Marketing Fundamentals - Search Engine Optimization (SEO)

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Timothy Meixner,Johannes Ruof

3:49:21

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01 - Welcome to Marketing Fundamentals

001 Intro and Curriculum.mp4

01:44

02 - What is Search Engine Optimization, actually

001 A brief intro to Search Engine Optimization.mp4

01:52

002 What is a Search Engine.mp4

03:08

003 Why is SEO important.mp4

03:05

004 White Hat and Black Hat SEO - The right and wrong way to optimize a Website.mp4

02:29

005 Is SEO relevant outside of Google Are there other Search Engines.mp4

04:17

006 How to define good goals for SEO.mp4

02:43

03 - How do Search Engines work

001 How do Search Engines work.mp4

03:43

002 Can Search Engines find my Website.mp4

07:15

003 The important robots.txt File.mp4

03:38

004 How to check if your Website is accessible for bots and crawlers.mp4

03:43

005 Why proper Information Architecture matters.mp4

05:13

006 Different Error Types.mp4

03:20

007 Redirects.mp4

04:55

04 - 002 - Indexing

001 Introduction to Indexing.mp4

05:55

002 Meta Tags and their Role in SEO.mp4

03:49

003 The X Robots Tag.mp4

01:55

05 - Ranking

001 Introduction to Ranking.mp4

02:39

002 The Evolution of Search Engines.mp4

02:15

003 What Role do Links play in terms of Ranking.mp4

04:22

004 The Role of Content.mp4

02:38

005 Rankbrain and Interaction Metrics.mp4

05:30

006 Evolution of the SERP (Search Engine Results Page).mp4

03:02

007 Why Local Search requires specific SEO.mp4

03:33

06 - Keyword Research

001 Introduction to Keyword Research.mp4

04:06

002 How to find our what your target audience is looking for.mp4

11:02

003 Search Volume.mp4

04:36

004 Strategic Keyword Research.mp4

02:21

005 Finding the right format for your content.mp4

03:18

07 - On Page Optimizations

001 Introduction to On Page SEO.mp4

04:10

002 Types of Bad Content (Avoid this).mp4

08:37

003 How to create great content.mp4

03:20

004 Developing a content strategy.mp4

03:26

005 How to structure Website Content.mp4

02:43

006 Structuring content using internal links.mp4

04:30

007 Internal Redirects.mp4

01:37

008 Optimizing Images.mp4

04:38

009 Formatting Content 101.mp4

03:09

010 The Title Tag.mp4

03:17

011 The Meta Description Tag.mp4

02:17

012 How to name your pages.mp4

02:11

013 What you need to know about URLs 1.mp4

02:54

014 What you need to know about URLs 2.mp4

03:21

015 Why its important to use HTTPS and not HTTP.mp4

01:25

08 - Technical SEO

001 Introduction to technical SEO.mp4

02:24

002 How do websites actually work.mp4

05:59

003 The three main components of Web Design HTML, JS and CSS.mp4

02:03

004 Manipulating the Websites Design with CSS.mp4

03:31

005 Creating interactive elements with JavaScript.mp4

07:46

006 Using Async to load resources.mp4

02:19

007 More optimizations for our website.mp4

11:00

09 - Link Building

001 Introduction to Link Building.mp4

03:51

002 The concept of EAT.mp4

02:21

003 The difference between Follow and NoFollow Links.mp4

03:05

004 What is the ideal Link Profile.mp4

03:58

005 Links as a traffic source.mp4

04:41

006 What to avoid when link building.mp4

02:37

007 How to get high quality backlinks for your website.mp4

06:39

008 Analysing your link building efforts.mp4

03:26

Description

Learn the basics of modern and successful search engine optimization in this comprehensive SEO fundamentals course

What You'll Learn?

The basics of Search Engine Optimization
What a search engine is and how it works
Crawling, Indexing, Ranking
How to do keyword research
On Page SEO
Technical SEO
Link Building
Analyzing your efforts

Who is this for?

Anyone looking to get an insight into search engine optimization

Marketers looking to expand their knowledge about SEO

More details

Description
In this new, comprehensive SEO fundamentals course, I'll teach you how to use search engine optimization to lay the foundation for a successful long-term online marketing strategy. Weâ€™ll start at the very basics of what a search engine is and will end with having a solid and thorough understanding of the entire process of search engine optimization.

SEO is the basis for steady, high-quality traffic that you don't have to pay for and should therefore be a top priority for every website owner.

Weâ€™ll begin by looking at the absolute basics â€“ what does search engine optimization even mean, what is a search engine and how do they work?

We will then look at the three processes a search engine must complete to display websites on the search result pages â€“ Crawling, Indexing and Ranking. For each of these steps, we will detail how they work and how we can do our best to support the search engine and be found by searchers on the web.

Afterward, we talk about the critical topic of keyword research. What does our target audience want? What are they looking for? And how can we provide this content for them so that search engines will consider our offer?

On-Page SEO is the next extensive section of the course, where we will begin to get a bit more practical. How can we best offer our content? What are elements we need to now, and how do we implement them correctly?

Weâ€™ll even get a bit more technical here. Look at how websites actually work and how we can work together with developers and web admins to make our website the absolute best.

Finally, we talk about how we can get our content and our website out there with link building. This way, we can make sure that all the effort we put into content, structure, and website optimizations pays off, and we can reap the well-deserved reward for our work in the form of qualified organic traffic from search.
Who this course is for:
Anyone looking to get an insight into search engine optimization
Marketers looking to expand their knowledge about SEO

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English version belowHi, mein Name ist Timothy.Zusammen mit Johannes Ruof bin ich seit 2015 auf Udemy als Dozent vertreten und gehöre zu den erfolgreichsten deutschen Dozenten der Plattform. Als offizieller Partner von Udemy konnten wir in dieser Zeit einige Erfolge verbuchen.Unter anderem:Den erfolgreichsten deutschsprachigen Digital Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen Social Media Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen Instagram Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen SEO Kurs aller ZeitenDen erfolgreichsten deutschsprachigen iOS Development Kurs aller ZeitenZusammen mit Johannes den offiziellen Udemy Instructor Award für das beste Dozententeam auf der gesamten Plattform erhalten.Seit 2019 sind wir außerdem Partner der Google Zukunftswerkstatt. Auf dieser kostenfreien Plattform unterrichten wir drei Kurse und möchten so Menschen dabei helfen, die Herausforderungen des digitalen Wandels zu bewältigen.Wir konnten bereits mehr als 78.000 Menschen dabei helfen, ihre Ziele zu erreichen und ich würde mich freuen dich in einem unserer Kurse begrüßen zu dürfen. Hi, I'm Timothy.Together with Johannes Ruof, I have been an instructor on Udemy since 2015 and I'm one of the most successful German instructors on the platform.As an official instructor partner of Udemy, we have had some successes during this time.Among others:The most successful German-language Digital Marketing course of all time.The most successful German-language iOS Development course of all timeThe most successful German-language Social Media Marketing course of all timeThe most successful German-language Instagram Marketing course of all time.The most successful German-language SEO course of all time.Together with Johannes, I also received the official Udemy Instructor Award for the best instructor team on the entire platform.Since 2019, we have also been a partner for a digital learning initiative for Google in Germany. On this free platform, we teach three courses and aim to help people overcome the challenges of digital transformation.We have already helped more than 78,000 people achieve their goals and I would be very happy to welcome you to one of our courses.

Johannes Ruof

Instructor's Courses

English Version belowHi, ich bin Johannes.Zusammen mit Timothy Meixner bin ich seit 2015 auf Udemy als Dozent vertreten und gehöre zu den erfolgreichsten deutschen Dozenten der Plattform.Als offizieller Partner von Udemy konnten wir in dieser Zeit einige Erfolge verbuchen.Unter anderem:Den erfolgreichsten deutschsprachigen Digital Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen Social Media Marketing Kurs aller ZeitenDen erfolgreichsten deutschsprachigen SEO Kurs aller ZeitenDen erfolgreichsten deutschsprachigen iOS Development Kurs aller ZeitenDen erfolgreichsten deutschsprachigen Instagram Marketing Kurs aller ZeitenZusammen mit Timothy habe ich außerdem den offiziellen Udemy Instructor Award für das beste Dozententeam auf der gesamten Plattform erhalten.Seit 2019 sind wir außerdem Partner der Google Zukunftswerkstatt. Auf dieser kostenfreien Plattform unterrichten wir drei Kurse und möchten so Menschen dabei helfen, die Herausforderungen des digitalen Wandels zu bewältigen.Wir konnten bereits mehr als 78.000 Menschen dabei helfen, ihre Ziele zu erreichen und ich würde mich freuen dich in einem unserer Kurse begrüßen zu dürfen.---------------------------------------------------------------------------------Hi, I'm Johannes.Together with Timothy Meixner, I have been an instructor on Udemy since 2015 and am one of the most successful German instructors on the platform.As an official instructor partner of Udemy, we have had some successes during this time.Among others:The most successful German-language Digital Marketing course of all time.The most successful German-language Social Media Marketing course of all timeThe most successful German-language SEO course of all timeThe most successful German-language iOS development course of all timeThe most successful German-language Instagram Marketing course of all time.Together with Timothy, I also received the official Udemy Instructor Award for the best instructor team on the entire platform.Since 2019, we have also been a partner for a digital learning initiative for Google in Germany. On this free platform, we teach three courses and aim to help people overcome the challenges of digital transformation.We have already helped more than 78,000 people achieve their goals and I would be happy to welcome you to one of our courses.

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