Marketing Foundations: Analytics

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Matt Bailey

1:02:38

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[1] Introduction

[1] Improve your marketing analytics acumen.mp4

01:50

[2] 1. The Objective of Marketing Analytics

[1] Obstacles to effective marketing analytics.mp4

03:38

[2] Identify your business objectives for marketing analytics.mp4

03:44

[3] Define objectives, goals, metrics, and KPIs.mp4

04:22

[4] Implement business objectives for strategy.mp4

05:37

[3] 2. A Clear Analytics Strategy Creates Clear Measurement

[1] Create measurements that connect to objectives.mp4

04:55

[2] Focus on marketing tactics, not channels.mp4

03:41

[3] Establish target outcomes and value for your analytics.mp4

04:20

[4] Establish comparison and benchmark data.mp4

03:48

[4] 3. Implement Analysis Methods

[1] Leverage the best analytics skill Asking questions.mp4

03:24

[2] Apply question-asking frameworks.mp4

03:43

[3] Connect measurement factors in marketing campaigns.mp4

04:26

[5] 4. Turn Data into Insight, Insight into Action

[1] Apply KPIs to connect data to action.mp4

03:51

[2] Improve the user experience using marketing analytics.mp4

03:44

[3] Establish a reporting framework for your analytics data.mp4

04:54

[6] Conclusion

[1] Implementing your marketing analytics strategy.mp4

02:41

Description

Do you want to learn how analytics can improve your marketing game? Marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your business. This foundational course is analytics without intimidation! Matt clearly shows how analytics are complementary to marketing strategy. Starting with organization objectives and building a marketing strategy, he shows how to align measurements to that strategy. This enables you to define the analytics you need, gather the right data, and apply analysis frameworks to reach insights. Then, Matt walks you through how to report what is important and essential to your managers or stakeholders. By the end of the course, you will have a better idea of what data is important to your business, how to turn the data into action, and how to report it in a language that is understandable to the executive team.

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Marketing Strategy

Matt Bailey

Instructor's Courses

Matt teaches people how to turn marketing data into action. He shows how to find the story in the data and effectively communicate that story through persuasion, influence, and presentation skills. Matt Bailey has: - Taught Google employees to use Google Analytics, - Consulted with Experian on presenting data, - Presented Search Marketing training to Procter & Gamble, - Developed Online Marketing workshops for Microsoft & Orange Telecom. They all agree; Matt Bailey successfully dismantles the complexity of online marketing into practical, understandable concepts. Since 2002, Matt has taught hundreds of companies, conferences, and workshops. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (Fall 2015), and Teach New Dogs Old Tricks (2017). With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Microsoft, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R' Us and The Direct Marketing Association. Matt has a passion for education and helping to develop online marketing professionals. His training curriculum is used at Rutgers University, Duke University, City of Glasgow College, and many others. He also produces training curriculum at Simplilearn, LinkedIn Learning and the Association of National Advertisers. To find more information about booking Matt to speak at your event: http://www.SiteLogic.com Specialties: Digital Marketing Strategy Revenue Growth through Digital Strategy Marketing Analytics Search Engine Optimization Web Site Accessibility / Usability Website Marketing Analytics Corporate Website Management Digital Marketing Transformation Available for: Speaking, Training Conference Speaker/Keynote In-House Training Development

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.