Market Research: B2B

Focused View

Sarah Weise

47:14

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1. Introduction

001. How to conduct B2B market research.mp4

01:23

2. Best Practices for B2B Market Research

002. Mindset of a B2B marketer.mp4

04:26

003. B2B buyer personas for market research.mp4

04:08

004. Journey mapping in B2B market research.mp4

03:09

3. Critical Planning for Successful B2B Market Research

005. Planning your market research project.mp4

02:24

006. Defining your research goals.mp4

03:36

007. Internal stakeholder interviews.mp4

02:11

008. Selecting the best methodologies for B2B market research.mp4

03:26

009. Agenda for team kickoff meeting.mp4

03:02

010. Asking the right research questions in B2B market research.mp4

05:16

4. Applying Effective B2B Research Methodologies

011. Landscape analysis for B2B market sizing.mp4

02:12

012. In-depth interviews (IDIs) for B2B market research.mp4

02:43

013. Surveys Traditional and video options.mp4

03:27

014. Recruiting a B2B audience and budgeting for market research.mp4

04:54

5. Conclusion

015. Implementing your B2B market research plan.mp4

00:57

Description

Business-to-business (B2B) marketing is fundamentally different from B2C marketing. Market research methodologies vary when you’re evaluating a longer buying cycle, niche audiences, complex decision trees, and multiple decision-makers. In this course, market research expert and best-selling author Sarah Weise shows you how to plan and execute successful B2B marketing and sales based on strategic market research.

Learn best practices for qualitative and quantitative B2B market research planning and the key phases of the B2B consumer experience. Explore B2B buyer personas, journey mapping, surveys, stakeholder interviews, budgeting strategies, and more. Find out how to apply market research methods that deliver in-depth, data-driven audience insights and business results on all kinds of B2B projects.

By the end of this course, you’ll have the tools you need to plan and execute your own B2B market research project.

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Sarah Weise

Instructor's Courses

I'm a market researcher, bestselling author, and keynote speaker. I help organizations make their products and marketing resonate through rapid customer research! MARKET RESEARCH I run an award-winning marketing research studio, Bixa (www.bixaresearch.com). We offer brands the quantitative and qualitative edge they need to get clear movement forward. We find the audience insights you need to capture attention, deepen connection, build trust, influence your audience, and transform your business. Over the course of my career, I have uncovered audience insights and crafted customer-centered experiences for over 100 brands including Google, IBM, Capital One, PBS, Veterans Administration, Real Warriors and more. I help brands deliver products that are captivating, magical, and radically intuitive. MY BOOK InstaBrain: The New Rules for Marketing to Generation Z is a #1 Amazon Bestseller. Visit www.sarahweise.com to get the first chapter free! LINKEDIN LEARNING AUTHOR Feel free to take any of my courses on LinkedIn Learning (formerly Lynda.com). I teach courses in Market Research Foundations, Storytelling, and Generational Design.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.