Marketing: Messaging with Purpose

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Andrea Holland and Madecraft

11:40

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[1] Messaging needs to change now.mp4

01:44

[2] Putting your customer first . . . REALLY first.mp4

01:47

[3] Messaging to make employees comfortable.mp4

02:45

[4] Its no longer solely about your product or service.mp4

01:42

[5] Humanizing social media.mp4

01:49

[6] Talking about conferences safety and options.mp4

01:53

Description

Your audience's priorities, values, and lives have changed dramatically since the start of the pandemic. Now, the way your organization communicates with these individuals must change to meet the moment. In this course, learn how to message customers, prospective employees, and the press with renewed purpose and intention. Instructor Andrea Holland explains how to roll out messaging that meets your customers where they are emotionally. She shares how to craft job postings that clearly communicate your organization's remote-work policies, as well as what you're doing to keep employees safe and happy. Plus, learn what to focus on when speaking to the media, how to develop your social media strategy as the world reopens, and how to sensitively approach the topic of conferences and seminars.

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Marketing Strategy

Andrea Holland and Madecraft

Instructor's Courses

Looking for a Remote PR/Comms job? ➡️ RemotePRJobs.com Public Relations/Comms/Online Courses ➡️ andreaholland.com Over the last 16 years, I’ve had the good fortune to manage PR teams for some of the biggest brands in consumer technology (think: Intuit, eBay, Peloton, EverlyWell) and learn from some of the brightest minds in the industry. My career has been a healthy mix of agency (Intern ➡️ SVP), In-House (Global Comms Manager), building my own consultancy (CEO at DialedPR.com), and building the nation's leading jobs list for PR Freelancers (RemotePRJobs.com). I'm currently focused on advising and working with B2C tech startups and venture capital firms (open to introductions/connections), ultimately pursuing a full-time role in VC Comms or a late stage startup. Personally, I love public speaking, singing in my band, cooking, writing, and traveling. I thrive off of candid feedback, infectious teams, good human beings, and exciting ideas.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.