Marketing fundamentals for direct-to-consumer brand founders

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Ivars Krutainis

2:16:53

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1 - Intro

1 - Intro.mp4

08:24

2 - Lessons

2 - Lesson 1 Minimum Viable Market.mp4

17:04

3 - Lesson 2 Finding Bob.mp4

09:13

4 - Lesson 3 Different Better.mp4

14:46

5 - Lesson 4 Brief That Kills.mp4

13:29

6 - Lesson 5 Content That Clicks.mp4

23:55

7 - Lesson 6 Paid To Scale.mp4

18:34

8 - Lesson 7 Fck The Funnel.mp4

14:42

9 - Lesson 8 Metrics That Matter.mp4

14:41

3 - Outro and Course Materials

10 - DIY-marketing-for-bootstrapped-founders.pdf

10 - DIY-marketing-resources.xlsx

10 - Outro and Course materials.mp4

02:05

Description

DIY marketing course to help you get the first 1000 customers for your e-commerce brand

What You'll Learn?

Define the market for your product
Create clear brand positioning to stand out
Identify ideal customer profile
Create content that resonates
When to start using paid media
How to measure your marketing activities

Who is this for?

Direct to Consumer brand founders

E-commerce brand owners

Start up founders building consumer products

B2C brand owners

More details

Description
This course is specifically for bootstrapped (self-funded) brand founders.
It is called DIYÂ marketing because you will have to do it yourself.
I will teach you the fundamentals of marketing a direct-to-consumer (DTC) brand.Â The rest is on You.
It will take almost three hours of your time and set up foundations for how to think about DTC marketing.
Itâ€™s not the usual cookie-cutter advice you get when searching about DTC brand building.
There are no growth hacks, just real advice based on my experience and how to do marketing differently.
This is for you if you are short on cash but willing to get your hands dirty.

We will cover all the marketing fundamentals that will allow you to start growing your brand:
How to define your market?
How to position your brand?
How to identify your audience?
How to create content?
How to brief partners?
How to use paid media?
How to select brand metrics?

There are 8 sections for this course, 15-20 mins each.
174 slides of content and 26 real brand examples.
Along with the video course, you will be able to download the full deck as PDF.
The course includes a 24-question worksheet that you will use throughout the course.
To help apply learnings directly for your brand, as you learn.

Roll up your sleeves and let's dive in!
Who this course is for:
Direct to Consumer brand founders
E-commerce brand owners
Start up founders building consumer products
B2C brand owners

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Marketing Strategy

Ivars Krutainis

Instructor's Courses

I share practical marketing advice for bootstrapped DTC (direct-to-consumer) brand founders to help you get to the first 1000 customers.I have 15+ years of marketing experience working on both very large as well as small brands.I’ve bootstrapped two DTC brands myself. A clothing label for tall people (Skinny Latvian) where I failed spectacularly. I later applied those lessons to create a black kitchen accessories brand (black:basic). The last one I successfully sold in Oct 2022.For over 10 years I worked for the #1 global media agency network Mindshare. Managing media investment of $250+ million and leading strategy for some of the world’s biggest brands (Dove, Ben & Jerry’s, Armani, Land Rover) in China, the UK, Australia and the Netherlands.

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