Marketing Cloud Account Engagement (Pardot)

Focused View

Carol Springer

1:45:06

105 View

1 - Introduction

1 - Introduction to course.mp4

00:55

2 - Who is this course for.mp4

01:09

3 - Course overview.mp4

00:34

4 - Why am I qualified.mp4

01:04

2 - Course Goals

5 - Big picture introduction.mp4

00:37

6 - What is marketing automation.mp4

01:57

7 - Whats the big deal with Salesforce.mp4

01:46

8 - Goals for this course.mp4

01:17

3 - Terms and Foundation

9 - Introduction Terms and foundation.mp4

00:27

10 - Gabriel-Sales-MCAE-Glossary.pdf

10 - Glossary.mp4

01:20

11 - Cookie tracking.mp4

02:20

12 - Campaigns.mp4

03:27

13 - Marketing basics.mp4

01:19

4 - Tour

14 - Introduction Tour.mp4

01:24

15 - Classic vs Lightning.mp4

01:05

16 - Navigation and terms.mp4

02:21

17 - Gabriel-Sales-MCAE-Search-Guide.pdf

17 - Where to find help.mp4

02:41

5 - Diving In Prospects

18 - Prospects overview.mp4

01:51

19 - Prospect details.mp4

02:30

20 - Prospect audits.mp4

01:16

6 - Capturing Leads From Your Website Forms

21 - Forms vs Form Handlers.mp4

02:54

22 - Form introduction and naming.mp4

01:58

23 - Fields.mp4

02:31

24 - Look and feel.mp4

01:29

25 - Completion actions.mp4

01:50

26 - Form Handler.mp4

01:45

27 - Magic of completion actions.mp4

01:03

7 - Landing Pages

28 - Introduction Landing pages.mp4

02:26

29 - Naming.mp4

01:26

30 - Form.mp4

01:27

31 - Content layout.mp4

01:16

32 - Content and saving.mp4

01:34

8 - Email Template

33 - Marketing checkin.mp4

01:13

34 - Email overview.mp4

01:00

35 - Start the template.mp4

03:59

36 - Editing the template.mp4

03:01

37 - Gabriel-Sales-MCAE-Email-Checklist.pdf

37 - More on templates and publishing.mp4

02:42

38 - Sending options within the template.mp4

03:16

9 - Lists and Sending

39 - Lists Part 1.mp4

03:57

40 - Lists Part 2.mp4

04:55

41 - Sending emails.mp4

01:21

42 - List emails.mp4

03:36

43 - Engagement Studio Part 1.mp4

02:43

44 - Engagement Studio Part 2.mp4

03:44

45 - Sending emails through completion actions.mp4

01:02

10 - Automations

46 - Introduction to automations.mp4

01:20

47 - Automation rules.mp4

04:44

11 - Admin Support and Resources

48 - Admin and support.mp4

01:28

49 - Pardot reporting.mp4

02:33

50 - Salesforce reports.mp4

02:13

51 - YouTube search tips and additional resources.mp4

01:43

52 - Gabriel-Sales-MCAE-Email-Checklist.pdf

52 - Gabriel-Sales-MCAE-Glossary.pdf

52 - Gabriel-Sales-MCAE-Search-Guide.pdf

52 - Lets stay connected Links.txt

52 - Recap and how to learn more.mp4

01:37

Description

Comprehensive introductory course for Pardot and marketing automation basics

What You'll Learn?

You will understand the power of Pardot and the variety of features it offers
You will understand how Pardot fits into the Salesforce universe
You will learn how to capture web visitors into known leads
You will learn how companies deliver customized emails by the masses
You will be able to create target lists based on Salesforce data fields
You will be able to set scoring to prioritize prospects
You will be able to run a marketing program that is automated to you can continually educate your new or dormant leads
You will be able to run dynamic nurture programs that automatically start and stop prospects based on the actions they take

Who is this for?

A newer user of Pardot who is either responsible for the success of the tool or is in a support role running elements like email campaigns and other relationship aspects of potential customers

A Marketing professional who is evaluating whether Pardot is a fit for their organization. This will help them understand both the power of the tool and the skills required to maintain Pardot

An individual interested in or responsible for tracking ROI of marketing investments

A Marketing or Sales person interested in the prioritization of prospects while wanting to increase organizational productivity and the connectivity to prospects

A professional looking for skills that allow remote work or freelance options

What You Need to Know?

Pardot access is required to work on the tasks assigned.

No Marketing Automation experience is required.

No Marketing experience is required.

An interest in enhancing your marketing skills

More details

Description
Are you ready to be empowered and excited about learning this new tool that not only is going to make your job easier but also will increase your value as a marketing employee? Would you like to consider a possible career as a freelancer or consultant on the system? According to the IDC (International Data Corporation), there will be 9.3 million new Salesforce jobs by 2026. A prior study evaluating job postings between 2013 and 2018 showed that nearly half a million job postings required at least one Salesforce skill.
This is an introductory course for the Salesforce Marketing Cloud Account Engagement marketing automation software, also known as Pardot. In this course you will learn how to build out a marketing nurture program, attribute leads to sales teams, and use the tools to automatically capture your website visitors and their data to determine the highest quality leads for your company. This course will also teach you to manage programs to nurture and keep both leads and returning customers engaged with your business.
If you are looking to build your skills in marketing automation or Salesforce, there couldnâ€™t be a better time than now or a better course than this!
Who this course is for:
A newer user of Pardot who is either responsible for the success of the tool or is in a support role running elements like email campaigns and other relationship aspects of potential customers
A Marketing professional who is evaluating whether Pardot is a fit for their organization. This will help them understand both the power of the tool and the skills required to maintain Pardot
An individual interested in or responsible for tracking ROI of marketing investments
A Marketing or Sales person interested in the prioritization of prospects while wanting to increase organizational productivity and the connectivity to prospects
A professional looking for skills that allow remote work or freelance options

User Reviews

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I am a Senior Pardot Consultant and Certified Salesforce Admin with expertise in B2B sales and sales operations. I have been a sales leader for over 20 years and working in Pardot since 2011. My expertise includes: Pardot and Salesforce Set up and day to day Management; Sales Consulting, Sales Management, Marketing Operations, Lead Generation, Data Management, and Lead Nurturing.Clients say I am easy to work with, very organized and detailed in my work. I have consulted with over 200 companies internationally from Silicon Valley to India to Mexico City and passing my expertise to you through my course. Enjoy!

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