Mastering Conversion Rate Optimization CRO Mastery

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1:23:40

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1 - Introduction

1 -Introduction.mp4

00:48

2 - The Foundation of CRO

1 -Accesses you have to take from Client for CRO.txt

1 -Understanding Conversion Funnel.mp4

06:11

2 -Understanding UTM Parameters for CRO.mp4

05:00

2 -Understanding UTM Parameters for CRO.pdf

3 - Data-Driven CRO

1 -GA4 Integration & Connect with GTM.mp4

07:00

2 -GA4 Custom Report for CRO.mp4

04:21

4 - Visualizing User Behavior

1 -Clarity Integration with Website.mp4

08:43

2 -Google Analytics Integration with Clarity.mp4

02:07

3 -Checklist for CRO.mp4

02:39

3 -Tools Integration Checklist (CRO).xlsx

5 - Understanding User Experience

1 -Understanding Users Journey UX-UI.mp4

01:28

1 -Understanding Users Journey UX-UI.pdf

2 -Homepage vs Landing Page.mp4

04:18

2 -Homepage vs Landing Page.pdf

3 -E-commerce Website Structural Audit.pdf

3 -E-commerce Website Structural Audit for CRO.mp4

02:13

4 -Website Load Time Audit.pdf

4 -Website Load Time Audit for CRO.mp4

04:25

6 - Technical Optimization

1 -Internal Site Search for CRO.mp4

02:16

2 -Browser and Mobile Responsiveness Audit.pdf

2 -Browser and Mobile Responsiveness Audit for CRO.mp4

02:44

3 -On Page SEO Audit.pdf

3 -On Page SEO Audit for CRO.mp4

04:31

7 - Conversion-Focused Design

1 -Product Page Audit.pdf

1 -Product Page Audit for CRO.mp4

05:22

2 -Understanding Color Psychology for CRO.mp4

03:42

3 -Checkout Page Audit for CRO.mp4

05:55

3 -Checkout Page Audit for CRO.pdf

8 - Data Analysis and Optimization

1 -Using Clarity Website Qualitative Data Analysis.mp4

05:03

1 -Website Qualitative Data Analysis.pdf

2 -GA4 Data Analysis & Sales Increase Tips.mp4

04:07

9 - Next Steps and Conclusion

1 -Conclusion.mp4

00:47

Description

Increase sales and drive significant growth for your business with CRO

What You'll Learn?

What is Conversion Rate Optimization CRO
Why is Conversion Rate Optimization is Important
What is the Conversion Rate Optimization in Digital Marketing
Purpose of Conversion Rate Optimization
Users Journey for E-commerce & Service Oriented Business
Essential Skills for CRO
Stages of Conversion Funnel
Macro vs Micro Conversions
Homepage vs Landing Page
Website Load Time, Product Page, Checkout Page, Internal Site Search, Browser and Mobile Responsiveness Audit
UX/UI Mastery for CRO
Understanding UTM Parameters for CRO
On Page SEO Analysis
Checklist for CRO
Understanding Website Color Psychology
Qualitative and Quantitative Data Analysis
Data-Driven Decision Making for CRO

Who is this for?

Beginner and intermediate conversion specialists

Online marketers

Web designers and developers

Marketers

Business owners and e-commerce managers

What You Need to Know?

A strong desire to master conversion rate optimization (CRO)

Having a good understanding of marketing concepts

No previous CRO experience is needed

No prior coding or statistical knowledge

More details

Description
This course is designed to equip you with the essential skills and knowledge to optimize your website's performance and drive more conversions. By understanding the intricacies of the conversion funnel, leveraging powerful tools like GA4 and Clarity, and conducting thorough audits of your website's UX, UI, and SEO, you'll learn how to create a seamless customer journey and maximize your website's revenue potential.
You'll begin by delving into the fundamentals of CRO, including the conversion funnel and the importance of UTM parameters for tracking and analyzing your website's performance. Next, you'll explore how to integrate GA4 and Clarity with your website to gain valuable insights into user behavior and identify areas for improvement.
Throughout the course, you'll learn to conduct
In-depth audits of various aspects of your website, including user experience, user interface, e-commerce structure, website load time, internal site search, browser and mobile responsiveness, on-page SEO, product pages, color psychology, and the checkout process etc.
Analyzing qualitative data from Clarity, you'll gain a deeper understanding of your users' needs and preferences, enabling you to make data-driven decisions to enhance your website's conversion rate.
By the end of this course, you'll be equipped with the tools and strategies to optimize your website for maximum conversions, increase your customer base, and drive significant growth for your business.
Who this course is for:
Beginner and intermediate conversion specialists
Online marketers
Web designers and developers
Marketers
Business owners and e-commerce managers

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Conversion Rate Optimization

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