Marketing Analytics: Decoding the Conversion Funnel for Revenue Growth

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01 - Introduction

01 - Assess your funnel to increase conversions and grow revenue.mp4

00:57

02 - 1. Dispel Conversion Funnel Myths

01 - Explore conversion funnel fundamentals.mp4

06:43

02 - Unravel conversion funnel myths.mp4

02:16

03 - Reshape and reimagine the future of conversion funnels.mp4

03:49

03 - 2. Identify the Leaks in Your Conversion Funnel

01 - Pinpoint leaks in the conversion funnel with GA4 analytics.mp4

04:24

02 - Access GA4.mp4

02:57

03 - Delve into marketing analytics data.mp4

01:39

04 - Scan for success.mp4

03:16

05 - Identify where to start optimizing your funnel.mp4

07:24

04 - 3. Assess the Biggest Conversion Funnel Leaks

01 - Visualize the funnel.mp4

03:57

02 - AIDA model Attention.mp4

02:04

03 - AIDA model Interest.mp4

02:01

04 - AIDA model Desire.mp4

02:57

05 - AIDA model Action.mp4

07:50

05 - 4. Generate Ideas to Fix Your Funnel

01 - Get ideas to fix your funnel.mp4

07:11

02 - Patch the holes in your funnel.mp4

03:29

03 - Develop a smart hypothesis.mp4

06:02

06 - 5. Set Your Funnel Success Metrics

01 - Define outcomes.mp4

02:15

02 - Vanity metrics.mp4

03:57

03 - Finalize the hypothesis formula.mp4

06:34

07 - 6. Final Exercise

01 - Final exercise Apply the 5-line hypothesis formula.mp4

03:50

08 - Conclusion

01 - Conclusion.mp4

02:09

Description

This course equips you with an essential toolkit to find and fix the leaks in your sales funnel. You’ll get actionable, easy-to-use strategies that will help you improve your conversion rate, capture more leads, and directly boost revenue. Gain practical, insider techniques from instructor Deborah O’Malley, an expert optimizer, on how to perform funnel analysis, identify weak points in the funnel, and implement targeted solutions to grow your business. By the end of this course, you’ll be equipped with both the strategic understanding and the tactical competencies required to optimize customer journeys as well as take advantage of previously missed monetization opportunities. Now is the time to future-proof your conversion workflow for amplified growth. Are you ready to crack the conversion optimization code with this complete funnel mapping playbook?

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Marketing Strategy

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.