Marketing: How to Use High-Impact Storytelling

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Melanie Deziel

38:33

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01 - Introduction

01 - Explore high-impact storytelling and why its important.mp4

00:45

02 - 1. What Makes Content Compelling

01 - Tell people-focused stories to be relatable.mp4

02:31

02 - Leverage tension in your stories to make the customer care.mp4

02:23

03 - Highlight benefits over features to increase relevance.mp4

03:09

03 - 2. What Makes Content Credible

01 - Cite outside sources in stories to increase credibility.mp4

03:10

02 - Use data in stories to earn customer trust.mp4

03:47

03 - Use testimonials to boost customer trust.mp4

03:41

04 - 3. What Makes Content Valuable

01 - Answer customer questions to provide assistance.mp4

03:08

02 - Educate your customers to provide evergreen value.mp4

03:09

03 - Explain processes to coach your customers.mp4

02:19

05 - 4. What Makes Content Visible

01 - Create content on a unique topic.mp4

03:41

02 - Tell stories in a unique format.mp4

02:23

03 - Ensure content is discoverable and accessible.mp4

03:26

06 - Conclusion

01 - Leverage high-impact storytelling in your marketing.mp4

01:01

Description

It’s never been harder to get customers’ attention—and keep it. When you’re marketing your brand, you may be tempted to just spout key facts and figures that you think your audience will connect with, but some of the most impactful marketing comes in the form of story-based content. In this course, marketing storytelling expert Melanie Deziel shows you how to leverage storytelling in content to increase the impact of your marketing. Melanie outlines four key characteristics of high-impact content, and provides tangible ways to ensure that your content meets those standards. She explains how to tailor your marketing content to be more compelling, credible, valuable, and visible to your customers.

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Storytelling

Melanie Deziel

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.