Marketing Psychology & Neuromarketing with Dekker Fraser MBA

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Dekker Fraser, MBA,Jyra Galosmo

3:47:27

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01 - Product Marketing Psychology

001 How to change peoples minds using Jonah Bergers psychology framework.mp4

09:41

002 A simple way to get people to do what youre asking.mp4

04:45

003 Finding influencers to generate word of mouth.mp4

11:23

004 Addressing objections through marketing psychology.mp4

06:52

005 Why obsolete frameworks like the 4Ps and Myers-Briggs stick around.mp4

02:54

006 Radical Simplification as a Psychology Trick.mp4

03:45

007 How to change peoples minds (psychology example).mp4

03:36

008 Likeability as a tool for persuasion [case study].mp4

05:04

009 Incrementalism.mp4

06:15

010 Generating Word of Mouth.mp4

01:39

011 Addressing objections - continued.mp4

07:49

012 1 simple way to change peoples minds.mp4

03:08

013 Case Study - Harvard Business Review.html

014 The sunk cost fallacy.html

015 Dont ask for annoying information upfront.mp4

05:45

016 Reciprocity Psychology.mp4

04:09

017 Scarcity Psychology in Ecommerce.mp4

02:29

018 Visibility Psychology.mp4

02:41

019 Toilet Paper Psychology.mp4

01:49

020 Familiarity, Likeability, and Influence.mp4

03:30

021 Product Marketing Pricing Psychology Tactics - Great Examples.html

022 How Customers Come to Think of a Product as an Extension of Themselves.html

023 Flattery Psychology.mp4

03:52

024 Associations and Clustering.mp4

04:40

025 Assignment 1 Building Associations for Your Brand.html

026 Closure.mp4

03:53

027 Be careful about giving air time to negative things.mp4

02:25

028 People dont like surprises.mp4

04:37

029 ColdEmailTemplate.docx

029 Cold emails as a demonstration of marketing psychology.mp4

06:42

030 Assignment2 Applying psychological principles to explain performance differences.html

030 email.zip

031 Making marketing go viral using psychology.mp4

02:31

032 Psychology Case Study - Cheers.mp4

02:58

033 Psychology Case Study - Agoda.mp4

07:09

034 Persuasion and Influence Psychology.mp4

04:56

035 Persuasion Example.mp4

01:15

036 Pricing Psychology.mp4

05:38

037 Habit Forming Product Psychology.mp4

15:19

038 Product Led Habit Formation.html

039 Your Target List & Persona Limitations.mp4

01:50

040 Ask for commitments.mp4

02:16

041 Note on commitment and the endowment effect.html

042 Dont convince people to buy what they dont need.mp4

00:38

043 Telling investors what they want to hear.mp4

09:27

external-links.txt

02 - The Customer Decision Journey

001 Customer Journey Part 1.mp4

01:51

002 Customer Journey Part 2.mp4

03:36

003 Customer Journey Part 3.mp4

02:16

03 - Marketing Psychology within Organizations (Internal)

001 The 2 ways people evaluate you.mp4

01:23

002 Candor Psychology.mp4

01:29

003 How to gain POWER.mp4

04:28

004 Powerful people.mp4

03:42

005 Video on Power from a Stanford professor [video link].html

006 Task-oriented vs people-oriented psychology.mp4

02:11

007 Belbin team roles.html

008 When should leaders own a decision and when should they delegate.html

009 Eye contact in the workplace.mp4

02:08

010 5 interpersonal skills and 3 communication barriers.mp4

03:09

011 Dont send mixed signals.mp4

01:42

012 Assertive problem solving.mp4

01:41

013 Praise publicly and chastise privately.mp4

01:13

014 Encourage everyone to talk.mp4

02:51

015 Giving critical feedback.mp4

02:05

016 Engaging with new people.mp4

02:18

017 How people respond to stressful situations.mp4

01:15

018 Dealing with stress psychology.mp4

02:09

019 Communicate frequently.mp4

02:25

020 Be generous!.mp4

01:40

021 Listen!.mp4

00:50

022 Be silent.mp4

02:44

023 Writing internal emails - part 1.mp4

02:59

024 Writing internal emails - part 2.mp4

03:30

025 Internal phone calls.mp4

02:11

026 Ask open-ended questions.mp4

01:05

027 Tips.mp4

01:16

Description

Marketing Psychology 2023: Consumer Behavior | Consumer Psychology | Psychological Marketing | Neuromarketing Persuasion

What You'll Learn?

Product Marketing Psychology
Consumer Psychology
Consumer Behavior
Psychological Marketing
Behavior Marketing
Psychology
Marketing Psychology

Who is this for?

Marketers

What You Need to Know?

Marketing Experience

More details

Description
Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEPÂ BUYING your products!
Write a cold email that gets TONS of responses
Optimize your pricing to MAXIMIZE revenue
Dramatically improve your website and landing page performance
Trigger IMMEDIATEÂ responses from customers
Build habit-forming product marketing
Maximize advertising effectiveness on LinkedIn and elsewhere
Change ANYONE'SÂ mind
Influence & persuade
Create a sense of urgency that compels people to actÂ NOW
Adjust consumer behavior
Make your marketing content go VIRAL!
Get commitment
Address objections that hold people back from buying
Make your brand more likable
Optimize your customer journey
Get influencers to endorse your product
Generate word-of-mouth
Optimize your marketing surveys to get higher responses
Sell MORE and leave people wanting MORE!
This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.
I've been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies. Learn advanced MBA level marketing psychology from a veteran marketing executive with a top MBA.
I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELLÂ MOREÂ PRODUCTS!
[Includes real product marketing case studies!]

Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing ConsumerÂ Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology | MBA Marketing Psychology

Who this course is for:
Marketers

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Marketing Psychology

Dekker Fraser, MBA

Instructor's Courses

Management Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for a Google accelerator startup• Senior Product Marketing Manager for a Series-A startup• Product Marketing Manager for a Google-backed Series-D startup• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantEducation• MBA in Marketing from Northwestern University - Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master's and bachelor's business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary's University Academic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charity

Jyra Galosmo

Instructor's Courses

Hello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.

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