Marketing Mix Modeling in one day for your Brand - Analytics

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Gabriele Franco

1:32:48

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1. Introduction

1. Introduction.mp4

01:18

2.1 Cassandra Free Trial.html

2. Tools and Software.mp4

01:18

3.1 Dataset.html

3. Data Required for your Marketing Mix Modeling project.mp4

02:32

2. Pre-Modeling Exploration Analysis

1.1 Cassandra Free trial.html

1. Data Exploration.mp4

10:51

3. Modeling Phase

1. First Modeling Iteration.mp4

15:09

2. Iterating on your first Trained Marketing Mix Model.mp4

14:06

3. Marketing Mix Model Selection.mp4

17:48

4. Marketing Mix Modeling insights

1. How to transform Marketing Mix Modeling insights in Optimization decisions.mp4

17:15

5. Ongoing Marketing Mix Modeling insights

1. How to refresh your MMM for ongoing success with MMM.mp4

12:31

Description

Master Marketing Mix Modeling: Data Preparation, Model Building, Actionable Insights, and Model Maintenance

What You'll Learn?

Master the Fundamentals of Marketing Mix Modeling (MMM)
Acquire Skills in Data Preparation and Analysis:
Develop Proficiency in Marketing Mix Model Building and Refinement
Gain Expertise in Data-Driven Decision Making and Media Mix Optimization

Who is this for?

Marketing Professionals: Whether you're a marketing manager, strategist, or coordinator, this course will equip you with the skills to optimize your marketing budget and improve ROI through advanced Marketing Mix Modeling.

Data Analysts and Data Scientists: If you're in a data-centric role and are looking to expand your skill set into the marketing domain, this course will provide you with the tools and techniques to build and refine marketing models.

Business Owners and Entrepreneurs: For those who run their own business and are responsible for marketing decisions, this course offers a comprehensive guide to making data-driven decisions that can significantly impact your bottom line.

Marketing Consultants: If you offer marketing advice to businesses, the skills acquired in this course can add a valuable service to your consultancy, making you a more versatile and effective advisor.

Students and Academics: Those studying marketing, business, or data science will find this course a practical extension of their academic learning, providing real-world applications for theoretical knowledge.

Anyone Interested in Marketing Efficiency: If you're simply interested in understanding how data can be used to make smarter marketing decisions, you'll find this course both enlightening and practical.

What You Need to Know?

Basic Understanding of Marketing

Familiarity with Data Analysis

Access to Marketing Data

Excel or Google Sheet

Free Trial Account in Cassandra MMM

More details

Description
Are you struggling to allocate your marketing budget effectively? Do you want to improve your Marketing ROI?

This course is designed to help you build an advanced Marketing Mix Model (MMM) in just one day!

What You Will Learn:
- Understand the tools and data required for MMM
- Conduct pre-modeling exploration analysis
- Build your first model and learn how to retrain it for better results
- Select the most effective model for your needs
- Analyze actionable outputs and plan future marketing investments

Who This Course Is For:
- Marketing professionals
- Data analysts
- Business owners

Course Outline:
1. Intro: Get an overview of what MMM is and why it's crucial for your business.
2. The Tools to Use: Learn about the software and platforms that can help you build your MMM.
3. The Data Required: Understand the types of data you need to collect for your MMM project.
4. Pre-modeling Exploration Analysis: Dive into the data to identify trends and patterns.
5. First Modeling Iteration: Build your first model and understand its outputs.
6. Retraining the Model: Learn how to improve your model for better accuracy.
7. Model Selection: Understand how to choose the best model for your business needs.
8. Analyzing and Planning: Use the model's outputs to make informed marketing decisions.
9. Refreshing the Model: Learn how to keep your model up-to-date for ongoing success.

Enroll now and take the first step towards optimizing your marketing budget and improving your ROI!

Who this course is for:
Marketing Professionals: Whether you're a marketing manager, strategist, or coordinator, this course will equip you with the skills to optimize your marketing budget and improve ROI through advanced Marketing Mix Modeling.
Data Analysts and Data Scientists: If you're in a data-centric role and are looking to expand your skill set into the marketing domain, this course will provide you with the tools and techniques to build and refine marketing models.
Business Owners and Entrepreneurs: For those who run their own business and are responsible for marketing decisions, this course offers a comprehensive guide to making data-driven decisions that can significantly impact your bottom line.
Marketing Consultants: If you offer marketing advice to businesses, the skills acquired in this course can add a valuable service to your consultancy, making you a more versatile and effective advisor.
Students and Academics: Those studying marketing, business, or data science will find this course a practical extension of their academic learning, providing real-world applications for theoretical knowledge.
Anyone Interested in Marketing Efficiency: If you're simply interested in understanding how data can be used to make smarter marketing decisions, you'll find this course both enlightening and practical.

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Marketing Analytics

Gabriele Franco

Instructor's Courses

Thank you for taking your time to read my Bio.I am the founder of Cassandra and HybridaCassandra is a Saas that uses AI to predict how much to spend on each marketing channel to maximize ROIA technological service that allows you to have control over all your data under a single dashboard, and thanks to AI you can unlock predictive information on the allocation of the investment to maximize the return.The first customers who apply Cassandra have obtained a 29% increase in profit in the first 3 months of activity.Hybrida: is a growth agency for Direct to Consumer Brands.Thanks to a Data Driven method of continuous experimentation, and the use of Cassandra we have contributed to the growth of:- Bialetti Peru: 2x Turnover compared to 2020- Glimmed: from 2500 € / month to 40.000 € / month- Ecom luxury clothing: from € 0 to € 25,000 / month- SkinCare brand on Amazon: from € 0 to € 100,000 / month- eComm wallets: from 0 to 36,000 € / month- Discoclock: + 27% on turnover- Aurora Fellows: from a CAC of € 50 to € 6 in a month// Since 2016 I have been involved in online marketing.// In 2018 I became the marketing manager of some events of Elettra Lamborghini, Alberto Urso, Cristina D'Avena, Guinness World Record, bringing to these twenty more than 30 thousand people.// In 2019 I launch my first product in the e-cigarette industry achieving an MRR of 10k after 3 months of launch.// In 2019 Fondo Hybrida, the growth agency for D2C Brands, which in a year and a half manages to grow up to 10 people// In April 2021, after the arrival of IOS 14, advertising changed and I started the search for a solution by discovering the Marketing Mix Modeling// In September 2021 I learn to program in Python and create the first machine learning models for marketing// In November 2021 together with 2 of my colleagues we develop the first AI platform for the optimization of advertising investments that we call Cassandra// In January 2022 I create the first free Masterclass to learn how to do Marketing Mix Modeling with excel - (Find the post with the link above) -I am a pragmatic person straight to the point.I believe everything shown.If you have come this far, I thank you from my heart, I hope it was a pleasant read

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