Marketing Ethics

Focused View

Deirdre Breakenridge

52:02

144 View

01 - Introduction

01 - Starting with your employees.mp4

01:09

02 - 1. Laying the Foundation for Marketing Ethics

01 - Defining your marketing ethics.mp4

03:32

02 - Identifying problem areas.mp4

03:18

03 - Building a culture of marketing ethics.mp4

03:22

04 - Learning by example Leaders and ethics.mp4

03:16

03 - 2. Ethical Practices

01 - Understanding ethics in digital media.mp4

03:28

02 - Learning ethics in advertising.mp4

03:48

03 - Applying ethics in public relations.mp4

03:49

04 - Using ethics in cause marketing.mp4

03:44

04 - 3. Training and Reinforcing Ethics

01 - Training an ethics-minded marketing team.mp4

03:38

02 - Reinforcing ethical decision-making.mp4

03:06

03 - Testing and advancing in ethics.mp4

03:04

04 - Measuring ethical behavior.mp4

02:31

05 - 4. Marketing Ethics Challenges

01 - Case study challenge Going green.mp4

03:11

02 - Case study challenge AI.mp4

02:27

03 - Case study challenge Data and privacy.mp4

03:11

06 - Conclusion

01 - Next steps.mp4

01:28

Description

Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. First, learn how to analyze the ethics of your marketing organization and define what ethics means to your team and to the public. Then discover how to apply ethical practices to your current workflows and reinforce ethics at every step with training, testing, and metrics. Finally, Deirdre shares specific, real-world case studies that showcase both good and bad examples of ethics in marketing.

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Marketing Strategy

Digital Marketing

Internet Marketing

Ethics

Deirdre Breakenridge

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.