Marketing Analytics: Presenting Digital Marketing Data

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Samantha Barnes

59:56

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01 Introduction

001 The power of presenting digital marketing data.mp4

01:33

02 Think of People before Content

001 Generate interest and action with analytics presentations.mp4

04:24

002 Whom are you connecting with in your presentation .mp4

02:29

003 Audience and presenter assumptions.mp4

03:25

004 Level of audience involvement and collaboration.mp4

03:11

03 Designing the Data Journey

001 The strategy of narrative format Discovery and explanation.mp4

04:06

002 The strategy of narrative format Request and call to action.mp4

03:10

003 Presentation flow in marketing reports.mp4

02:58

004 Enhancing the data story.mp4

03:17

04 Displaying Data Types

001 Metrics and measurements to include in slides.mp4

03:39

002 Visualizing with charts in presentations.mp4

03:19

003 Callouts and highlights.mp4

02:48

004 Takeaways comparisons and action items.mp4

03:25

05 Visualizing the Purpose

001 Consistency and credibility in marketing presentations.mp4

04:17

002 Data visualization in marketing presentations.mp4

03:16

003 Text content and messaging in marketing presentations.mp4

04:19

004 Simplifying content in marketing presentations.mp4

03:20

06 Creative Ways to Build Presentations

001 Unique data presentation tools.mp4

03:00

Description

Possessing an expertise in any area of knowledge is, of course, a great thing to have. However, expertise in a vacuum doesn’t do much good. A thoroughly researched, meticulously prepared presentation is just a waste of hard work if you can’t communicate your points with your clients or audience. Especially in a field like data analysis, it is vital not just to present the numbers, but to communicate what those numbers mean and what they mean going forward. In this course, Samantha Barnes shows you how to create informative and persuasive data presentations. She covers key points of presentations, starting with the importance of considering your audience before anything else, crafting a narrative with your data, best practices for data visualizations, and a number of unique data presentation tools. After this course, you will have important tools that you can utilize throughout your career.

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Marketing Analytics

Samantha Barnes

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.