Marketing Financial Planning

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Faissal Kalnad

2:46:15

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1. Introduction

1. Introduction.mp4

01:51

2. About the Instructor.mp4

01:13

3. Introduction to Retail.mp4

04:53

4. Whats in the Course.mp4

01:36

5. For whom is this course.mp4

02:20

2. Marketing

1. Introduction to Marketing.mp4

01:10

2. Marketing Plan.mp4

03:02

3. Marketing Process.mp4

01:51

4. Marketing Financial Plan.mp4

02:10

5. Marketing Financial Plan.html

3. Marketing Research

1. Introduction to Marketing Research.mp4

00:22

2. Goals of Marketing Research.mp4

01:24

3. Types of Marketing Research.mp4

03:57

4. Define Research Audience.mp4

01:56

5. Analytics.mp4

01:35

6. Types of Analytics.mp4

06:01

7. Marketing Research Conclusion.mp4

00:40

8. Market Research.html

4. Marketing Objectives

1. Introduction to Marketing Objectives.mp4

00:24

2. Why Marketing Objectives.mp4

01:33

3. Types of Marketing Goals.mp4

01:47

4. Sales as an Objective.mp4

00:49

5. Marketing Strategy.mp4

04:28

6. Marketing Strategy.html

5. Marketing Mix

1.1 5.1 Intro to Marketing Mix.mp4

02:27

1. Introduction to Marketing Mix.mp4

02:27

2. Porduct.mp4

05:01

3. Place.mp4

08:24

4. Price.mp4

04:57

5. Promotion.mp4

05:58

6. USP.mp4

02:21

7. Demo - Marketing Calendar.mp4

08:18

8. Marketing Mix.html

6. Marketing Financial Planning

1. Introduction to Marketing Budgets.mp4

02:26

2. Top-Down Approach to Planning.mp4

04:35

3. Demo - Top-Down Approach.mp4

03:43

4. Bottom-Up Approach to Planning.mp4

03:39

5. Middle-Out Approach to Planning.mp4

05:36

6. Planning Dimensions 1.mp4

02:46

7. Planning Dimentions 2 - Time.mp4

03:33

8. Demo - Planning Dimension - Time.mp4

00:04

9. Planning Dimension 3.mp4

03:12

10.1 Marketing Budgeting Template - Share.xlsx

10. Demo - Middle-Out Approach.mp4

05:18

11. Marketing Financial Planning.html

7. Marketing Performance Tracking

1. Introduction to Marketing Tracking.mp4

04:25

2. Marketing Metrics.mp4

04:23

3. Demo - Marketing Metrics.mp4

05:58

4. ROMI.mp4

03:32

5. CLTV.mp4

05:55

6. Qualitative Metrics.mp4

04:05

7. Measuring Dimensions.mp4

03:52

8. Compare and Report.mp4

03:00

9. Compare and Report - Example.mp4

03:31

10. Measure and Track.html

8. Marketing Planning Cycle

1. Marketing Tracking to Marketing Research 1.mp4

03:35

2. Marketing Tracking to Marketing Research 2.mp4

03:43

3. Outro.mp4

00:29

Description

How to Financially Plan and Tracking Performance of Marketing Campaigns

What You'll Learn?

Why build a Marketing Plans
Key Components of a marketing Budget
How to use a marketing budget template
Marketing Measurement and Tracking

Who is this for?

Marketing Professionals

Finance Professionals engaged in Marketing functions

Business Professional that want to learn more about Marketing Financial Planning

Advertising and Media Professional

Students and Interns of Marketing

What You Need to Know?

limited knowledge of retail or marketing required

More details

Description
Welcome to "Marketing Financial Planning"! This course is structured into multiple modules, each meticulously designed to enhance your marketing skills and business acumen. Whether you're a budding marketer or a seasoned business professional, this course will equip you with the knowledge and tools needed to excel in the dynamic world of marketing.
In this foundational module, we dive into the essential concepts of marketing. You will explore the marketing process, gaining insights into the step-by-step journey from conducting market research to implementing and evaluating marketing strategies. This process is crucial for developing effective marketing plans that align with your business goals. Additionally, we will delve into the Marketing Mix, also known as the 4 Ps: Product, Price, Place, and Promotion. These elements are the cornerstone of any marketing strategy.
Understanding the financial aspects that underpin any marketing strategy is vital for success. in the financial planning module focuses on financial planning, discussing various approaches to ensure your marketing efforts are financially sound. You will learn to allocate resources efficiently, budget effectively, and plan for sustainable growth. Mastery of financial planning is essential for executing marketing strategies that are both impactful and economically viable.
The final module centers on evaluating the success of your marketing efforts. We will begin by identifying key performance indicators (KPIs) that are essential for tracking marketing performance. Understanding these metrics will enable you to assess the effectiveness of your campaigns. You will also gain proficiency in using various analytics techniques to gather and analyze data, providing you with actionable insights. These skills will empower you to continuously improve your marketing efforts and achieve better results.
Who this course is for:
Marketing Professionals
Finance Professionals engaged in Marketing functions
Business Professional that want to learn more about Marketing Financial Planning
Advertising and Media Professional
Students and Interns of Marketing

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Faissal Kalnad

Instructor's Courses

Retail Management Professional with a strong track record of turning around business units in various organizations and training hundreds of colleagues to be better retailers.During my career have Collaborated with 50+ global and local brands, including Zara, Gap and Adidas, to enhance and grow their footprint in various geographies.Developed and coordinated projects to enhance Omni-channel retail processes and tools to bring efficiency in various stages of the retail cycle

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