Master Salesforce Marketing Account Engagement Pardot SU23

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Badr Zahrane

3:20:18

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1. Introduction

1.1 Salesforce Marketing Account Engagement Glossary.pdf

1. Summary How is this course orgnised .mp4

02:38

2. Who is this course for .mp4

01:21

3.1 Personal Linkedin.html

3. Why learn from me .mp4

01:14

4. How to rate this course .mp4

01:26

2. Exploring Salesforce Marketing Account Engagement (formerly known as Pardot)

1. Key features and benefits of Marketing Cloud Account Engagement.mp4

03:19

2. Pardot vs. Marketing Cloud A Comparison.mp4

04:38

3.1 Sign up for your Salesforce Developer Edition.html

3. Creating a Developer Edition.mp4

02:15

3. Implementing Account Engagement (Pardot) in Salesforce

1. Account Engagement Set up Agenda.mp4

01:12

2. Data Sync between Account Engagement (Pardot) & Salesforce.mp4

01:41

3. Connector User Configuration.mp4

02:22

4.1 Account Engagement (Pardot) AppExchange Package Download and Release History.html

4. Installing Account Engagement AppExchange Application.mp4

01:40

5. Business Unit Setup & Account Engagement Admin Designation.mp4

02:35

6. Enabling Account Engagement application in Salesforce.mp4

01:27

7. Unpausing the Connector.mp4

01:51

8.1 Considerations for Upgrading to v2 of the Salesforce Connector.html

8.2 Step-by-step guide for Upgrading to V2 of Salesforce Connector.xlsx

8. Additional (Part 1) Upgrade the Connector from V1 to V2.mp4

07:20

9.1 Considerations for Upgrading to v2 of the Salesforce Connector.html

9.2 Step-by-step guide for Upgrading to V2 of Salesforce Connector.xlsx

9. Additional (Part 2) Upgrade the Connector from V1 to V2.mp4

03:47

4. Managing Pardot Users with Salesforce User Sync

1. Salesforce User Sync Implementation steps and who is it for .mp4

02:11

2. Assign Salesforce Users to Account Engagement.mp4

02:32

3. Map Salesforce Profiles to Pardot Roles.mp4

01:42

4.1 Salesforce Implemntation Guide for Salesforce User Sync.html

4. Transfer User Management to Salesforce.mp4

00:42

5.1 Account Engagement Setup Implementation Guide.html

5. Next Actions.mp4

01:36

5. Lead Generation using Landing Pages & Forms

1. Section Agenda.mp4

00:51

2. Landing Pages explained.mp4

01:29

3. Set Up the Enhanced Landing Page Experience.mp4

02:33

4. Create, Edit and Publish a Landing Page.mp4

04:29

5. Forms & Form Handlers explained.mp4

03:35

6. Create a Form, Preview and Test it.mp4

05:28

7. Add a Form to your Website or to a Landing Page.mp4

00:53

8. Create a Form Handler.mp4

03:35

9. Test a Form Handler.mp4

03:30

10. Integrate Form Handlers with your Website Form and with Web-to-Lead.mp4

03:14

6. Dynamic Content

1. Dynamic Content explained.mp4

02:16

2. Create a Dynamic Content.mp4

04:36

3. Add Dynamic Content to a Form.mp4

02:51

4. Add Dynamic Content to Emails & Pages.mp4

01:58

7. Emailing Prospects Email Template & Email Content

1. Email Content & Email Template explained.mp4

01:46

2. Set Up Enhanced Email Experience Permissions.mp4

01:42

3. Create an Email Template in Builder.mp4

05:42

4. Create an Email Content.mp4

02:10

5. Test & Preview Emails.mp4

01:23

6. Send Emails (in Account Engagement Litghtning).mp4

05:08

7. Send Emails (in legacy Pardot).mp4

06:39

8.1 Add and Verify a Domain for Email Sending.html

8. Best Practices for email Design and Deliverability.mp4

03:19

8. Automations (Part 1) Segmentation Lists & Engagement Studio

1. Section Agenda.mp4

00:53

2. Choosing the Right Automation Tool.mp4

02:01

3. Segmentation explained Types, Definition, & Practical Uses.mp4

04:13

4. Create a Static List.mp4

06:20

5. Create a Dynamic List.mp4

04:57

6. Engagement Studio explained.mp4

04:16

7. Build your 1st Engagement Studio Program.mp4

05:57

8. Test, Edit and Start an Engagement Program.mp4

02:41

9. Engagement Program Reporting.mp4

02:53

9. Automations (part 2) Automation Rules, Completion Actions & Page Actions

1. Choosing the Right Automation Tool.mp4

02:20

2. Auromation Rules explained.mp4

01:26

3. Create an Automation Rule.mp4

05:21

4.1 List of Available Comepltion Actions in Salesforce Marketing Cloud Account Engagement.html

4. Completion Actions explained.mp4

02:08

5. Create a Compeltion Action.mp4

04:11

6. Create a Conditional Completion Action.mp4

02:55

7. Page Actions explained.mp4

02:29

8. Create a Page Action.mp4

03:08

10. Engagement History features, Reportings and Dashboards

1. Section Agenda.mp4

00:57

2. Engagement History Features Explained.mp4

02:32

3. Configure Metric fields & Related Lists on Campaigns, Leads & Contacts.mp4

06:26

4. Configure Engagement History Metrics Lightning Component.mp4

04:16

5. Configure Engagement History Dashboards.mp4

02:15

6.1 Account Engagement (Pardot) standard reports on marketing assets, connected apps, campaigns, and prospects.html

6. Account Engagement Reportings Overview.mp4

01:13

7. Campaigns Reporting.mp4

02:35

8. Email Bounces & Deliverability Reports.mp4

02:21

11. Conclusion

1. Conclusion.mp4

00:58

Description

Complete Pardot 2023 Salesforce course : Learning Marketing Cloud Account Engagement Summer 23 SFDC updated

What You'll Learn?

Implement Account Engagement: Effectively set up and deploy Salesforce Marketing Cloud Account Engagement (Pardot)
Create High-Converting Landing Pages: Develop landing pages that captivate and convert your target audience effortlessly.
Unleash Marketing Automation Techniques: Harness automation rules, completion actions, and page actions to streamline marketing processes.
Craft Compelling Email Communication: Design engaging email templates and ensure optimal deliverability for successful campaigns.
Personalize Customer Experiences: Implement dynamic content to provide personalized experiences and drive engagement.
Generate Quality Leads Strategically: Learn to build and manage segmented lists, driving precise lead generation.
Effortlessly Sync User Data: Seamlessly manage user synchronization between Salesforce and Account Engagement for enhanced efficiency.
Analyze Engagement Data Like a Pro: Utilize engagement history features and reporting tools to gain actionable insights and make data-driven decisions.

Who is this for?

Beginners: If you're new to Pardot or marketing automation, this course offers a solid foundation. You'll start with the essentials and progressively advance.

Marketing Professionals: For those looking to enhance their skills, this course will empower you to wield Pardot's full potential, from engagement programs, email templates, Dynamic Content to segmentations.

Salesforce Users: If you're familiar with Salesforce and want to extend your prowess to Pardot, this course bridges the gap seamlessly.

Freelancers & Consultants: Elevate your value by mastering Pardot, making you an asset to clients seeking to optimize their marketing automation.

Entrepreneurs: If you're running a business, learn how to automate marketing efforts, target the right audience, and enhance customer experiences.

Sales Teams: Discover how Pardot can supercharge lead nurturing, empowering your sales teams to close deals more effectively.

What You Need to Know?

No prior Pardot access required; we'll guide you through creating a Developer Org for hands-on experience.

Basic familiarity with Salesforce concepts will be helpful but not mandatory.

More details

Description
Elevate your marketing strategies with our comprehensive course on Salesforce Marketing Cloud Account Engagement (Pardot). Immerse yourself in the dynamic world of Pardot, from strategic implementation to harnessing lightning-fast features. Gain mastery in crafting captivating email communication that resonates with your audience. Learn to optimize campaigns through automation rules that streamline marketing, boosting efficiency and engagement. Uncover the secrets of constructing high-converting landing pages that drive results.
Explore advanced features including engagement studio, dynamic content, and email templates, crafting personalized and impactful customer experiences. Delve into the power of engagement programs, creating strategic customer journeys that convert. Decode complex engagement history features and reporting tools, deriving actionable insights for data-driven decisions.
Whether you're a marketing novice or a seasoned professional, this course caters to all skill levels. With a blend of comprehensive theory and hands-on practice, you'll emerge as a Pardot expert, empowered to transform businesses.
Why Enroll:
Master Pardot from setup to advanced features
Craft compelling email content that drives engagement
Implement automation rules for efficient campaigns
Design high-conversion landing pages to draw in visitors and capture them using forms
Personalize experiences with dynamic content and email templates
Create strategic engagement programs for optimal customer journeys
Analyze engagement history and use advanced reporting tools
Join us now to embark on your journey to mastering Pardot. Enroll and harness the power of marketing automation with finesse, propelling your career to new heights!
Who this course is for:
Beginners: If you're new to Pardot or marketing automation, this course offers a solid foundation. You'll start with the essentials and progressively advance.
Marketing Professionals: For those looking to enhance their skills, this course will empower you to wield Pardot's full potential, from engagement programs, email templates, Dynamic Content to segmentations.
Salesforce Users: If you're familiar with Salesforce and want to extend your prowess to Pardot, this course bridges the gap seamlessly.
Freelancers & Consultants: Elevate your value by mastering Pardot, making you an asset to clients seeking to optimize their marketing automation.
Entrepreneurs: If you're running a business, learn how to automate marketing efforts, target the right audience, and enhance customer experiences.
Sales Teams: Discover how Pardot can supercharge lead nurturing, empowering your sales teams to close deals more effectively.

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Salesforce Development

Salesforce

Badr Zahrane

Instructor's Courses

Hello! I'm Badr Zahrane, a passionate Salesforce and marketing automation expert with over seven years of hands-on experience in the field. Throughout my career, I've had the privilege of working with renowned consultancy firms like Capgemini and Accenture, where I honed my skills in implementing Salesforce & Pardot since 2016.My journey has led me to become an independent consultant, dedicated to helping businesses harness the power of Salesforce Marketing Cloud Account Engagement (formerly known as Pardot).It happens also that teaching and sharing knowledge is another passion of mines. Join me on this educational journey, and together we'll unlock the doors to enhanced marketing strategies and business success.

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