Marketing Strategy: Relatable Video Content

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Deirdre Breakenridge

1:11:08

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01 - Introduction

01 - Building a marketing strategy for relatable video content.mp4

00:59

02 - 1. Building Video into Your Marketing Strategy

01 - Using an audit to assess and analyze relatable video assets.mp4

03:34

02 - Creating a marketing video foundation checklist.mp4

03:17

03 - Securing resources for your marketing video innovation.mp4

03:37

04 - Identifying your marketing video content goals.mp4

03:41

03 - 2. Creating Branded, Authentic, Compelling Marketing Videos

01 - Stepping into your role as a video director.mp4

10:13

02 - Identifying what resonates for your customer in videos.mp4

03:15

03 - Creating messaging to meet customer passion in videos.mp4

02:56

04 - Building your brand through meaningful video.mp4

03:02

04 - 3. Leveraging Video Formats for Multiple Marketing Channels

01 - Outlining audience immediacy in any channel.mp4

03:38

02 - Creating video-on-demand for social media marketing.mp4

03:48

03 - Developing livestream videos in your marketing campaigns.mp4

04:37

04 - Identifying how relatable video can work for your website.mp4

02:38

05 - Building thought leadership through video.mp4

03:35

05 - 4. Integrating Video into Existing and Standalone Campaigns

01 - Using video to ignite your brand champions.mp4

03:35

02 - Propelling your brand story and your people through video.mp4

03:36

03 - Creating video campaigns with public momentum.mp4

03:44

06 - 5. Measuring Relatable Videos in Your Marketing Program

01 - Building, launching, and measuring the video experience.mp4

03:29

02 - Including video in your marketing campaign's metrics.mp4

03:17

07 - Conclusion

01 - Continually refining your relatable video marketing strategy.mp4

00:37

Description

Are you looking for a fresh approach to building and implementing a video strategy? Have you ever wondered how to create and share video content to boost your brand identity across channels? As major platforms like Facebook, Instagram, and TikTok prioritize video over still images, video is no longer just “nice-to-have”—it’s a key tool in the marketer's toolkit.

In this course, marketing and media expert Deirdre Breakenridge teaches you how to create more relatable, authentic, and compelling video assets. Put on your director’s hat and showcase your brand to connect with your customers. Get tips on creating video content for distribution as part of a marketing strategy. Explore different video formats such as product videos, livestreams, and more, along with ways to deliver targeted messaging, set benchmarks, and leverage videos on websites and social media platforms. Deirdre gets you ready for your big close-up so you can present your brand to the world.

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Marketing Strategy

Video Production

Video Marketing

Deirdre Breakenridge

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.