Make Things Make Money: The Business of Illustration and Lettering

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DINA RODRIGUEZ

4:42:04

4 View

300685-01 - Class Introduction.mp4

15:10

300685-02 - Moving Beyond Trials and Tribulations.mp4

06:40

300685-03 - Hone Your Craft.mp4

05:40

300685-04 - From Practicing to Posting.mp4

06:34

300685-05 - Post Your Work To Get Noticed.mp4

14:54

300685-06 - Q&A.mp4

13:36

300685-07 - Choose a Niche.mp4

12:26

300685-08 - Choosing Your Demographic.mp4

16:00

300685-09 - 3 Rules of Web Design for Artists.mp4

09:59

300685-10 - Build Your Site to Attract Clients About Me Page.mp4

09:18

300685-11 - Build Your Site to Attract Clients Portfolio Page.mp4

05:56

300685-12 - Build Your Site to Attract Clients Contact Page.mp4

06:06

300685-13 - Build Your Site to Attract Clients Blog Page.mp4

07:37

300685-14 - Build Your Site to Attract Clients Home Page.mp4

11:42

300685-15 - Process That Gets You Hired Client Questionnaire.mp4

06:49

300685-16 - Process That Gets You Hired Discovery Meeting and Emails.mp4

05:06

300685-17 - Process That Gets You Hired Quote, Proposal and Plan.mp4

06:45

300685-18 - Production Process Case Studies.mp4

05:09

300685-19 - Production Process Art Direction.mp4

03:08

300685-20 - Production Process Create and Revise.mp4

06:17

300685-21 - Production Process Presentation.mp4

06:31

300685-22 - Value Based Pricing.mp4

14:26

300685-23 - Up-Selling and Packages.mp4

18:37

300685-24 - Level Up Your Income.mp4

08:13

300685-25 - Making Digital Products.mp4

04:07

300685-26 - Making Tangible Products.mp4

14:52

300685-27 - How to License.mp4

15:16

300685-28 - Licensing Q&A.mp4

14:42

300685-29 - Planning For the Future To Increase Revenue.mp4

10:28

Description

Make a Profit with Your Passion

Do you have a passion for drawing and dream of turning it into your next full-time gig? Hand lettering artist and commercial illustrator Dina Rodriguez will show you how to create a career doing what you love. Dina shares lessons learned from her path to becoming a successful freelance artist–so you can grow your business without wasting your time or resources trying to get there.

In this class, Dina covers:

Honing your craft through passion projects and social media
How to attract clients through your online presence
Three ways to make money for your business: Commercial Work , Commissions, and Products
Creating a process that will get you the job every time
How to charge what you're worth

She’ll provide detailed strategies, new ways to repurpose your work, and talk about planning for the future. After this class, you’ll know how to create a successful career and skip all that nasty trial-and-error.

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Graphic Design

DINA RODRIGUEZ

Instructor's Courses

Dina Rodriguez is a freelance hand lettering artist and collage professor at Pacific Northwest College of Arts in Portland, OR. She spends her days running her art studio Letter Shoppe combining handcrafted typography and illustrations that tell meaningful stories for clients like American Greetings, Wacom, and Millo. 2017 is the year of art education for Dina where she has focused her time on teaching other creatives how to explore their passion and make money doing it. She travels the country teaching the power of lettering in workshops and gives talks on how artists can make a profit from their passion. You can also find her working on her newest pet project Lettering Adventures, a work book series that teaches one new style of hand lettering every month on Patreon.