Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads

Focused View

Sakshar Barua

26:26:11

296 View

1 - Google Ads

1 - Introduction to Google Ads.mp4

04:05

2 - Introduction to Google Ads and Its Features.mp4

21:28

3 - Create a Google Ads Account 2024.mp4

07:23

4 - Navigating the Google Ads Interface Billing 2024.mp4

10:59

5 - Navigating the Google Ads Interface Campaign section 2024.mp4

09:06

6 - Navigating the Google Ads Interface admin settings and access levels 2024.mp4

09:10

7 - Google Ads account Structure.mp4

05:51

8 - Campaign Creation Campaign Settings.mp4

05:18

9 - Campaign Goals Overview.mp4

06:17

11 - Understanding Google Ads Campaign Types and Ad Formats.mp4

12:19

12 - Bidding Strategies.mp4

08:12

13 - Maximize Conversions Bidding Strategy.mp4

05:00

14 - Target CPA Bidding Strategy.mp4

05:47

15 - Maximize Conversion Value Bidding Strategy.mp4

04:23

16 - Target ROAS Bidding Strategy.mp4

07:44

17 - Target Impression Share Bidding Strategy.mp4

05:55

18 - Maximize Clicks Bidding Strategy.mp4

06:06

19 - Manual CPC Bidding Strategy Enhanced CPC.mp4

08:20

20 - Location Targeting.mp4

07:40

21 - Search Display Partners.mp4

05:08

22 - Language Audience settings.mp4

05:09

23 - Ad Rotation.mp4

04:36

24 - Ad Schedule Start Date End Date.mp4

05:11

25 - Brand Restrictions.mp4

04:33

26 - Ad Group Level Settings Keywords.mp4

08:50

27 - Ad Group Level Settings Ad Creatives Ad Strenght.mp4

10:30

28 - Campaign Budget.mp4

18:02

29 - Review and Publish Campaign.mp4

04:36

30 - The Art of Keyword Research Keywords Search Terms.mp4

04:42

31 - Keyword Match Types.mp4

07:21

32 - Negative Keywords.mp4

09:24

33 - Search Term Report.mp4

06:18

34 - Keyword Planner.mp4

10:59

35 - Tips for Keyword Research.mp4

11:27

36 - Basic Metrics to Monitor.mp4

24:25

37 - Ad Position Ad Rank.mp4

13:59

38 - Quality Score and Actual CPC.mp4

14:26

39 - Impression Share.mp4

18:38

40 - Types of Assets.mp4

34:31

41 - Lead Form Promotion Assets.mp4

25:29

42 - Types of Conversion Trackers.mp4

04:09

43 - Website Conversion Tracking.mp4

18:37

44 - Call Conversion Tracker.mp4

16:55

45 - App Conversion Tracker.mp4

05:15

46 - Import Conversion Tracker.mp4

05:30

47 - Attribution Model.mp4

12:16

48 - Dynamic Search Campaigns Ad Groups.mp4

17:47

49 - Call Campaign Creation.mp4

16:03

50 - Display Campaign Creation.mp4

26:18

51 - Video Campaign Creation.mp4

38:17

52 - App Campaign Creation.mp4

10:49

53 - Smart Campaign Creation.mp4

06:33

54 - Shopping Campaign Creation.mp4

13:00

55 - Local ads Performance Max Campaign Creation.mp4

08:33

56 - Demand Gen Campaign.mp4

31:39

57 - Hotel Ads.mp4

10:18

58 - Performance Planner Definition Eligibility.mp4

11:29

59 - Create Measure Performance.mp4

11:05

60 - Remarketing and Audience Targeting.mp4

31:46

61 - Types of Policies and Giudelines.mp4

04:09

62 - Prohibited Content Ad Policies Guidelines.mp4

05:35

63 - Prohibited Practices.mp4

06:31

64 - Restricted content Features.mp4

14:33

65 - Editorial Technical Conclusion.mp4

08:27

2 - Meta Ads

66 - Meta ads Course Introduction.mp4

04:02

67 - Facebook Pages Groups Profile Facebook Pages Groups Profile.mp4

06:19

68 - Facebook Ad Manager Account vs Business Manager Account.mp4

13:35

69 - Payment Settings Payment Methods in Meta Facebook Ads.mp4

08:54

70 - Campaign Objectives.mp4

06:29

71 - Account Structure.mp4

08:45

72 - Special Ads Category.mp4

06:00

73 - Ad Set Name and Conversion Location.mp4

15:51

74 - Budget and Facebook Ad Schedule.mp4

09:02

75 - Audience Targeting Age Gender and Location.mp4

15:52

76 - Detailed targeting and Narrow Audience.mp4

18:54

77 - Placements and their importance.mp4

09:07

78 - Brand Safety Controls.mp4

09:03

79 - Different Types of Ads and Ad Formats.mp4

13:10

80 - Creative Hub in Facebook Ads.mp4

12:31

81 - Key Elements.mp4

18:36

82 - Destination Ads.mp4

15:28

83 - Tips and Tricks That you can use.mp4

10:44

84 - Spy On Your Competitors.mp4

13:10

85 - Facebook Pixel Datasets.mp4

04:05

86 - Facebook Pixel DatasetsManual.mp4

13:11

87 - Facebook Pixel DatasetsUsing Google Tag Manager.mp4

15:33

88 - Facebook Pixel DatasetsUsing Plug in.mp4

08:50

89 - Event Specific Pixel Datasets.mp4

07:34

90 - Facebook Pixel DatasetsUsing Partners.mp4

06:58

91 - Offline Event Tracking.mp4

13:08

92 - Custom Audience Based on Video Views.mp4

16:09

93 - Custom Audience Based on Instagram Profile.mp4

09:19

94 - Custom Audience Based on Lead Forms.mp4

19:29

95 - Custom Audience Based on Event Forms.mp4

14:09

96 - Custom Audience Based on Facebook Page.mp4

08:24

97 - Custom Audience Based on Customer List.mp4

14:02

98 - What is Lookalike Audience on Facebook Ads.mp4

08:51

99 - Audience Overlap.mp4

07:36

100 - Facebook Catalogue Ads Manually.mp4

20:52

101 - Facebook Catalogue Ads with csv.mp4

10:26

102 - Facebook Catalogue Ads from website.mp4

14:50

103 - Catalogue for Travel Businesses.mp4

10:28

104 - Catalogue for Local Businesses.mp4

06:38

105 - Automobile Media Business Catalogue.mp4

05:09

106 - Facebook Catalogue for Real Estate Business.mp4

02:21

107 - How to use a Catalogue in Facebook Ads Collection Ads.mp4

08:44

108 - Facebook CBO How it works.mp4

05:55

109 - Using CBO with Ads Bidding Strategies.mp4

08:20

3 - LinkedIn Ads

110 - Introduction To LinkedIn Ads.mp4

06:25

111 - What are LinkedIn Ads.mp4

09:53

112 - Guide to LinkedIn Ad Formats.mp4

10:14

113 - LinkedIn Ads Account Creation Overview.mp4

09:45

114 - How to create a LinkedIn Company Page.mp4

12:26

115 - What are Campaign Groups.mp4

07:50

116 - Campaign Objective Brand Awareness.mp4

14:16

117 - Campaign Objective Website TrafficVisits.mp4

10:29

118 - Campaign Objective Engagement.mp4

11:42

119 - Video Views Messaging.mp4

07:39

120 - Insight Tag Conversion Tracking.mp4

13:39

121 - Leads Website Conversions.mp4

11:08

122 - Job Applicants Campaign Objective.mp4

06:20

123 - Audience Targeting.mp4

16:06

124 - Competitor Analysis.mp4

05:47

125 - Creating Lead Gen Forms.mp4

14:35

126 - Creating a Lead Gen Campaign.mp4

27:42

127 - Connect Hubspot to LinkedIn Ads How to see and import leads.mp4

15:58

128 - Tips For Lead Gen Campaigns.mp4

10:35

129 - Video View Campaign.mp4

22:16

130 - Conversation Ads.mp4

19:18

131 - Messages Ads.mp4

11:10

132 - Dynamic Ads.mp4

24:03

133 - Text Ads.mp4

12:13

134 - Event Ads.mp4

11:08

135 - Remarketing Audience on the Basis of Event Engagers.mp4

07:44

136 - Brand Safety Controls BlockAllow List.mp4

06:38

137 - Brand Lift Testing.mp4

15:08

138 - Why Are LinkedIn Ads So Expensive.mp4

08:23

139 - How To Create Website Based Remarketing Audience.mp4

14:17

Description

Master Google Ads, Facebook Ads, & LinkedIn Ads to Drive Targeted Traffic, Increase Conversions, and Maximize ROI.

What You'll Learn?

By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn.
You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms.
Students will be able to driving results and maximizing return on investment.
You will be able to do effective keyword research strategies for optimal results.
You will be able to create compelling ad copy that converts.
You will be able to analyze and optimize campaigns for maximum ROI.
Use Custom Audiences and Lookalike Audiences for precision targeting.
Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting.
Leverage LinkedIn Ads for B2B marketing success.
Measure campaign performance and adjust strategies.

Who is this for?

Those looking to expand their skills in paid advertising across major platforms.

Professionals aiming to achieve better results for their clients or businesses.

Professionals responsible for overseeing marketing strategies and campaigns.

Managers looking to gain insights into effective paid advertising techniques for their teams.

Individuals seeking to increase brand visibility and drive targeted traffic to their websites.

Entrepreneurs who want to understand and manage their own paid advertising campaigns.

Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads.

Those aiming to enhance their digital marketing skill set with practical, hands-on experience.

What You Need to Know?

No Prior Experience Needed!

More details

Description
Unleash the Power of Paid Advertising! Dive into this comprehensive course to master Google Ads, Facebook Ads, and LinkedIn Ads strategies.
In today's competitive digital landscape, effective paid advertising is essential for businesses and marketers alike. This course is your roadmap to success, equipping you with the skills and knowledge needed to drive targeted traffic, increase conversions, and maximize ROI across the three major advertising platforms.
Begin with Google Ads mastery, learning to create compelling campaigns, conduct keyword research, and optimize for top performance. Understand the intricacies of ad formats, bidding strategies, and ad extensions to ensure your campaigns stand out and deliver results.
Move on to Facebook Advertising, where you'll discover advanced targeting techniques, ad creation strategies, and pixel implementation for precise audience engagement. Explore the power of Custom Audiences, Lookalike Audiences, and retargeting campaigns to drive conversions and build brand loyalty.
Finally, dive into LinkedIn Ads strategies tailored for B2B marketing success. Reach decision-makers and professionals with impactful sponsored content and InMail campaigns. Learn to leverage LinkedIn's unique targeting options, such as job title, company size, and industry, to connect with the right audience.
Through practical insights, hands-on exercises, and real-world examples, you'll develop the expertise to create, manage, and optimize effective ad campaigns. Whether you're a digital marketer, business owner, or aspiring advertising professional, this course offers the tools you need to propel your marketing efforts to new heights.
Enroll now and unlock the potential of Google, Facebook, and LinkedIn Ads to drive success for your business or clients!
Who this course is for:
Those looking to expand their skills in paid advertising across major platforms.
Professionals aiming to achieve better results for their clients or businesses.
Professionals responsible for overseeing marketing strategies and campaigns.
Managers looking to gain insights into effective paid advertising techniques for their teams.
Individuals seeking to increase brand visibility and drive targeted traffic to their websites.
Entrepreneurs who want to understand and manage their own paid advertising campaigns.
Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads.
Those aiming to enhance their digital marketing skill set with practical, hands-on experience.

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Focused display

Google Ads

Sakshar Barua

Instructor's Courses

Hi all! My name is Sakshar and I’m a seasoned digital marketer with a wealth of experience in PPC like Google Ads, Meta Ads & much more. With a passion for teaching and a track record of success. I have worked with Google vendors for over 6 years, trained hundreds of new Google ads aspirants, and managed thousands of Google ads & Meta ads campaigns while working with agencies. Join me on Udemy and embark on a transformative journey that promises to illuminate the path to PPC Ads mastery. Start your learning adventure today and propel your online endeavors to new heights under expert guidance. When you enroll in my Udemy courses, you're not only investing in your knowledge – you're investing in results. By demystifying the intricacies of various PPC Ads and sharing battle-tested strategies, I will equip you with the tools to succeed in the ever-evolving digital landscape.

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