Marketing Tools: Social Media

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Anson Alexander

1:25:43

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01 - Introduction

01 - Discover the social media tools you need.mp4

00:47

02 - What to look for in social media tools.mp4

02:43

02 - 1. Utilizing Built-in Social Media Tools

01 - Build custom ad audiences with Meta Business Suite.mp4

04:47

02 - Use Twitter Analytics to evaluate the success of your tweets.mp4

02:39

03 - Utilizing Facebook and Instagram Messenger.mp4

04:07

04 - Marketing with Instagram Videos and Reels.mp4

03:58

03 - 2. Multipurpose Social Media Management Suites

01 - Discover the value of Zoho.mp4

03:11

02 - Explore the top features of Sprout Social.mp4

04:41

03 - Market effectively with Buffer.mp4

04:10

04 - Manage social posts with Hootsuite.mp4

04:04

04 - 3. Social Media Automation Tools

01 - Improve your reach on Instagram with Kicksta.mp4

02:57

02 - Easily schedule posts with Later.mp4

03:41

03 - Automate evergreen social posts with MeetEdgar.mp4

04:41

04 - Implement a Facebook Messenger bot with Customers.ai.mp4

05:36

05 - 4. Tools for Content Discovery and Design

01 - Create images and videos with Canva.mp4

04:52

02 - Curate content with Feedly.mp4

04:04

03 - Discover effective content with Google Trends and BuzzSumo.mp4

06:06

04 - Create GIFs with Giphy.mp4

03:35

06 - 5. Social Media Analytics Tools

01 - Review detailed YouTube analytics with TubeBuddy.mp4

06:57

02 - Measure the success of your posts with Sendible.mp4

02:54

03 - Review detailed analytics for Instagram with Iconosquare.mp4

03:44

07 - Conclusion

01 - Continuing to review and assess social media tools.mp4

01:29

Description

The web is full of thousands of tools, so how can you tell which ones will be best for you and your organization? In this course, social media expert Anson Alexander makes clear the must-have tools for social media. Learn which built-in social media tools, like Meta Business Suite and Twitter Analytics, provide the most value. Compare and contrast several multipurpose social media management suites including Zoho, Sprout Social, Buffer, and Hootsuite. Explore which social media automation tools can save you the most time and effort. Then, learn how content discovery and design tools like Canva, Feedly, BuzzSumo and Giphy can improve your marketing efforts. Plus, discover how social media analytics tools can help you understand what is and isn’t working to help plan future marketing campaigns.

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Social Media Management

Social Media Marketing

Anson Alexander

Instructor's Courses

As a technology educator and founder of AnsonAlex.com, I specialize in content marketing, search engine optimization, technology education and digital publishing. I am always open to new clients, opportunities and business relationships. Specialties: Organic SEO and keyword research, network management, communication, web design, social media marketing, technical writing, technical training, software tutorials (video & print), technical support, WordPress, Mac OS X, iOS, Android, Windows

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.