Marketing Tools: Growth Marketing

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Jim Huffman

50:42

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01 Introduction

001 Boost your growth-marketing strategy.mp4

01:23

02 Marketing Acquisition Tools

001 Gather competitor traffic data with SimilarWeb.mp4

03:11

002 Perform an SEO and SEM audit with Semrush.mp4

03:03

003 Analyze your industrys ads with the ad library.mp4

03:15

004 Scale sales emails with Mailshake.mp4

04:12

03 Marketing Activation Tools

001 Capture visitor emails with Justuno.mp4

04:07

002 Test website copy with CopyAI.mp4

02:39

003 Build great landing pages with Unbounce.mp4

03:29

04 Marketing Retention Tools

001 See how competitors send an email with MailCharts.mp4

02:53

002 Build personalized forms with Typeform.mp4

03:21

05 Marketing Revenue Tools

001 See how your site makes money with Google Analytics.mp4

03:34

002 Perform A B tests with Google Optimize.mp4

04:00

003 Understand conversions with Hotjar.mp4

02:42

06 Marketing Referral Tools

001 Build a content plan with BuzzSumo.mp4

03:22

002 Build a referral strategy with SparkLoop.mp4

02:49

003 Track social mentions with Mention.mp4

02:42

Description

Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so forth. If your job function includes growth marketing, then this course will introduce you to tools you can use to scale your business at each phase of the customer lifecycle. Instructor Jim Huffman introduces a variety of growth marketing tools for acquisition, activation, retention, revenue, and referral. Jim covers SimilarWeb, SEMrush, public social ad libraries, Mailshake, Justuno, CopyAI, Unbounce, and more.

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Growth Mindset

Jim Huffman

Instructor's Courses

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.