Master Course : Big Data for HR, Marketing and Finance 2.0

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Dr. José J

1:37:52

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1 - Introduction to Big Data in Business.mp4

13:02

2 - Big Data Applications in Human Resources HR.mp4

12:42

3 - Case Studies in Big Data for HR.mp4

14:18

4 - Big Data Applications in Finance.mp4

13:59

5 - Case Studies in Big Data for Finance.mp4

13:18

6 - Big Data in Marketing.mp4

11:06

7 - Case Studies in Big Data for Marketing.mp4

13:38

8 - Capstone Project Applying Big Data Concepts.mp4

05:49

Description

Big Data for HR, Big Data in Marketing, Big Data in Finance, Big Data Applications, Human resources, HR development

What You'll Learn?

Understand the fundamental concepts and characteristics of big data and its implications for HR, marketing, and finance.
Identify and evaluate various big data technologies and tools used in business analytics.
Apply ethical frameworks to navigate privacy concerns and ethical considerations in big data utilization.
Analyze workforce data to forecast future workforce needs and identify talent gaps.
Develop strategies for leveraging big data in talent acquisition and recruitment processes.
Utilize data-driven insights to enhance performance management and employee engagement initiatives.
Evaluate case studies to understand successful applications of big data in HR, finance, and marketing domains.
Assess risk using predictive analytics and implement strategies for risk mitigation in financial contexts.
Utilize big data analytics to segment customers and personalize marketing and service offerings.
Apply social media analytics to extract insights for brand management and customer engagement strategies.

Who is this for?

All UG and PG Business, General Management, Marketing, Finance, IT & Entrepreneurship Students

Interested students to learn about the concepts of Big Data for HR, Marketing and Finance !

What You Need to Know?

Basic skills and Ideas of Big Data for HR, Marketing and Finance Department !

More details

Description
Master Course: Big Data for HR, Marketing, and Finance 2.0
In this advanced master course, delve into the transformative power of big data across the realms of human resources, marketing, and finance. Explore cutting-edge technologies and methodologies to harness the vast potential of data analytics in driving strategic decision-making. Through a series of interactive modules, gain comprehensive insights into workforce planning, talent acquisition, performance management, risk assessment, customer segmentation, and marketing optimization, all within the context of big data utilization.
With a focus on real-world case studies and ethical considerations, learners will acquire the skills to navigate complex data landscapes while upholding privacy standards and ethical principles. Whether you're a seasoned professional seeking to enhance your analytical capabilities or a newcomer eager to explore the possibilities of big data, this course equips you with the knowledge and tools to thrive in today's data-driven business environment. Join us on a journey to unlock the full potential of big data and revolutionize HR, marketing, and finance practices in the digital age.
In this master course, I would like to teach the 8 major topics:
Module 1: Introduction to Big Data in Business
Module 2: Big Data Applications in Human Resources (HR)
Module 3: Case Studies in Big Data for HR
Module 4: Big Data Applications in Finance
Module 5: Case Studies in Big Data for Finance
Module 6: Big Data in Marketing
Module 7: Case Studies in Big Data for Marketing
Module 8: Capstone Project: Applying Big Data Concepts
Enroll now and learn today !
Who this course is for:
All UG and PG Business, General Management, Marketing, Finance, IT & Entrepreneurship Students
Interested students to learn about the concepts of Big Data for HR, Marketing and Finance !

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Achievements on Udemy: "375,000 Enrollments + 184 Countries + 52 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"Teaching Experience :Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.Instructional Design and Curriculum Development Experience :He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.Interests of Teaching Topics :He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Development, Marketing, Digital Marketing, Financial Markets, Economics, Statistics, Education, Psychology, Personal Development, Multimedia, Information Technology, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.Certifications, Research and Publications :He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO. He is an Editor of Science Direct PLAS Journal and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 50+, and Research Gate Score is 212.7 with 30+ Citation and 50000+ reads. European Alliance for Innovation (EAI) Score is 16. Honors’ and Awards :Top funding project writer Dr. José received, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.International Memberships and Activities:He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, Internatioal Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.

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