Marketing Tools: Digital Marketing Tools and Services

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Anson Alexander

2:02:15

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01 - Introduction

01 - Discover the top digital marketing tools.mp4

00:48

02 - 1. Foundations of Digital Marketing Selecting the Right Tools

01 - Important areas of digital marketing.mp4

02:36

02 - Selecting the right marketing tool.mp4

02:34

03 - 2. Social Media Marketing Platforms, Tools, and Strategies

01 - Organic social media marketing platforms.mp4

02:34

02 - Promoting content on social media.mp4

08:03

03 - Social media management tools and suites.mp4

12:06

04 - 3. Digital Advertising The Top Tools and Platforms

01 - Different methods of digital advertising.mp4

01:21

02 - Display advertising platforms and tools.mp4

07:50

03 - Bid management platforms and tools.mp4

05:15

04 - Search engine marketing tools.mp4

05:38

05 - Video advertising platforms and tools.mp4

04:34

06 - Mobile advertising platforms and tools.mp4

03:42

05 - 4. Top Tools for Content Creation, Curation, and Collaboration

01 - Content design tools for digital marketing.mp4

06:08

02 - Content curation tools for digital marketing.mp4

04:53

03 - Team collaboration tools for digital marketing.mp4

05:42

06 - 5. Analytics and SEO in Digital Marketing Campaigns

01 - Website analytics tools.mp4

05:24

02 - Website user experience (UX) tools.mp4

06:28

03 - Free SEO tools and techniques.mp4

07:09

04 - Paid SEO tools.mp4

03:46

07 - 6. Email Marketing The Top Tools

01 - Choosing an email marketing solution.mp4

03:56

02 - Top email marketing tools.mp4

07:30

08 - 7. Affiliate and Influencer Marketing Finding Marketers

01 - Tips for selecting the right affiliate marketing platform.mp4

02:56

02 - Top affiliate marketing networks.mp4

03:02

03 - Finding influencers.mp4

03:18

09 - Conclusion

01 - Recommended essentials for digital marketing.mp4

03:00

02 - Stay up-to-date in the world of digital marketing.mp4

02:02

Description

As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson presents industry-leading solutions for social media marketing; digital advertising; content creation and curation; team collaboration; advanced analytics; affiliate and influencer marketing; and search engine optimization (SEO). When you finish this course, you'll be better equipped to navigate the world of digital marketing and pinpoint the best tools for your organization.

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Digital Marketing

Internet Marketing

Anson Alexander

Instructor's Courses

As a technology educator and founder of AnsonAlex.com, I specialize in content marketing, search engine optimization, technology education and digital publishing. I am always open to new clients, opportunities and business relationships. Specialties: Organic SEO and keyword research, network management, communication, web design, social media marketing, technical writing, technical training, software tutorials (video & print), technical support, WordPress, Mac OS X, iOS, Android, Windows

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.