Marketing: Copywriting for Social Media

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53:41

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01 - Introduction

01 - Effective copywriting is the key to social media success.mp4

01:27

02 - Prepare to Write

01 - Creating a buyer persona for social media.mp4

04:00

02 - Establishing your brand's voice.mp4

03:21

03 - Review copywriting tips.mp4

02:35

04 - Understand copywriting formulas.mp4

03:03

03 - Writing Copy for Social Media

01 - Write copy for Facebook.mp4

03:41

02 - Write copy for Twitter.mp4

04:19

03 - Write copy for Instagram.mp4

03:49

04 - Write copy for LinkedIn.mp4

04:27

04 - Tools to Help You Create

01 - Readability apps for social media posts.mp4

02:50

02 - Spelling and grammar tools.mp4

02:34

03 - Use headline analyzers for social media posts.mp4

03:28

04 - Use thesaurus and dictionary apps for social media copy.mp4

02:38

05 - Review and Refine Copy for Social Media

01 - AB testing social media copy.mp4

03:28

02 - Leverage audience feedback in posts.mp4

03:20

03 - Review analytics for social media post performance.mp4

03:30

06 - Conclusion

01 - Continue refining your social media copywriting skills.mp4

01:11

Exercise Files

Ex_Files_Marketing_Copywriting_for_Social_Media.zip

Description

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for various social platforms—like LinkedIn, Twitter, and the platforms from Meta: Facebook and Instagram. Plus, Michaela introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.

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Copywriting

Social Media Management

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.