Marketing on LinkedIn

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Michaela Alexis

57:10

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01 Introduction

001 Why you should market your brand on LinkedIn.mp4

01:45

02 Building a Wow-Worthy Profile

001 Your profile is critical for marketing success.mp4

03:04

002 Choosing the right photos for your profile.mp4

03:20

003 Creating an irresistible About description.mp4

03:49

004 Gathering and repurposing recommendations.mp4

02:45

005 Adding video to your profile.mp4

03:09

03 Creating Irresistible Personal Brand Content

001 Creating a content strategy.mp4

03:46

002 Creating video content.mp4

02:44

003 Leveraging other types of personal brand content.mp4

03:00

004 Copywriting tips for your personal posts.mp4

03:36

04 Networking like a Pro

001 Who to connect with.mp4

04:20

002 How to start conversations with new connections.mp4

02:55

003 Audio and video messaging.mp4

03:02

004 How to create and respond to LinkedIn Stories.mp4

03:22

05 Marketing Your Business on LinkedIn

001 Creating your LinkedIn Page.mp4

02:35

002 Interacting with hashtags as your brand.mp4

02:29

003 Creating content as your brand.mp4

03:27

004 Using employee advocacy to grow.mp4

03:06

06 Conclusion

001 Dive deeper into LinkedIn marketing.mp4

00:56

Description

LinkedIn provides a massive opportunity for you to get your profile, organization, and work history in front of the people who may work with you, hire you, or buy from you. In this course, acclaimed trainer, keynote speaker, and author Michaela Alexis presents key organic methods to market your brand on LinkedIn. Find out why you need a wow-worthy profile and what components you need to build one. Explore the different types of content you can create and leverage. Learn how to start conversations with new connections and much more. Gain an understanding of how to create a LinkedIn page for your business and share relevant content as your brand. Plus, find out how employee advocacy will help you grow your brand presence and LinkedIn page much faster and more effectively than is possible without your team's support.

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Internet Marketing

Michaela Alexis

Instructor's Courses

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.