Marketing Strategy for Entrepreneurs: How to Win Customers

Description

• Are you an entrepreneur working on marketing activities?

• Are you a business owner stretching to cover a CMO's job?

• You may have been relying on your team or contractors to run marketing, but you are unsure if they are on the right track.

• When you honestly review your go-to-market activities, you may feel there is no strategic direction and no concrete marketing objectives.

If any of these apply to you, this course is for you.

This course, “How to Win Customers - Marketing Strategy”, is ideal for entrepreneurs and business owners who want to gain more marketing expertise. I designed this impactful learning program based on the proven marketing techniques that Fortune 500 companies use. It's easy to follow and simple to apply. It includes over ten lectures, videos, presentations, quizzes, and a series of downloadable worksheets guaranteed to change the way you approach marketing.

With digital marketing's advancement nowadays, almost everyone can quickly launch a Facebook ad, an Instagram marketing or a Google ad campaign, but why does marketing perform for so few companies?

How can you win customers continuously?

The course emphasizes the importance of understanding target customers to avoid costly marketing mistakes and produce sustainable business success. It outlines six simple steps to create a winning marketing strategy and highlights an easy-to-follow way to develop competitive customer values.

We will discuss the step-by-step customer-centric marketing strategy framework:

• Define Target Customer

• Identify what customers hope to accomplish

• Spot customers’ pains & gains

• How to further enrich customer understanding

• How to create Customer Values

• Market with enticing messages & preferred channels

The course covers common marketing misunderstandings and explores targeting strategies such as demographic, geographic, psychographic and the Bowling Pin strategy. We look into ways to enrich customer insights with customers' needs, motivators, barriers, and buying process players to develop a perfect customer profile. We combine customer insights, product & service offerings and competitive intelligence to generate a unique value proposition and a customer value map. At last, we use customer-preferred tones and channels to create a winning marketing strategy. There will be practical tips on marketing execution, including defining campaign objectives, rapid iterations, and testing. The customer-centric marketing strategy framework is flexible and simple to apply.

By the end of the course, you will be able to:

• Win new clients and build customer loyalty by developing the perfect customer profile based on in-depth customer insights.

• Get ahead of your competitors by demonstrating the unique competitive advantages that your prospects desire.

• Create a winning value proposition and a strategic framework to grow your business sustainably.

• Evaluate your marketing tactics through the lens of your target customers to improve marketing effectiveness and business success.

• Apply the best methods to reach and engage prospective customers to achieve your business goals.

The goal of this course isn't to teach you everything there is to know about Marketing. Instead, I will show you a proven framework and some of the most powerful marketing tools to empower you to grow your company.

You'll Also Get:

• Lifetime Access to course updates

• Fast & Friendly Support in the Q&A section

About your instructor:

I am a Business & Marketing Consultant with successful startup experience. My clients are owners of startups and small & medium businesses in North America and worldwide. Before my entrepreneurial journey, I was in the corporate world, where I gained hand-on knowledge of how Fortune 500 companies operate. I launched a profitable online business six years ago with funding from angel investors. I have been in your shoes and understand the challenges of starting your own business.

Over the past few years, I have helped entrepreneurs and small & medium business owners to jumpstart their ventures. But above all that, I am passionate about helping other entrepreneurs realize their dreams and be successful. And that is why I have decided to create this course.

You're about to learn a skill that can help you take your business to whole new levels.

So, what are you waiting for?

Click the “Buy this course now” button, and let’s begin this journey together!

Who this course is for:

• Entrepreneurs and Business Owners who want to gain more marketing expertise