Master Google Analytics 4 Reports and GTM Basics in 2022

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Rudranil Chakrabortty

10:56:32

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1 - Lets Begin

1 - Course Structure Plan and Overview.mp4

03:18

2 - Pace of the Lectures.mp4

01:11

3 - 1.2.5-aspects-to-traffic.pdf

3 - How to Analyze Website Data with Google Analytics.mp4

11:24

4 - Basic Navigation Guideline of the GA4 Account.mp4

04:08

2 - Analysis Traffic Volume

5 - Lets Start our Analysis of Beginner Traffic Data.mp4

04:47

6 - Where are Your Users Coming From.mp4

05:25

7 - GA4 Jargons Users and Concepts Important for Traffic Analysis.mp4

04:32

8 - Source and Medium Concept for Traffic Analysis.mp4

07:23

3 - Analysis Traffic Relevance

9 - Learning About Your Visitors.mp4

09:33

10 - Demographics of Your Target Audience Visitors.mp4

05:51

11 - Devices and Technology of Your Visitors.mp4

03:22

12 - Learning Specific Aspects About Your Visitors.mp4

10:13

13 - Identifying Overlapping Segments of Your Visitors.mp4

05:27

4 - Analysis How Google Analytics 4 Works

14 - How Google Analytics Works.mp4

05:05

15 - Google Analytics 4 Events Concepts.mp4

06:52

16 - Capturing Data Using GA4 Events.mp4

09:49

17 - Google Tag Manager NonDeveloper Perspective.mp4

10:05

5 - Analysis Traffic Engagement

18 - Analyzing and Using Events.mp4

10:46

19 - PageLevel Analysis of Your Website.mp4

04:40

20 - Path Analysis for Understanding Visitor Journey on Your Website.mp4

08:53

6 - Analysis Traffic Sustainability

21 - Traffic Sustainability Analysis With Cohort Analysis Reports Part I.mp4

07:28

22 - Retention Analysis of Website Traffic.mp4

06:32

23 - Cohort Analysis Granular Analysis.mp4

05:50

24 - Engagement Overview DAU MAU WAU.mp4

10:45

25 - Tracking Individual User Actions In GA4.mp4

04:50

26 - Concept Behind the UserID Tracking.mp4

10:09

7 - Analysis Meaningful Traffic

27 - Funnel Concepts.mp4

09:39

28 - FunnelBased Goal Analysis.mp4

12:11

29 - More Data on Business Goals.mp4

03:55

30 - Business Goal Analysis With Monetization Reports.mp4

06:23

31 - Attribution Modeling Concept.mp4

17:25

32 - Attribution Modeling Reports.mp4

09:13

8 - Planning Data Modeling Concepts with GA4

33 - Thinking About the Website Data to be Modeled.mp4

09:23

34 - Data Modeling for a Typical Ecommerce Website Part I.mp4

06:36

35 - Data Modeling for a Typical Ecommerce Website Part II.mp4

08:15

36 - Data Modeling for a Typical Ecommerce Website Part III.mp4

09:05

37 - Data Modeling for NonStandard Websites Part I.mp4

06:35

38 - Data Modeling for NonStandard Websites Part II.mp4

11:11

39 - Revisiting The Monetization Reports.mp4

02:08

9 - Customization Custom Reports and Data Studio Introduction

40 - Customized Tabular Reports In GA4.mp4

05:16

41 - Completely Modify Google Analytics Reports and Layouts with Library.mp4

12:30

42 - Google Data Studio Basics.mp4

06:08

43 - Chart Types In Data Studio.mp4

10:44

44 - Using Data Filters and Other Tools.mp4

04:21

45 - 9.5.google-data-studio-calculated-fields.zip

45 - Customizing Data with Formulas and Arithmetic In Google Data Studio.mp4

04:06

46 - 9.6.forumla.zip

46 - Creating Advanced Custom Funnels In Data Studio.mp4

10:59

10 - Implementation Project Details and Setup

47 - Who this Project is for.mp4

02:35

48 - Install the Project.mp4

10:05

48 - website.zip

11 - Implementation Google Analytics 4 with Tag Manager

49 - Create a New Google Analytics 4 Account.mp4

05:50

50 - Connect Google Analytics 4 to the Website.mp4

08:06

51 - A Case for the Need of Google Tag Manager.mp4

09:45

52 - Create a New Google Tag Manager Account.mp4

02:22

53 - Understand How Google Tag Manager Works.mp4

07:15

54 - Link the Website Google Analytics 4 and Google Tag Manager.mp4

10:00

55 - Implement our First Event using the Google Tag Manager.mp4

11:26

56 - Understand the Preview Mode Tag Assistant in Google Tag Manager.mp4

09:50

57 - Understand the Debug View in Google Analytics 4.mp4

03:52

58 - Final Steps to Complete the Event Creation.mp4

03:23

59 - Optimize the use of Tags and Triggers in Google Tag Manager.mp4

15:20

60 - Understand Event Parameters Concepts.mp4

07:44

61 - Understand Custom Metrics and Dimensions Concepts.mp4

03:59

62 - Technique to Capture Event Parameters.mp4

07:32

63 - Advanced Use of Custom Metrics and Dimensions.mp4

08:25

64 - What is the Data Layer.mp4

05:32

65 - Configure Advanced Custom Metrics Dimensions using Google Tag Manager.mp4

20:40

66 - How to push Data into the Data Layer.mp4

06:59

67 - Events and Conversions in Google Analytics 4.mp4

10:37

12 - Implementation User Behavior Data Designing Opportunities in Google Analytics 4

68 - Understand User Properties and Audiences in Google Analytics 4.mp4

14:46

69 - Configure User Properties and Audiences.mp4

15:34

70 - Understand User ID Tracking Fundamentals.mp4

09:34

71 - Implement User ID Tracking.mp4

16:20

13 - Implementation EcommerceMonetization Reports How it Works

72 - ECommerce Implementation Basic Concepts.mp4

07:03

73 - Implementation Plan In Our Practice Website.mp4

04:46

74 - Implement The First Step of ECommerce Data Collection.mp4

17:51

74 - ga4 enhanced ecommerce implementation with gtm url.zip

75 - GA4-Course-EE.pdf

75 - Implement Product Views Add To Carts And More I.mp4

13:02

76 - Implement Product Views Add To Carts And More II.mp4

06:25

77 - Capturing Data Dynamically In The Ecommerce Implementation.mp4

11:29

14 - Lets Close

78 - Parting Thoughts.mp4

02:00

15 - Additionals

79 - Web Application And Android Application Together In Google Analytics 4.mp4

14:40

80 - Filter Internal or Unwanted Traffic from your Google Analytics 4 Account.mp4

07:24

Description

Learn to analyze Google Analytics 4 reports, create powerful custom reports and tailor GA4 data with Google Tag Manager

What You'll Learn?

Use Google Analytics 4 (latest version) reports for businesses
Understand how to tailor the Google Analytics 4 account to fit custom business needs
Understand the power of enhanced custom reports in Google Analytics 4
Learn the basics of Google Data Studio
Learn the art of modeling data and making it available in GA4 for any website
Learn the basic of enhanced ecommerce data implementation

Who is this for?

Google Analytics Beginners, Intermediate Learners

Digital Marketing Managers

New Age Digital Startups

Web Analytics Enthusiasts

What You Need to Know?

None.

More details

Description
Google Analytics 4 is the future of Google Analytics, released in 2020 and getting a wide range acceptation. Therefore, it is time for all of us to be ready to master it. This course helps you achieve the same.
We analyze all the reports in Google Analytics 4 â€“ Acquisition reports, Retention Reports, Engagement Report, Events, Conversions, Monetization Reports
We get a thorough understanding of how to create powerful custom reports in GA4 and Google Data Studio.
We learn to install Google Analytics and Google Tag Manager on a website and tailor the data in google analytics as needed by your business.
For the assignment, we have a project in which you install a website, the files for which are shared in this course, connect with google analytics and tag manager and we together attempt the customization activities. You don't have to do any coding whatsoever.
Therefore, all in all, this is truly a comprehensive course on Google Analytics 4 for you to gain mastery.
If you are not convinced yet, check out the open videos from the courses, check out the reviews on my other Udemy courses, and then make a decision.
Reviews from my other google analytics course:

5* The course was very well put together, The course instructor is very calm and composed and explains every aspect of the course with great detail and clarity. I will definitely recommend this course and Mr. Rudranil Chakrabortty to all Enhanced E-commerce enthusiasts.

5* Thank you for this course, it is very well structured and really insightful. I really enjoy it :)
5* Very Nicely explained & very well-paced. What was amazing was the efforts taken to guide & enable us to deploy data layers & tags from our side on a website that makes this course outstanding & like on-the-job training for practice. It was very easy to understand & thank you for making such a wonderful course Rudranil. I have also purchased your other course on enhanced e-commerce to learn & specialize more in-depth on the ecom. Thank you & keep making more courses like this Rudranil.
5* This is such as great course that made me want to take the rest of Neil's course. I am indeed taking another one of his courses. The course content helped me configured our company's new website analytics. Neil's teaching style is very clear, structured, practical, industrial, and full of important contents. Neil does care about his students and very responsive to all the questions I have. Highly recommenced!
5* I totally loved the course content. I'd highly recommend it for all those learners who wish to learn they WHYs and the HOWs. Although, I'm not from analytical background and earlier I never believed in the power of Analytics due to my limited understanding, but this course really helped me to expand my horizons and look beyond traditional ways of doing things. Above all, the instant and detailed answers to all my questions by Rudranil was beyond my expectations. Thank You veyr much Rudranil :) All the best!

I hope to meet you in the course.
Who this course is for:
Google Analytics Beginners, Intermediate Learners
Digital Marketing Managers
New Age Digital Startups
Web Analytics Enthusiasts

User Reviews

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Rudranil Chakrabortty is an online marketing professional with several years of experience in handling marketing for software products and services. He is a business management graduate from the Indian Institute of Management and he has also got a degree in Engineering.In his stint as a marketing professional, he has handled various lead generation tools and websites for multi-million dollar businesses catering to all parts of the world.While working with some of his clients, he gained interest in working independently in online marketing. Along with that, he plans to develop online educational courses that can benefit everybody. Rudranil believes that every course should be complete in itself. It should help the student understand concepts that are the foundation for the topic, which means exploring the nuts-and-bolts of the topic.

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