Marketing Analytics Beyond Advertising How Right-Brained Marketers Can Master the Numbers

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4:45:44

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01 - Marketing Analytics Beyond Advertising Introduction .mp4

04:01

02 - Learning objectives .mp4

01:00

03 - 1.1 Why are analytics so important .mp4

09:21

04 - 1.2 How do you overcome math phobia .mp4

12:10

05 - 1.3 How do you tell a story with numbers .mp4

03:55

06 - 1.4 How do you reason with numbers .mp4

05:45

07 - Lesson 1 Exercise Project Progress .mp4

08:01

08 - Learning objectives .mp4

00:56

09 - 2.1 What are Key Performance Indicators (KPIs) .mp4

08:27

10 - 2.2 What are key types of Marketing Analytics .mp4

14:11

11 - 2.3 How do tracking codes work .mp4

06:03

12 - Lesson 2 Exercise Project Progress .mp4

05:11

13 - Learning objectives .mp4

00:51

14 - 3.1 How do activity metrics work .mp4

13:26

15 - 3.2 How do I measure content .mp4

05:20

16 - 3.3 How do I track the customer journey .mp4

10:18

17 - Lesson 3 Exercise Project Progress .mp4

04:35

18 - Learning objectives .mp4

01:04

19 - 4.1 What questions must I ask about audiences .mp4

16:15

20 - 4.2 How do I collect audience information .mp4

17:50

21 - 4.3 What can I do with audience metrics .mp4

08:12

22 - Lesson 4 Exercise Project Progress .mp4

05:35

23 - Learning objectives .mp4

01:13

24 - 5.1 How do I measure sales .mp4

13:00

25 - 5.2 What is attribution .mp4

12:34

26 - 5.3 How do I prove Return on Investment (ROI) .mp4

08:29

27 - Lesson 5 Exercise Project Progress .mp4

04:05

28 - Learning objectives .mp4

01:06

29 - 6.1 What process do we follow to make progress .mp4

14:09

30 - 6.2 How does A B testing work .mp4

09:49

31 - 6.3 How does conversion rate optimization work .mp4

10:49

32 - 6.4 How do I score leads .mp4

07:46

33 - Lesson 6 Exercise Project Progress .mp4

07:00

34 - Learning objectives .mp4

00:25

35 - 7.1 Whats coming next in marketing analytics .mp4

17:29

36 - 7.2 Whats next for you in marketing analytics .mp4

14:12

37 - Marketing Analytics Beyond Advertising Summary .mp4

01:11

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