Mastering Key Accounts: Building Relationships & Success

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Svilen Keranov

49:11

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1. Module 1 Introduction, Core principles, Criterias, Benefits

1. 1. Understanding the core concepts of KAM.mp4

02:18

2. 2. Identifying key accounts and the criteria for selection.mp4

02:20

3. Benefits of effective KAM for both businesses yours and your customers.mp4

03:12

4. Real-world examples of successful KAM strategies.mp4

03:08

2. Module 2 Analysis, Decision making, Win-Win collaborations

1. The customer journey and decision-making process.mp4

02:34

2. Conducting basic customer analysis Needs, challenges, and goals.mp4

03:04

3. Effective communication skills for building rapport and trust.mp4

03:05

4. Introduction to building a win-win collaboration with key accounts.mp4

03:10

3. Module 3 SMART, Stategies, CRM, KPI

1. Setting SMART goals for key accounts.mp4

04:04

2. Introduction to developing an account plan Strategies and timelines.mp4

03:34

3. Utilizing basic Customer Relationship Management (CRM) tools for KAM.mp4

03:33

4. Introduction to key performance indicators (KPIs) for measuring success.mp4

03:23

4. Module 4 BVP, Approach, Competitive edge

1. Identifying basic value propositions for key accounts.mp4

03:49

2. Understanding the importance of a solutions-oriented approach.mp4

03:52

3. Introduction to differentiation strategies for a competitive edge.mp4

04:05

Description

Key Account Mastery: The Code Cracked. Data-Driven Insights strategies for building loyalty, retention and growth

What You'll Learn?

Build and grow strategic partnerships for your business
How to Analyse and Select Key Accounts
Confidently manage clients in all situations
Better understand your customers to ensure a great relationship
Choose effective language to use in difficult conversations
Confidently manage partner-facing communications
Learn how to create compelling value propositions for each account type
Learn how to create compelling Value Propositions
Learn some tools and processes for executing a successful Key Account Strategy
How to develop strategies and tactics to suit each type of account

Who is this for?

Key Account Managers

Business Development Executives

Sales Professionals

Brand and Marketing Executives

Anyone who is in an interpersonal role and needs to manage relationships with external stakeholders

Anyone who has clients that they need to manage effectively

Anyone who wants tip, tricks and tools to help improve their client handling

Those interested in pursuing a career in account management or key account management

What You Need to Know?

This course doesn’t require any special equipment or skills.

More details

Description
Do you want to unlock the secrets to building thriving key accounts that drive sustainable growth and revenue?
This comprehensive course, "Mastering Key Accounts: Strategies for Success," equips you with the knowledge and skills to crack the code of key account management, get thriving partnerships that fuel exponential growth and skyrocket revenue. We'll delve into data-driven insights and proven strategies to cultivate strong client relationships, foster loyalty, and achieve long-term success.
Stop managing, start mastering. We'll equip you with the tools to:

Data-Driven Strategies: Learn to leverage data analytics to understand your key accounts' needs and preferences, predict future behavior, and personalize your approach.
Building Loyalty & Retention: Master the art of building trust and exceeding client expectations. Discover strategies to create win-win partnerships that foster long-term loyalty and retention.
Unlocking Revenue Potential: Identify hidden opportunities within your key accounts. We'll explore effective negotiation techniques and pricing strategies to maximize revenue streams.
Overcoming Challenges: Navigate complex situations and overcome objections with confidence. Develop effective communication skills to build rapport and ensure clear expectations.
Don't just manage accounts, dominate them. This course is your key to unlocking the secrets of key account management and propelling your career forward.

Don't miss this opportunity to unlock the secrets of key account management and get your career to the next level. Enroll today!
Who this course is for:
Key Account Managers
Business Development Executives
Sales Professionals
Brand and Marketing Executives
Anyone who is in an interpersonal role and needs to manage relationships with external stakeholders
Anyone who has clients that they need to manage effectively
Anyone who wants tip, tricks and tools to help improve their client handling
Those interested in pursuing a career in account management or key account management

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Communication Skills

Svilen Keranov

Instructor's Courses

Passionate and driven young engineer with exceptional leadership, communication, and technical skills. Proven track record of academic excellence and engineering achievements. Committed to propelling projects, teams, and organizations to surpass their goals. Rapid learner who thrives under pressure and in multinational settings. Accomplished presenter with experience in winning prestigious engineering competitions. Dedicated to sharing knowledge through teaching and developing innovative educational courses. Let's shape a future of extraordinary results together. Passionate and driven young engineer with exceptional leadership, communication, and technical skills. Proven track record of academic excellence and engineering achievements. Committed to propelling projects, teams, and organizations to surpass their goals. Accomplished presenter with experience in winning prestigious engineering competitions. Dedicated to sharing knowledge through teaching and developing innovative educational courses. Let's shape a future of extraordinary results together.

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