Marketing Virtual and Hybrid Events

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Melodie Tao

39:45

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01 - Introduction

01 - The power of virtual and hybrid events.mp4

00:49

02 - 1. Tools for Marketing Your Virtual or Hybrid Event

01 - Set up your digital registration.mp4

01:48

02 - Leverage your email database.mp4

02:39

03 - Video marketing for your event.mp4

02:12

04 - Leverage social media profiles.mp4

02:43

03 - 2. Generate Publicity for Your Virtual or Hybrid Event

01 - Engage speakers and sponsors.mp4

01:49

02 - Engage staff and volunteers.mp4

01:50

03 - Engage event attendees.mp4

02:00

04 - Use hashtags for event marketing.mp4

03:36

04 - 3. Getting Registrations for Your Virtual or Hybrid Events

01 - Create a call to action.mp4

01:30

02 - Offer early bird incentives.mp4

02:47

05 - 4. Marketing during a Virtual or Hybrid Event

01 - Showcase your virtual event live.mp4

02:16

02 - Engage your virtual event audience.mp4

02:02

03 - Executing a successful hybrid event.mp4

02:41

04 - Offer incentives for future events.mp4

01:29

05 - Create content for future events.mp4

02:36

06 - 5. Marketing after Your Event

01 - Follow-up with event attendees.mp4

01:44

02 - Generate positive event testimonials.mp4

01:51

07 - Conclusion

01 - Get started with your virtual or hybrid event.mp4

01:23

Description

Virtual and hybrid events are valuable business tools that allow you to reach attendees across the globe, grow your company’s visibility, and bring people together. But these events only work if people attend. In this course, international keynote speaker and social media marketing consultant Melodie Tao guides you through how to promote your event while also making it a success, so people will rave about it. Learn how to use the right digital tools, such as email marketing, videos, and social media. Go over how to engage your audience so they have a five-star experience. Find out how you can make a big impact for your business by effectively marketing your virtual and hybrid events!

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Marketing Strategy

Digital Marketing

Internet Marketing

Melodie Tao

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.