Marketing Mastery 101 : Essential Fundamentals for Success

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Handy Han

1:23:21

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1 - Introduction

1 - Handy.mp4

00:18

1 - What is SWOT in Marketing.html

2 - Introduction to Marketing.mp4

02:05

3 - Essential.html

2 - Overview of marketing

2 - Quiz to stimulate your marketing knowledge.html

4 - Understanding Consumer Behaviour.mp4

07:37

5 - Types of marketing based on target audiences and the nature of the business.mp4

08:02

3 - 4P of Marketing Mix

6 - Overview.mp4

01:21

7 - Product.mp4

02:20

8 - Price.mp4

02:33

9 - Place.mp4

02:35

10 - Promotion.mp4

02:11

11 - Real Case of 4P Marketing.mp4

02:01

4 - ATL Above the line Marketing

12 - ATL overview.mp4

01:37

13 - Cinema Broadcasting Advertising.mp4

02:19

14 - Print Media advertising.mp4

00:50

15 - Outdoor Advertising Out of Home.mp4

01:23

16 - SponsorShip advertising.mp4

01:36

5 - BTL Below the Line

17 - Overview of common BTL marketing channels.mp4

01:32

18 - Event Marketing.mp4

02:26

19 - Direct Mail Marketing.mp4

01:55

20 - Customer Relationship Management.mp4

02:03

21 - GWP Giveaway Marketing.mp4

03:53

22 - Product Sampling Touch Try.mp4

02:30

23 - Incentives Program.mp4

02:56

6 - Influencer Marketing

24 - Definitions Key Takeaways.mp4

01:05

25 - In general.mp4

02:23

26 - Platform Size.mp4

01:03

27 - ATL vs BTL.mp4

01:16

28 - How to Utilize influencer marketing.mp4

01:32

7 - Digital Marketing

29 - How it differs from traditional marketing.mp4

02:11

30 - Email Marketing.mp4

01:07

31 - Search Engine Optimization SEO.mp4

01:03

32 - Search Engine Marketing SEM.mp4

00:48

33 - Social Media Marketing.mp4

00:33

34 - Content Marketing.mp4

00:51

35 - Study Case For Digital marketing.mp4

07:34

8 - Marketing Plan

36 - Importance.mp4

01:33

37 - Preparation Phase.mp4

02:45

38 - KPI.mp4

01:34

39 - Summary Key takeaways.html

9 - Marketing 101 Overview

40 - Course Keytakeways.html

Description

An in-depth guide to mastering marketing fundamentals

What You'll Learn?

Understanding of ATL, BTL
Develop and execute ATL & BTL
ATL Integration : Develop a cross-channel approach that leverages the strengths of both ATL and BTL strategies.
Marketing landscape & knowing the overview

Who is this for?

Zero Experience about marketing strategy and wants to know more

Craving to learn something new in a dynamic marketing world

You.

What You Need to Know?

Beginner Friendly and for everyone who wants to build and develop their brand

Literally No one, Marketing 101

You.

More details

Description
Our course provides a strong foundation in marketing, perfect for those starting a career or wanting to grow their business. Youâ€™ll learn about customer needs, market research, audience segmentation, and crafting compelling marketing messages and products. Plus, weâ€™ll delve into pricing, choosing the right channels, and measuring campaign success.
We cover traditional and the latest digital marketing strategies, including social media and email marketing, and you'll learn how to leverage these tools to reach a wider audience and increase your return on investment.
Expect practical exercises, real-world examples, and a community of like-minded learners for discussion and feedback. By the end, youâ€™ll have a solid understanding of marketing fundamentals and the skills to apply them to your own business or career. Whether you're new to marketing or want to enhance your knowledge, this course is the perfect way to get started. Enroll now to gain the knowledge and skills you need to succeed in marketing.
Unlock a world of marketing expertise and join us on a journey toward mastering the art of marketing. By the end of the course, you'll be equipped with the essential knowledge and skills to confidently navigate the marketing landscape and drive success. Don't miss out on this opportunity to invest in your future. Enroll today!
Who this course is for:
Zero Experience about marketing strategy and wants to know more
Craving to learn something new in a dynamic marketing world
You.

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Marketing Strategy

Handy Han

Instructor's Courses

As a member of the Second largest luxury watch distributor in Indonesia.I am fueled by a passion for learning in the dynamic world of marketing. I firmly believe that every brand's success story can be traced back to their marketing strategies, and I am dedicated to utilizing my expertise to elevate the positioning of our luxury brands in the competitive marketplace. Committed to expanding my knowledge and expertise in marketing to consistently deliver exceptional results for our esteemed clientele.

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