Marketing Customer Analytics, Segmentation, and Targeting

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Mohammad Reza Habibi, Ph.D. | 15,000+ Enrollments Worldwide

2:43:12

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1 - Introduction

1 - Introduction.mp4

02:49

2 - Market Segmentation and Targeting

2 - What Is Segmentation.mp4

10:22

3 - Benefits of Segmentation and Targeting in Business and Marketing.mp4

03:39

4 - What Is Effective Segmentation.mp4

05:19

5 - Bases for Segmentation.mp4

07:42

6 - Target Market Selection.mp4

07:43

7 - How to Implement Segmentation Different Methods of Segmentation.mp4

03:34

8 - A Real Case Study of Segmentation and Targeting in an Educational Institution.mp4

07:14

3 - Implementing Segmentation and Targeting Strategies for more than 6000 products

9 - Introduction to Simmons MRI.mp4

04:41

10 - Login to Simmons MRI and Create a Solid Crosstab.mp4

16:34

11 - How to Read and Interpret the Crosstab Data.mp4

11:45

12 - Finding Mass and Niche Markets for 6500 Products and Brands.mp4

07:52

13 - MRI-Simmons-Crosstab-Honda-Owners-12-months.xlsx

13 - MRI-Simmons-Crosstab-Honda-Owners-12-months-Raw-to-calculate.xlsx

13 - Simmons MRI Calculations.mp4

08:21

14 - Composer and Other things.mp4

04:35

15 - Quick Reports on Consumer Demographics and Habits.mp4

11:31

4 - Geo Market Analytics LocationBased Market Analytics

16 - Introduction to LocationBased Market Analytics.mp4

03:33

17 - Login to ESRI BAO and Define Map Area for Analytics.mp4

03:26

18 - Esri Infographics and Reports Overview.mp4

02:59

19 - Tapestry Segmentation How to Segment Market Locations Like a Pro.mp4

14:05

20 - Restaurant Marketplace Profile.mp4

03:37

21 - Retail Marketplace Analytics.mp4

06:23

5 - Bonus Videos

22 - Household and Home Expenditure Analytics.mp4

07:28

23 - Lecture 18 Smart Map Search.mp4

08:00

Description

Learn how to analyze market based on customer and location data analytics with the most powerful tools available

What You'll Learn?

Customer Analytics for Marketing Segmentation and Targeting
Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools
Mass and Niche Marketing Strategies
Location Based Market Analyses
Digital Marketing
Analyzing locations for restaurant business and retail business
data analytics

Who is this for?

Professionals and students interested in how to implement an actual segmentation and targeting

Business owners curious about analyzing a location for future or current business

Anyone interested in marketing and customer analyses

Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes

What You Need to Know?

Familiarity with Microsoft excel

More details

Description
Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection, and targeting. The ability to analyze customers and find the right group for your brand, product, or service. You will learn how to find the right target and the right targeting strategy; Niche or Mass Targeting. Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here.
Also, using a case study method, I will teach you how I used a qualitative technic in one of my consulting projects to define different customer segments for my client and then picking the right groups and designing a marketing campaign to reach to the target groups.
This is part of a course I teach in one of the largest business schools in America and I am sure will be useful to anyone involved with business and marketing.
In this course I teach you one of the most important of these principles. That is, knowing the right customer for your product or service (whatever they may be) and targeting them with the right vehicle (TV programs, Digital, Newspapers, etc). This is the essence of every successful marketing strategy. Unless you implement the concepts I teach you in this course, you will not have a high chance of success and you run a high risk of wasting your precious marketing resources.

Who this course is for:
Professionals and students interested in how to implement an actual segmentation and targeting
Business owners curious about analyzing a location for future or current business
Anyone interested in marketing and customer analyses
Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes

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Marketing Strategy

Mohammad Reza Habibi, Ph.D. | 15,000+ Enrollments Worldwide

Instructor's Courses

Dr. Habibi is an award winning marketing professor at one of the best and largest business schools in California, USA, as well as a best selling author and creator. He holds a Ph.D. in marketing and a Master’s degree in Management Information Technology. Habibi also has worked as a consultant to many local and international firms in order to help them strategize their marketing efforts, understand their customers, and improve their digital and marketing infrastructure. Habibi has a passion for education. He has more than 20 years of teaching experience in different institutions in various parts of the world including Iran, Malaysia, Canada, and the USA and now thanks to the online education he has students in more than 140 countries in the world.An investment in knowledge pays the best interest. – Benjamin Franklin

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