Marketing Automation: How to Build a Successful Campaign

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Jeffrey Staats and Madecraft

43:06

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01 - Introduction

01 - Intro to marketing automation.mp4

01:32

02 - 1. Automation Mindset

01 - Understanding the benefits.mp4

02:32

02 - Achieving buy-in.mp4

02:22

03 - 2. Automation Terminology

01 - Inbound vs outbound.mp4

02:44

02 - Defining a MQL.mp4

02:13

03 - Defining a SQL.mp4

01:42

04 - Creating a customer journey.mp4

02:13

04 - 3. Automation Uses

01 - Lead generation.mp4

02:14

02 - Sales enablement.mp4

01:46

03 - List management.mp4

02:17

04 - Nurture marketing.mp4

02:25

05 - Customer retention.mp4

02:04

05 - 4. Automation Setup

01 - Setting goals.mp4

01:49

02 - Identifying your target audience.mp4

02:24

03 - Developing your marketing strategy.mp4

02:45

04 - Building a workflow.mp4

02:32

05 - Testing your campaign.mp4

02:06

06 - 5. Implementation and Optimization

01 - Measurement and reporting.mp4

02:19

02 - Campaign optimization.mp4

02:12

07 - Conclusion

01 - Build your campaign.mp4

00:55

Description

As a marketing professional, you need to create a successful marketing automation program in your company. This enables you to bring in more leads, spend less time on admin work, and increase ROI. It’s difficult to grow a program without a solid automation foundation. In this course, marketing automation expert Jeff Staats shows you how to develop and implement highly successful marketing automation campaigns. Jeff starts by outlining the necessary steps needed within the marketing function to ensure long-term success. He then walks you through the uses of marketing automation and the proper setup needed to create your program. Finally, Jeff shares the execution and measurement tactics needed to ensure positive results. After this course, you'll be familiar with a collection of automations to drive more ROI in your team.

This course was created by Madecraft. We are pleased to host this training in our library.

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Automation

Marketing Strategy

Digital Marketing

Content Marketing

Jeffrey Staats and Madecraft

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.