Marketing Strategy

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Lisa Newton

4:36:37

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1. Introduction to the course and your tutor

1. Introduction to the course.mp4

02:49

2. Introduction to the course tutor.mp4

15:02

2. Checking Business Goals

1.1 Mkt Strat - 3 - MARKET STRATEGY ANALYSIS.docx

1. Marketing Strategy and Marketing Plan.mp4

06:02

2.1 Mission Statement examples.html

2.2 Mkt Strat - 4 - MARKET STRATEGY ANALYSIS.pdf

2. Getting Started with a Marketing Strategy.mp4

20:27

3. The Role of Marketing.mp4

04:54

4. The 4 - 7 Ps Model.mp4

14:38

3. Marketing Strategy

1. What product are you selling.mp4

10:20

2.1 Data Census.html

2.2 Google Trends.html

2.3 Statista.html

2. Market and Competition.mp4

35:55

3. Target Marketing.mp4

22:07

4. SWOT Analysis.mp4

08:45

5.1 10 Value Propositions.html

5. Value Proposition and USP.mp4

28:21

6. Distribution.mp4

09:20

7.1 Customer Lifetime Value Calculator.html

7.2 Lifetime Value.html

7. Budgeting.mp4

17:44

8. Communication Channels.mp4

18:56

9. Communication.mp4

22:36

10. Tracking and Measuring Results using KPIs.mp4

28:04

4. Next Steps

1. Be Prepared for Challenges.mp4

07:15

2. Next Steps.mp4

03:22

Description

Master the Art of Effective Marketing to Drive Business Growth

What You'll Learn?

Learn how to effectively segment a market and target specific customer groups
Explore the elements of the marketing mix and how to use them to create a compelling offer
Develop a marketing plan that incorporates market segmentation and the marketing mix to achieve business goals
The role Communication and Promotion plays in a Marketing Strategy

Who is this for?

This course is for marketing students and business owners who need a marketing strategy

Entrepreneurs, business owners, marketing professionals, and anyone interested in gaining a practical understanding of marketing strategy

What You Need to Know?

Students should have a product or service in mind that they can apply theis Marketing Strategy to.

More details

Description
Welcome to the Marketing Strategy course, the ultimate guide for marketing students and business owners who need a marketing strategy. In this comprehensive course, you'll master the art of effective marketing to drive business growth. Whether you have a business idea or want to learn more about market strategy, this course is perfect for you.

Throughout the course, we cover various essential topics such as marketing strategy, marketing plan, the marketing mix, target marketing, and segmenting your customers. We also delve into important concepts like SWOT analysis, defining your unique selling proposition (USP), effective communication, and key performance indicators (KPIs).

What sets our course apart is its highly practical approach. We provide you with a Marketing Strategy plan to fill in, allowing you to apply the content to a real business or business idea. The course is designed to be completed in approximately 4 hours. As you progress through the lectures, you can watch each one, fill in the workbook, and move on to the next lecture. Take time out to work ON your business and within 1 day you can create a plan that can move you to where you need to be.

By joining our Marketing Strategy course, you'll gain practical marketing techniques that can significantly improve your business performance. Whether you're a beginner or have some experience in marketing and business, this course caters to a wide range of skill levels. No matter if you're starting a new business or looking to enhance an existing one, our course will provide you with valuable insights and practical tools for success.

Don't miss out on this opportunity to become a marketing expert. Enroll in our Marketing Strategy course today and take the first step towards driving your business to new heights.
Who this course is for:
This course is for marketing students and business owners who need a marketing strategy
Entrepreneurs, business owners, marketing professionals, and anyone interested in gaining a practical understanding of marketing strategy

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Marketing Strategy

Lisa Newton

Instructor's Courses

Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards). Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel. Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals. In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.

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