Marketing on YouTube

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Anson Alexander

1:38:57

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01 - Introduction

01 - Learn to market effectively on YouTube.mp4

00:46

02 - 1. YouTube Marketing Overview

01 - Discover marketing opportunities on YouTube.mp4

03:39

02 - Set marketing goals on YouTube.mp4

03:25

03 - Choose a content marketing strategy for YouTube.mp4

06:01

03 - 2. Customize Your YouTube Channel for Marketing

01 - Set up a YouTube Brand Account.mp4

03:31

02 - Brand your YouTube channel page.mp4

07:08

04 - 3. Organic Marketing on YouTube

01 - Create a content plan for YouTube.mp4

04:24

02 - Upload a marketing video to YouTube.mp4

07:41

03 - Marketing on YouTube Interact with viewers.mp4

04:28

04 - Marketing on YouTube Create video playlists.mp4

04:23

05 - 4. Optimize YouTube Content

01 - Important SEO elements for YouTube videos.mp4

03:42

02 - Perform keyword research for SEO on YouTube.mp4

06:04

03 - Optimize YouTube video details for marketing.mp4

03:55

04 - Create chapters in your video uploads.mp4

03:20

05 - Utilize video cards and end screens.mp4

04:18

06 - Customize your YouTube channel layout.mp4

05:18

07 - Customize advanced channel settings on YouTube.mp4

04:26

06 - 5. Review YouTube Analytics

01 - Evaluate channel performance with YouTube Analytics.mp4

09:18

02 - Assess the performance of uploads on YouTube.mp4

06:49

07 - 6. Additional Opportunities for Marketing on YouTube

01 - Advertise on YouTube.mp4

03:17

02 - Sell merchandise on YouTube.mp4

02:17

08 - Conclusion

01 - Plan your marketing strategy for YouTube.mp4

00:47

Description

As one of the most-watched video streaming services in the world, YouTube provides remarkable opportunities for marketing your product, service, or brand. In this course, YouTube marketing expert Anson Alexander shares his secrets for starting and maintaining a successful YouTube channel. Anson shows how to navigate the nuts and bolts of marketing on YouTube, including key aspects like how to create a business account, how to attract subscribers, and how to manage a community. He also shares how to brand your channel, optimize videos for search engines, brainstorm content marketing strategies, and analyze key metrics to measure success and plan your content strategy moving forward.

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YouTube Marketing

Anson Alexander

Instructor's Courses

As a technology educator and founder of AnsonAlex.com, I specialize in content marketing, search engine optimization, technology education and digital publishing. I am always open to new clients, opportunities and business relationships. Specialties: Organic SEO and keyword research, network management, communication, web design, social media marketing, technical writing, technical training, software tutorials (video & print), technical support, WordPress, Mac OS X, iOS, Android, Windows

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.