Marketing Strategy: Competitive Intelligence

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Deirdre Breakenridge

48:24

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01 - Introduction

01 - Your competitive advantage in the market.mp4

01:05

02 - 1. How to Start a Competitive Analysis

01 - What is a competitive market analysis.mp4

03:27

02 - The benefits of competitive analysis.mp4

03:08

03 - What to consider for your competitive analysis.mp4

03:15

03 - 2. Build a Competitor Analysis through Research

01 - Profile your top competitors in the market.mp4

03:29

02 - Determine competitor strengths and weaknesses.mp4

03:12

03 - Compare yourself to the competition.mp4

03:25

04 - Research competitor interactions with customers.mp4

03:26

04 - 3. Identify Competitor Strategies through Analysis

01 - Specify competitor goals.mp4

03:20

02 - How to analyze competitor research data.mp4

03:19

03 - Observe competitor marketing and selling processes.mp4

03:22

05 - 4. Evaluate the Outcome of Your Competitive Analysis

01 - Select and use an evaluation analysis framework.mp4

03:20

02 - Share your competitive position internally.mp4

03:12

03 - Continue with competitive intelligence.mp4

03:23

04 - Summarize your opportunities and issues.mp4

03:20

06 - Conclusion

01 - How to maintain a competitive edge.mp4

00:41

Description

By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor's strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis to drive growth and competitive intelligence.

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Marketing Strategy

Deirdre Breakenridge

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.