Market Research | Complete Marketing Research Course 2022

Focused View

Dekker Fraser, MBA,Jyra Galosmo

12:00:29

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1 - Introduction to Market Research

1 - Introduction to Market Research.mp4

00:40

2 - 3 Types of Market Research.mp4

05:39

3 - 3 Types of Data.mp4

06:22

4 - Two Pointers for Market Research.mp4

02:22

2 - Exploratory Market Research

5 - Exploratory Research.mp4

11:54

6 - Example Arthritis Supplement Branding Based on Exploratory Interviews.mp4

04:19

7 - Interviewing Potential Buyers B2B.mp4

07:51

8 - Writing Case Studies.mp4

05:21

9 - Case Study Interview Questions.html

3 - Competitor Analysis

10 - 1Page Competitor Analysis Template.mp4

12:44

10 - 1-Page-Competitive-Analysis-Template.docx

11 - 1-Page-Competitive-Analysis-Template.docx

11 - Competitive Analysis 1.mp4

05:41

12 - Competitive Analysis 2.mp4

04:50

13 - Spying on Competitors Ads LinkedIn.html

14 - Spying on Competitors Ads Facebook.html

15 - PART 1 Competitive Analysis.mp4

01:44

16 - PART 2 Competitive Analysis.mp4

02:50

17 - PART 3 Competitive Analysis Customer Captivity.mp4

02:55

18 - PART 4 Competitive Analysis Marketing Strategy & Tactics.mp4

02:55

4 - Descriptive Market Research

19 - Descriptive Market Research 1.mp4

06:22

20 - Descriptive Market Research 2.mp4

06:07

21 - EvidenceBased Website Copywriting.mp4

05:52

22 - Collecting B2B Survey Responses.mp4

06:35

23 - B2B-Research-Spreadsheet.xlsx

23 - Surveying B2B Buyers Quantitative Research.mp4

10:56

24 - Diagnosing Problems 1.mp4

07:00

25 - Diagnosing Problems 2.mp4

11:40

26 - Advanced Considerations in B2B Funnels.mp4

07:54

27 - Calculating Sales Velocity.mp4

10:51

28 - Viral KPIs in LinkedIn.mp4

03:32

29 - Using LinkedIn Ads for Research.mp4

02:43

5 - Causal Market Research

30 - Introduction to Casual Market Research.mp4

00:08

31 - 3 Things Worth Testing with Direct Response.mp4

16:08

32 - AB Testing in Facebook.html

33 - Where to Use LinkedIn for Research.mp4

01:39

6 - Sizing Markets & Sizing Demand

34 - Introduction to Sizing Markets & Sizing Demands.mp4

00:26

35 - Investor Marketing.mp4

09:27

36 - Introduction to Market Sizing.mp4

07:13

37 - Sizing Markets with Investor Relations.mp4

06:14

38 - Sizing Markets with Social Media Advertising.mp4

11:52

39 - Estimating Demand with ProfitGuru.mp4

04:17

40 - Estimating Demand with Google Keyword Planner.mp4

05:06

41 - Be Careful with Using Views Reviews and Subscribers.mp4

07:13

42 - Sizing Book Demand with KDSPY.mp4

05:04

43 - Sizing Podcast Markets.mp4

04:36

44 - Sizing Markets with Panel Data.mp4

05:42

45 - Absolute s Matter more than Relative s.mp4

07:18

46 - The Uniqueness Trap.mp4

09:03

7 - Research on How Brands Grow Market Research

47 - Introduction to Research on How Brands Grow.mp4

00:17

48 - How Brands Grow Part 1.mp4

06:34

49 - 7 Rules for Brand Growth.mp4

05:00

50 - Notes from Byron Sharp.mp4

14:50

51 - Marketing Laws.mp4

03:09

8 - Customer Decision Journey Market Research

52 - Intro to Customer Decision Journey Research.mp4

00:12

53 - Customer Decision Journey Part 1.mp4

01:51

54 - Customer Decision Journey Part 2.mp4

03:36

55 - Customer Decision Journey Part 3.mp4

02:16

9 - Conversion Rate Optimization

56 - Intro to Conversion Rate Optimization.mp4

00:17

57 - Strategic Thinking for Conversion Rate Optimization.mp4

06:10

58 - Assignment Audience Insights.mp4

02:02

59 - Onsite Surveys.mp4

01:26

60 - Survey Example.mp4

01:49

61 - Conversion Rate Optimization Mistake.mp4

08:27

62 - Easiest Way to Boost Conversion Rates.mp4

06:10

63 - Dramatic CTA Changes.mp4

04:03

64 - Levels of Testing.mp4

04:34

65 - Offer Testing.mp4

05:35

66 - Time To Convert.mp4

03:01

67 - 30 Day Drip with Webinar.mp4

02:44

68 - Assignment Webinar.html

69 - 6 Principles.mp4

08:00

70 - Analytics Mistakes.mp4

11:29

71 - Ungated Videos.mp4

06:02

72 - Provide Options.mp4

05:04

73 - Provide Options through Retargeting.mp4

03:03

74 - Address Objections.mp4

08:23

75 - Dont Gate Your Content.mp4

06:59

76 - Testing Creative Strategies.mp4

07:47

77 - AB Testing Pages.mp4

03:15

78 - AB Testing Pages 2.mp4

02:37

79 - AB vs ABN vs Multivariate Testing.html

80 - General Rule of Thumb.mp4

02:15

81 - CRO Software.mp4

10:20

82 - Optimizing Based on Stages of Awareness.mp4

06:34

83 - Funnel Content Testing.mp4

04:52

84 - Funnel Example.mp4

05:07

85 - Pricing Page Testing.mp4

06:50

86 - Audio Testing.mp4

01:40

87 - PQLs.mp4

05:40

88 - Social Sign On.mp4

01:49

89 - Live Chat CRO.mp4

04:32

90 - Cancellation.mp4

01:39

91 - Interactive Content.mp4

03:03

10 - Marketing Psychology

92 - Intro to Marketing Psychology.mp4

00:07

93 - Why obsolete frameworks like the 4Ps and MyersBriggs stick around.mp4

02:54

94 - How to change peoples minds using Jonah Bergers psychology framework.mp4

09:41

95 - How to change peoples minds psychology example.mp4

03:36

96 - Incrementalism.mp4

06:15

97 - Reciprocity.mp4

04:09

98 - Scarcity.mp4

02:29

99 - Visibility.mp4

02:41

100 - Toilet Paper Psychology.mp4

01:49

101 - Familiarity Likeability & Influence.mp4

03:30

102 - Product Marketing Pricing Psychology.html

103 - Virality.mp4

02:31

104 - Persuasion & Influence.mp4

04:56

105 - Habit Formation.mp4

15:19

11 - Finding Buyers & Partners Market Research

106 - Intro to Finding Buyers & Partners.mp4

00:21

107 - Sales Navigator.mp4

05:44

108 - Sales Navigator WalkThrough.mp4

09:17

109 - Influencer Marketing.mp4

06:32

110 - Your list and why personas arent adequate.mp4

01:50

111 - Pointless personas.html

112 - The best approach.mp4

03:11

113 - Finding or buying a list.mp4

04:03

114 - Rent a list.mp4

03:10

115 - Build a list from scratch continued.mp4

02:29

116 - Your List Conclusion.mp4

00:58

117 - Compile or build a list.mp4

03:31

12 - Data & Media

118 - Intro to Data & Media.mp4

00:09

119 - Data Driven Cold Email Insights.html

120 - Measuring Success.mp4

08:05

121 - Frequency Ad Recall & Purchase Intent.mp4

07:00

122 - Brand Marketing Measurements & Mistakes.mp4

04:13

123 - A Million Impressions Campaign Example.mp4

06:36

124 - LinkedIn Advertising Benchmarks.html

125 - Website Data Insights.mp4

03:59

13 - Service Market Research

126 - Intro to Service Marketing.mp4

00:11

127 - Specialists Dominate 1.mp4

06:06

128 - Specialists Dominate 2.mp4

12:59

129 - Research 1.mp4

07:38

130 - Research 2.mp4

06:52

131 - Assignment Research.html

14 - Product Market Analytics

132 - Intro to Product Marketing Analytics.mp4

00:09

133 - Measuring Success.mp4

05:53

134 - Digital Marketing Analytics Part 1.mp4

05:50

135 - Digital Marketing Analytics Part 2.mp4

07:03

136 - Customer Analytics Part 1.mp4

08:35

137 - Customer Analytics Part 2.mp4

07:30

138 - Value Propositions & Demand Generation Part 1.mp4

11:09

139 - Value Propositions & Demand Generation Part 2.mp4

05:42

140 - Product Analytics.mp4

06:07

141 - Broad Market Analytics Part 1.mp4

10:07

142 - Broad Market Analytics Part 2.mp4

06:27

143 - Pricing & Profit Part 1.mp4

06:08

144 - Pricing & Profit Part 2.mp4

03:23

145 - Advertising & Media Part 1.mp4

08:07

146 - Advertising & Media Part 2.mp4

03:20

Description

Competitor Analysis, Market Research Analysis, Marketing Analytics, Consumer Analytics, Conversion Rate Optimization

What You'll Learn?

Market Research
Market Sizing
Competitive Research
Market Analysis
Marketing
Research Methods
Testing
Conversion Rate Optimization
Surveying
Data Analysis / Analytics
Quantitative & Qualitative Research
Case Study Interviews
Evidence Based Marketing

Who is this for?

Marketers

Entrepreneurs

Product Managers

Founders

Marketing Managers

Marketing Consultants

Marketing Agencies

What You Need to Know?

Some experience in marketing

More details

Description
Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products--both as a marketing consultant and as marketing manager at various levels up to Vice President.

Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.

Major Market Research Sections:
Introduction to the 3 types of market research & the 3 types of data
Exploratory research, including interviews, focus groups, and case studies
Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
How to size markets &Â demand using various tools and approaches
Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
The customer decision journey
Conversion rate optimization (CRO)
Marketing psychology research
How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
Data and media analysis
Service market research
Product marketing analytics

Key MarketÂ Research Topics:
MarketÂ Research & Marketing Research
Market Research Analysis & MarketÂ Research Analyst Training
Competitor Analysis
Marketing Analytics & Marketing Analysis
Research Methods
Qualitative Research &Â QuantitativeÂ Research
Consumer Analytics
Web Analytics & Conversion Rate Optimization (CRO)
Who this course is for:
Marketers
Entrepreneurs
Product Managers
Founders
Marketing Managers
Marketing Consultants
Marketing Agencies

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Market Research

Dekker Fraser, MBA

Instructor's Courses

Management Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for a Google accelerator startup• Senior Product Marketing Manager for a Series-A startup• Product Marketing Manager for a Google-backed Series-D startup• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantEducation• MBA in Marketing from Northwestern University - Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master's and bachelor's business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary's University Academic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charity

Jyra Galosmo

Instructor's Courses

Hello, my name is Jyra Galosmo! I am a co-instructor of Dekker Fraser. My goal is to help you easily achieve your goals and objectives, whether that means enhancing your existing skill set, gain productivity at workplace, differentiate yourself, learning the new technological skills that are required to improve your career. I am an experienced Virtual Assistant with a demonstrated history of working in the information technology and services industry. Skilled in Microsoft Word, Administration, Microsoft PowerPoint, Microsoft Outlook, and Administrative Assistance. Strong administrative professional with a 2014 focused in matric from Saint Michael's College of Laguna.

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