Mastering Google Ads 2025: From Beginner to Expert!

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Sakshar Barua

13:29:56

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1 - Introduction to Google Ads and Its Features

1 - Google ads Course Introduction.mp4

03:54

2 - Introduction to Google Ads and Its Features.mp4

13:16

2 - Where your ads can appear.txt

2 - Creating Your First Google Ads Account

3 - Create a Google Ads Account 2024.mp4

07:23

4 - Navigating the Google Ads Interface Billing 2024.mp4

04:42

5 - Navigating the Google Ads Interface Campaign section 2024.mp4

09:06

6 - Navigating the Google Ads Interface admin settings and access levels 2024.mp4

09:10

7 - Google Ads account Structure.mp4

05:51

8 - Example Of An Account Structure.mp4

16:23

3 - Campaign Creation

9 - Campaign Creation Campaign Settings.mp4

05:18

10 - Campaign Goals Overview.mp4

06:17

11 - Understanding Goals through Marketing Funnel.mp4

11:37

12 - Understanding Google Ads Campaign Types and Ad Formats.mp4

12:19

13 - Bidding Strategies.mp4

08:12

14 - Maximize Conversions Bidding Strategy.mp4

05:00

15 - Target CPA Bidding Strategy.mp4

05:47

16 - Maximize Conversion Value Bidding Strategy.mp4

04:23

17 - Target ROAS Bidding Strategy.mp4

07:44

18 - Target Impression Share Bidding Strategy.mp4

05:55

19 - Maximize Clicks Bidding Strategy.mp4

06:06

20 - Manual CPC Bidding Strategy Enhanced CPC.mp4

08:20

21 - Location Targeting.mp4

07:40

22 - Search Display Partners.mp4

05:08

23 - Language Audience settings.mp4

05:09

24 - Ad Rotation.mp4

04:36

25 - Ad Schedule Start Date End Date.mp4

05:11

26 - Brand Restrictions.mp4

04:33

27 - Ad Group Level Settings Keywords.mp4

08:50

28 - Ad Group Level Settings Ad Creatives Ad Strenght.mp4

10:30

29 - Campaign Budget.mp4

18:02

30 - Review and Publish Campaign.mp4

04:36

4 - Art of Keyword Reasearch

31 - The Art of Keyword Research Keywords Search Terms.mp4

04:42

32 - Keyword Match Types.mp4

13:28

33 - Negative Keywords.mp4

09:24

34 - Search Term Report.mp4

06:18

35 - Keyword Planner.mp4

10:59

36 - Tips for Keyword Research.mp4

11:27

5 - Basic Metrics to Monitor

37 - Basic Metrics to Monitor Part 1.mp4

10:33

38 - Basic Metrics to Monitor CPC.mp4

08:50

39 - Basic Metrics to Monitor Leads Conversions.mp4

14:27

6 - Ad Auctions Ad Position Impression Share

40 - Ad Position Ad Rank.mp4

19:08

41 - Quality Score and Actual CPC.mp4

17:33

42 - Impression Share.mp4

16:48

7 - Extensions now known as Assets

43 - About Assets.mp4

02:45

44 - Where can we find assets.mp4

10:50

45 - Location Asset.mp4

06:51

46 - Call Asset.mp4

06:39

47 - Sitelinks.mp4

06:56

48 - Callout Structured Snippets.mp4

07:51

49 - Price Asset.mp4

05:58

50 - App Asset.mp4

06:07

51 - Promotion Asset.mp4

06:40

52 - Lead Form Asset.mp4

12:36

53 - Impact Of AssetsAd Format.mp4

09:16

8 - Conversion Tracking Measurements

54 - Types of Conversion Trackers.mp4

04:09

55 - Website Conversion Tracking.mp4

18:37

56 - Call Conversion Tracker.mp4

16:55

57 - App Conversion Tracker.mp4

05:15

58 - Import Conversion Tracker.mp4

05:30

59 - Primary Secondary Conversion Actions.mp4

08:52

60 - Attribution Model.mp4

12:16

9 - About Display Video Shopping ads P Max Campaigns More

61 - Dynamic Search Campaigns Ad Groups.mp4

17:47

62 - Call Campaign Creation.mp4

16:03

63 - Display Campaign Creation.mp4

26:18

64 - Video Campaign Creation.mp4

38:17

65 - App Campaign Creation.mp4

10:49

66 - Smart Campaign Creation.mp4

06:33

67 - Shopping Campaign Creation.mp4

13:00

68 - Local ads Performance Max Campaign Creation.mp4

08:33

69 - Local ads Performance Max Campaign Creation cont.mp4

18:44

70 - Demand Gen Campaign.mp4

31:39

10 - Performance Planner

71 - Definition Eligibility.mp4

11:29

72 - Create Measure Performance.mp4

11:05

11 - Remarketing and Audience Targeting

73 - Remarketing and Audience Targeting.mp4

31:46

12 - Policy and Compliance

74 - Types of Policies and Giudelines.mp4

04:09

75 - Prohibited Content Ad Policies Guidelines.mp4

05:35

76 - Prohibited Practices.mp4

06:31

77 - Restricted content Features.mp4

14:33

78 - Editorial Technical Conclusion.mp4

08:27

Description

Unlock the Power of Google Ads: Create Effective Campaigns, Drive Targeted Traffic, and Maximize ROI.

What You'll Learn?

Google Ads Fundamentals – Understanding the basics of Google Ads, including how it works, key terminology, and campaign types.
How to Create and Structure Campaigns – Step-by-step guidance on setting up search, display, and video campaigns from scratch.
Keyword Research and Targeting – How to find the right keywords for ads and effectively target the right audience.
Ad Copywriting Skills – Best practices for writing compelling ad copy that grabs attention and drives clicks.
Bidding Strategies and Budget Management – Learning how to set bids and manage budgets to optimize ad spend.
Tracking Conversions and Measuring Success – How to set up conversion tracking, analyze performance, and adjust campaigns based on data.
Optimizing Campaigns for Better Results – Techniques for refining targeting, improving quality scores, and lowering cost-per-click (CPC).
Understanding Google Analytics Integration – How to link Google Ads with Google Analytics for deeper insights into campaign performance.
Remarketing Strategies – Learning how to create remarketing campaigns to re-engage visitors who didn’t convert.
Best Practices for Scaling and Managing Ads – Advanced tips for scaling campaigns and managing multiple accounts.

Who is this for?

Small Business Owners – Looking to manage their own Google Ads campaigns to attract more customers and grow their businesses.

Digital Marketing Professionals – Wanting to enhance their skills and offer Google Ads as a service to clients.

Entrepreneurs & Startups – Eager to increase online visibility and drive targeted traffic without relying on external agencies.

Freelancers – Interested in expanding their services by adding Google Ads management to their offerings.

Marketing Students – Seeking practical, real-world knowledge to complement their academic studies in digital marketing.

Content Creators & Bloggers – Wanting to promote their content, grow their audience, and monetize their platforms through Google Ads.

E-commerce Store Owners – Aiming to use Google Ads to increase product visibility and generate more sales.

Job Seekers – Hoping to develop in-demand Google Ads skills to increase their employability in digital marketing roles.

Non-Profits & NGOs – Looking to make the most of their limited advertising budgets by effectively using Google Ads.

Marketing Agencies – Interested in training new employees or upskilling current team members in Google Ads management.

What You Need to Know?

No Prior Knowledge of Google Ads Needed – The course is designed for complete beginners, though any previous experience with online marketing can be useful.

Basic Computer Skills – Familiarity with using a computer, internet browsing, and accessing web-based applications.

Interest in Digital Marketing – No prior experience is needed, but a genuine interest in learning how online advertising works is helpful.

Basic Understanding of English – The course is taught in English, so a fundamental grasp of the language will be required to follow along.

Willingness to Experiment and Learn by Doing – Success with Google Ads comes from practice, so learners should be ready to create campaigns, test strategies, and analyze results.

More details

Description
Are you ready to master Google Ads and take your business or marketing skills to the next level? Whether youâ€™re a complete beginner or looking to sharpen your expertise, this course will provide you with everything you need to create high-performing campaigns, drive targeted traffic, and maximize your return on investment (ROI).
Why Take This Course? This course is designed to take you from beginner to expert, providing a structured, step-by-step guide to navigating Google Ads. Youâ€™ll gain hands-on experience through live demonstrations, and practical exercises that will allow you to apply what youâ€™ve learned immediately.
Whether youâ€™re a business owner looking to drive more traffic to your website, a digital marketing professional aiming to boost your skill set, or a freelancer wanting to add Google Ads management to your services, this course has everything you need to succeed.
By the end of this course, you'll have the confidence to build and manage effective Google Ads campaigns that deliver real, measurable results. Plus, with practice tests, assignments, and free access to a student forum, you'll be well-equipped to succeed. And don't forgetâ€”you'll also receive a certification upon completion to showcase your skills!
Enroll today and start driving traffic, increasing leads, and boosting sales with Google Ads!
Who this course is for:
Small Business Owners â€“ Looking to manage their own Google Ads campaigns to attract more customers and grow their businesses.
Digital Marketing Professionals â€“ Wanting to enhance their skills and offer Google Ads as a service to clients.
Entrepreneurs & Startups â€“ Eager to increase online visibility and drive targeted traffic without relying on external agencies.
Freelancers â€“ Interested in expanding their services by adding Google Ads management to their offerings.
Marketing Students â€“ Seeking practical, real-world knowledge to complement their academic studies in digital marketing.
Content Creators & Bloggers â€“ Wanting to promote their content, grow their audience, and monetize their platforms through Google Ads.
E-commerce Store Owners â€“ Aiming to use Google Ads to increase product visibility and generate more sales.
Job Seekers â€“ Hoping to develop in-demand Google Ads skills to increase their employability in digital marketing roles.
Non-Profits & NGOs â€“ Looking to make the most of their limited advertising budgets by effectively using Google Ads.
Marketing Agencies â€“ Interested in training new employees or upskilling current team members in Google Ads management.

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Google Ads

Sakshar Barua

Instructor's Courses

Hi all! My name is Sakshar and I’m a seasoned digital marketer with a wealth of experience in PPC like Google Ads, Meta Ads & much more. With a passion for teaching and a track record of success. I have worked with Google vendors for over 6 years, trained hundreds of new Google ads aspirants, and managed thousands of Google ads & Meta ads campaigns while working with agencies. Join me on Udemy and embark on a transformative journey that promises to illuminate the path to PPC Ads mastery. Start your learning adventure today and propel your online endeavors to new heights under expert guidance. When you enroll in my Udemy courses, you're not only investing in your knowledge – you're investing in results. By demystifying the intricacies of various PPC Ads and sharing battle-tested strategies, I will equip you with the tools to succeed in the ever-evolving digital landscape.

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