Marketing Course | Brand Basics & Fundamentals

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Julia Kibore

36:06

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1 - Introduction Defining a Brand

1 - Defining a brand What is a brand.html

2 - Video illustration What is a brand.mp4

03:02

2 - Brand Basics The Importance of a Brand

3 - Lecture Notes Importance of a Brand.html

4 - Lecture Video Importance of a Brand.mp4

04:30

3 - Brand Fundamentals What is Brand Identity

5 - Lecture Notes What is Brand Identity.html

6 - Lecture Video What is Brand Identity.mp4

07:19

4 - Brand Fundamentals What is Brand Positioning

7 - Lecture Notes What is Brand Positioning.html

8 - Lecture Video What is Brand Positioning.mp4

05:00

5 - Brand Fundamentals What is Brand Messaging

9 - Lecture Notes What is Brand Messaging.html

10 - Lecture Video What is Brand Messaging.mp4

05:14

6 - Brand Fundamentals What is Brand Equity

11 - Lecture Notes What is Brand Equity.html

12 - Lecture Video What is Brand Equity.mp4

05:32

7 - Brand Fundamentals What is Brand Value

13 - Lecture Notes What is Brand Value.html

14 - Lecture Video What is Brand Value.mp4

05:29

Description

Brand: Definition, Identity, Positioning, Messaging, Equity & Value

What You'll Learn?

Learn the basic foundational concepts of BRAND MANAGEMENT
Understand the important elements & facets of a STRONG BRAND
Appreciate the importance of BRAND IDENTITY
Recognize the significance of BRAND POSITIONING
Realize the consequential value of BRAND MESSAGING
Acknowledge the fundamental value of BRAND EQUITY
Know the relationship between BRAND VALUE and Brand Equity

Who is this for?

All Aspiring Marketers who want to develop a great foundation of marketing basics.

Career marketers who want to update their basic fundamental knowledge of marketing.

Digital Marketers who want to grow their brand marketing knowledge to connect all the media dots.

Consultants who want to brush-up and polish their brand management consulting knowledge.

Under-Graduate Students to decide if a career in Brand Management will work for them.

What You Need to Know?

None this is a Level 1 Course | Brand Basics & Fundamentals

More details

Description
This marketing course starts with Level 1 brand basics and fundamentals. It is a collection of lectures that lay the foundation for your marketing expertise. To help you gain a deep understanding of the fundamental concepts and principles that drive successful brands. Starting from an introduction of the basic precepts of a brand, this course equips you with the knowledge to get a foot-hold and excel in the ever-evolving marketing landscape.
This marketing course will be covered with the following 7 lectures:
Defining a brand: What is a brand ?
Importance of branding: What is the importance of a brand?
Brand Identity: What is brand identity?
Brand Positioning: What is brand positioning?
Brand Messaging: What is brand messaging?
Brand Equity: What is brand equity?
Brand Value: What is brand value?
The series of lectures are simple, quick and easy to understand. Because, the course is layed out in a series designed in bite sizes to encourage retention of learned information.Â This course will nurture the growth of aspiring marketers into seasoned professionals. Our comprehensive marketing courses empower you to become a 360 Marketer, equipped with the skills and knowledge to thrive in todayâ€™s dynamic marketing landscape. From mastering traditional marketing principles to navigating the intricacies of brand management and marketing strategy. Our curriculum covers a wide range of brand and marketing elements, principles & techniques. Get ready to unlock your potential, earn certificates of completion, and unleash your marketing prowess.
Who this course is for:
All Aspiring Marketers who want to develop a great foundation of marketing basics.
Career marketers who want to update their basic fundamental knowledge of marketing.
Digital Marketers who want to grow their brand marketing knowledge to connect all the media dots.
Consultants who want to brush-up and polish their brand management consulting knowledge.
Under-Graduate Students to decide if a career in Brand Management will work for them.

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Hi there, I am an Independent Marketing Management Solutions Expert with over 20 years of brand, marketing and communication experience. I've held marketing leadership positions in the FMCG, Telco, Fintech Online Payments and Mobile Money sectors as well as consulted on Commercial Marketing Strategy. I'm passionate about helping aspiring marketers become first-class professionals. I develop courses to equip you with the knowledge to get a foot-hold and excel in the ever-evolving marketing landscape. From mastering traditional marketing principles to navigating the intricacies of brand management and marketing strategy. Additionally, I curate a marketing blog covering marketing management and marketing automation, where I delve into marketing subjects such as Ai automation, content-writing automation and email marketing software. To offer my marketing management solutions expertise and insights on the latest trends and tools to develop a first-class marketing organisation.I am a holder of a Bachelor of Commerce in Marketing 1st Class Honors (Summa Cum Laude) Degree and also have the accolade of a U.S Government, Fortune 500 Mentee 2011.

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