Mastering Oracle Eloqua - Learning Journey

Description

Welcome to the Eloqua Learning Journey, a comprehensive course designed to equip you with the knowledge and skills to harness the power of Eloqua for marketing automation success. From fundamentals to advanced concepts, dive deep into Eloqua's features, tools, and strategies.

Whether you're a beginner or a seasoned marketer, this course will guide you through every step of the journey, providing practical examples, hands-on exercises, and expert insights. Unleash the true potential of Eloqua and take your marketing automation skills to new heights. Enhance your career prospects with valuable Eloqua skills.

Eloqua is widely used in marketing automation, and being proficient in it opens doors to various job opportunities in digital marketing, demand generation, and CRM roles.

By learning Eloqua, you can streamline your marketing efforts, automate repetitive tasks, and optimize campaign performance. Increase efficiency, save time, and reduce costs by leveraging the power of Eloqua’s automation capabilities.

This course contains :

Module 1 - Eloqua Fundamentals

Introduction to Eloqua: Learn the basics of Eloqua and its role in modern marketing.

• What is Eloqua?

• About Eloqua user interface

• Eloqua homepage explained

• Eloqua settings

• About Eloqua Marketplace

• Key Take Aways

Module 2 - Contacts & Data

Contacts, custom objects and data ingestion in Eloqua

• Contacts & Data - Course Introduction

• Contacts & Custom Objects

• Field, Views and Tracking Fields

• Manual Data Import to Eloqua

• Eloqua & Automatic Data Ingestion

• Eloqua & Salesforce Integration

• Understanding Eloqua REST APIs

• Importing Data to Eloqua via SFTP

• Exporting Data from Eloqua

Module 3 - Assets & Components

Master the art of creating compelling assets and maximize your impact with Eloqua's versatile components.

• Deep diving into Eloqua Assets & Components

• The role of Assets & Components

• Emails & Templates in Eloqua

• Forms & Landing Pages

Module 4 - Subscription Management

The Eloqua Subscription Management course dives into the world of managing contact subscriptions and preferences.

• About Eloqua Subscription Management

• OPT-in process explained (with examples)

• OPT-out process - How it works?

Module 5 - Eloqua Segmentation

We will explore the power of segmentation to identify and group contacts based on specific criteria, allowing you to tailor your messaging and deliver highly relevant content.

• Understanding Segmentation Principles in Eloqua

• What are the Eloqua Segments?

• Practice - Eloqua Segmentation

Module 6 - Eloqua Orchestration

The Eloqua Orchestration course is designed to empower marketers with the knowledge and skills to automate and optimize their marketing workflows.

• Customers Journey & Eloqua Orchestration

• About Simple & Multi-Step Campaigns

• Understanding "Actions" in a Multi-Step Campaign

• Understanding "Decisions" in a Multi-Step Campaign

• A/B Testing in Eloqua

• Understanding how Programs work in Eloqua

• Practice Session on Orchestration

Module 7 - Eloqua Housekeeping & Leads Scoring

The Eloqua Housekeeping module focuses on essential maintenance tasks such as updating and matching rules, exploring housekeeping principles, understanding the importance of lead scoring, and providing a hands-on practice session for effective campaign management and data maintenance.

• Why do we need Housekeeping in Eloqua?

• Eloqua Housekeeping Principles

• Understanding Eloqua Data Tools

• Using Update Rules in Eloqua

• How to Use Eloqua Match Rules

• Contacts Washing Machine in Eloqua

• Eloqua Leads Scoring

• Practice Leads Scoring

Module 8 - IP Warming

Learn the best practices and strategies for gradually establishing a positive reputation for your sending IP addresses.

• Intro and Definition of IP Warming

• Goals of IP Warming

• Benefits of IP Warming

• IP Warming Best Practices

• Timeline needed for IP Warming

• IP Warming and ISPs

• Setting Up Eloqua for IP Warming (full example)

• IP Warming Prerequisites

• SPF - How it works?

• About DKIM

• DMARC - why is needed?

Module 9 - Tips & Tricks (periodically updated with new materials)

Explore practical tips, best practices, and real-life case examples to enhance your Eloqua skills and optimize your marketing automation campaigns. This module will contain 15 lessons which are being added periodically.

• Creating a Fully Automatic Campaign in Eloqua for "Happy Birthday"

• How to Use Date Calculator in Programs or Campaigns

• Removing Contacts and CDO fields Without Impacting Eloqua Structure

• Automatically Removing Contacts from Eloqua

• Mobile Phone numbers adding country codes with Contacts Washing Machine

• Removing Contacts & CDO fields without impacting Eloqua structure

Who this course is for:

• This course is suitable for anyone interested in learning about Eloqua, including marketing professionals, business owners, and individuals seeking to enhance their digital marketing skills.