Marketing on LinkedIn

Focused View

Michaela Alexis

35:42

9 View

01 - Introduction

01 - Market your brand on LinkedIn.mp4

00:45

02 - 1. Optimizing Your Profile for Marketing Success

01 - How LinkedIns Creator mode works for your business.mp4

02:45

02 - Gather and repurpose recommendations.mp4

02:33

03 - 2. Creating Personal Brand Content for LinkedIn

01 - Create a content strategy for LinkedIn.mp4

03:34

02 - Create video content for LinkedIn.mp4

02:48

03 - Creating personal brand content on LinkedIn.mp4

03:10

04 - Copywriting tips for your personal posts on LinkedIn.mp4

03:31

05 - Leveraging collaborative articles on LinkedIn.mp4

03:06

04 - 3. Networking on LinkedIn Like a Pro

01 - Who to connect with when marketing on LinkedIn.mp4

02:39

02 - Creating conversation in your LinkedIn Inbox.mp4

02:55

05 - 4. Marketing Your Business on LinkedIn

01 - How to create your LinkedIn company page.mp4

03:06

02 - How to create LinkedIn content as your brand.mp4

04:01

06 - Conclusion

01 - Dive deeper into marketing on LinkedIn.mp4

00:49

Description

LinkedIn provides a massive opportunity for you to get your profile, organization, and work history in front of the people who may work with you, hire you, or buy from you. In this course, acclaimed trainer, keynote speaker, and author Michaela Alexis presents key organic methods to market your brand on LinkedIn. Find out why you need a wow-worthy profile and what components you need to build one. Explore the different types of content you can create and leverage. Learn how to start conversations with new connections and much more. Gain an understanding of how to create a LinkedIn page for your business and share relevant content as your brand. Plus, find out how employee advocacy will help you grow your brand presence and LinkedIn page much faster and more effectively than is possible without your team's support.

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Social Media Marketing

Michaela Alexis

Instructor's Courses

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.