Marketing Strategy: Build Customer Loyalty

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Marta Dapena-Baron

50:48

25 View

01 - Introduction

01 - Create customer loyalty for your brand.mp4

00:49

02 - 1. Explore Customer Loyalty The Basics

01 - Define customer loyalty for today.mp4

03:48

02 - How can customer loyalty improve profit.mp4

03:46

03 - Is all loyalty good.mp4

04:06

03 - 2. How to Strategically Create Customer Loyalty

01 - What drives customer loyalty.mp4

04:01

02 - A range of customer loyalty options.mp4

03:23

03 - Categorizing loyalty The three types.mp4

03:07

04 - 3. Invest in Head Loyalty with Your Customers

01 - Understand head loyal customers.mp4

03:00

02 - Support head loyal customers.mp4

03:39

05 - 4. Invest in Heart Loyalty with Your Customers

01 - Understand heart loyal customers.mp4

03:11

02 - Support heart loyal customers.mp4

03:43

06 - 5. Invest in Hand Loyalty with Your Customers

01 - Understand hand loyal customers.mp4

03:31

02 - Support hand loyal customers.mp4

03:06

07 - 6. Organize for Loyalty

01 - What is your companys core competence.mp4

03:39

02 - Invest in building the loyalty you want.mp4

02:15

08 - Conclusion

01 - Continue to strategically grow customer loyalty.mp4

01:44

Description

Customer loyalty is one of the most coveted goals in business, and organizations spend billions of dollars a year to attain it. But is that money being spent effectively? In this course, marketing expert, professor, and bestselling author Marta Dapena-Baron shares best practices for designing customer loyalty programs that align your organization’s strengths and your brand meaning. Join Marta in this course to learn how to: define brand-customer loyalty; articulate the importance of loyalty to others in your company to obtain support for your loyalty initiatives; differentiate three types of customer loyalty; identify your company’s ideal loyalty profile; and create and nurture customer brand loyalty that specifically fits with your organization’s capabilities.

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Marketing Strategy

Digital Marketing

Marta Dapena-Baron

Instructor's Courses

Marta is a teacher, speaker, author, consultant, and coach. Marta works with clients globally to lift the commercial competency of their teams, bringing focus and alignment to their strategy and execution efforts. Marta leads Big Picture Partners, an organization that designs learning experiences that maximize knowledge integration and motivate positive behavior change for participants and entire organizations. Marta is the author of Big Picture Strategy, a business planning methodology used across many Fortune 100 organizations.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.