Marketing Strategy for Designers

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Amy Balliett

2:00:14

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01 - Introduction

01 - Introduction to marketing strategy for designers.mp4

03:20

02 - What you can learn.mp4

03:21

02 - 1. Getting into the Marketing Mindset

01 - Think like a marketer.mp4

04:59

02 - The role of a marketer.mp4

04:00

03 - B2B vs. B2C marketing.mp4

02:54

04 - B2B vs. B2C experiences.mp4

04:47

05 - The five types of marketers.mp4

07:46

06 - The role of design in marketing.mp4

02:01

07 - DIY design in marketing.mp4

03:20

08 - What is a marketing campaign.mp4

02:58

09 - Speak like a marketer.mp4

06:17

10 - Challenge Marketing terms pop quiz.mp4

00:42

11 - Solution Marketing terms pop quiz.mp4

06:39

03 - 2. Understanding the World of Marketing Strategy

01 - Inbound vs. outbound marketing.mp4

04:35

02 - Content marketing.mp4

05:40

03 - Social media marketing.mp4

06:34

04 - Search engine optimization (SEO).mp4

06:29

05 - Paid marketing.mp4

03:37

06 - Account-based marketing (ABM).mp4

04:07

07 - Email marketing.mp4

05:44

08 - Earned media and PR.mp4

03:19

09 - Challenge What strategy would you choose.mp4

00:38

10 - Solution What strategy would you choose.mp4

05:22

04 - 3. Building Your Marketing Campaign

01 - Laying a foundation for marketing campaigns.mp4

04:51

02 - Creating SMART goals for marketing.mp4

04:51

03 - Creating a content strategy roadmap.mp4

03:46

04 - Visual language design for marketing campaigns.mp4

03:16

05 - Realizing the potential of your marketing campaign.mp4

03:05

05 - Conclusion

01 - Thank you.mp4

01:16

Description

If graphic designers and marketers don't communicate effectively, it can result in time lost or work that doesn't meet the needs of the organization. In this course, Amy Balliett teaches designers some core tenets of marketing, as well as how to manage marketers as clients, interpret marketing goals, and use those goals to inform all design choices. Amy begins by helping you get into a marketing mindset. She explains the role of design in marketing, defines a marketing campaign, and goes over how to speak like a marketer. Then Amy dives into important marketing strategies, including SEO optimization, email marketing, content marketing, and much more. Next, she covers key components of building your marketing campaign, such as SMART goals, a content strategy roadmap, and visual language design. Finally, Amy wraps up with a discussion of how all the previous steps come together, as well as the follow-up process, measuring success, and showing your value.

Note: This course was created by Amy Balliett. We are pleased to host this training in our library.

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Marketing Strategy

Amy Balliett

Instructor's Courses

Amy Balliett made a name for herself as the CEO and Founder of the creative content agency, Killer Visual Strategies (formerly Killer Infographics). A seasoned entrepreneur, she owned her first company—a candy store and ice cream parlor—at the age of 17 before heading off for college. She subsequently built a successful career in film and marketing before launching Killer in 2010. Within a few years, Killer Visual Strategies grew to become the industry leader in visual communication, driving visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more. By 2018, Balliett and her executive team sold Killer to an agency collaborative and subsequently joined fellow agency leaders in building Material. Named the Number One Global Strategic Consulting Firm by GRIT in 2021, Material combines the talent of 12 leading agencies, consisting of 1200+ global employees across the practices of research, strategy, design, and brand building. Today, Balliett is the Senior Fellow of Visual Strategy for Material, serves as the Chief Visual Strategist on several boards, and is an award winning author. Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, Content Marketing World, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.