MailChimp Email Marketing Masterclass for eCommerce

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VendLab Ecommerce School

2:02:04

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1. Introduction

1. Introduction to the course.mp4

03:03

2. Why Email Marketing.mp4

04:06

3. Setup your MailChimp account.html

4. Benefits of email marketing.html

2. Email Deliverability

1.1 Email Deliverability.pdf

1.2 Improving email deliverability.html

1. Email Deliverability.mp4

05:38

2.1 Deliverability best practices.pdf

2. Email Delivery Best Practices.mp4

03:53

3.1 Mailchimp Domain authentication.pdf

3.2 Set up Email domain authentication on MailChimp.html

3. MailChimp Email Domain Authentication.mp4

03:25

4. Setting up your domain.html

5. Email Deliverability quiz.html

3. Integrating Mailchimp with your website

1.1 MailChimp Wordpress integration.html

1. MailChimp WordPress integration.mp4

02:01

2.1 Integrating Shopify with mailchimp.html

2. MailChimp Shopify integration.mp4

04:49

3. Integrating MailChimp with your eCommerce platform.html

4. Building & organising your email list

1.1 Building your mailing list.pdf

1. Collecting Emails.mp4

08:47

2.1 Getting started with audiences in MailChimp.html

2.2 MailChimp Audience Help.html

2.3 MailChimp Audiences.pdf

2. Audiences in Mailchimp.mp4

04:42

3.1 MailChimp Audience Dashboard help.html

3. Audience Dashboard and Settings.mp4

03:12

4.1 MailChimp Inbox help.html

4. Audience Inbox.mp4

02:10

5.1 Advanced form customisation.html

5.2 MailChimp embedded forms.pdf

5.3 MailChimp Sign up forms.pdf

5.4 MailChimp Sign-up Form options.html

5. MailChimp embedded forms.mp4

04:12

6.1 Add a pop-up form to your website.html

6.2 Creating a pop up form.html

6.3 MailChimp Pop Up Forms.pdf

6. Pop up forms.mp4

06:57

7.1 Create a landing page.html

7. Landing Pages.mp4

04:56

8.1 Getting start with tags on MailChimp.html

8.2 Mailchimp groups help.html

8.3 Mailchimp Segment help.html

8. Organising your Mailchimp Audience with Segments, Tags & Groups.mp4

05:57

9. Building your audience.html

5. Email Journeys

1.1 MailChimp Automations.html

1. Introduction to Email Journeys (a.k.a. Automations).mp4

05:28

2.1 Create a reengagement email.html

2.2 Create an abandoned cart email.html

2.3 Create an automated birthday email.html

2.4 Creating a Welcome Series in MailChimp.html

2.5 Email Automations.pdf

2. Creating MailChimp Email Journeys.mp4

05:15

3. Create your email journeys.html

6. Creating Email Campaigns

1.1 Email Campaign Best Practices.pdf

1. Email Campaign Best Practices.mp4

07:08

2.1 Writing Compelling emails.pdf

2. Email Copy Best Practice.mp4

06:09

3.1 Email Design.pdf

3. Email Design Best Practice.mp4

04:31

4.1 Getting started with MailChimp campaigns.html

4. Creating a Campaign in MailChimp.mp4

05:02

5.1 MailChimp Campaign Manager.html

5. MailChimp Campaign manager.mp4

02:21

6. Email best practice quiz.html

7. Launch your first campaign!.html

7. Monitoring Email Marketing Performance

1.1 Email Marketing Metrics.pdf

1. Email Marketing Metrics.mp4

05:16

2.1 Mailchimp Analytics.pdf

2.2 MailChimp email campaign reports.html

2.3 MailChimp Email Dashboard.html

2. Email Dashboard.mp4

02:44

3.1 MailChimp Email Analytics.html

3. Audience Analytics.mp4

01:30

4.1 Mailchimp comparative email reports.html

4.2 MailChimp email Campaign Reports.html

4. Email Reports.mp4

06:21

5.1 Mailchimp Custom Reports.html

5. Custom Reports.mp4

02:31

6. Email metrics test.html

8. Finishing up

1. MailChimp Final test.html

Description

Grow your Website Sales using Mailchimp Automations, Email Design, Audiences, Campaigns on Shopify & WooCommerce

What You'll Learn?

Set up and authenticate your own branded email sending domain
Maximising email deliverability and avoiding Spam folder
Create popular email automations to drive repeat purchases
Email writing and design best practice
Key email metrics and reporting
Email segmenting and tagging
Creating and organising your MailChimp audience
Using third party integrations including Shopify

Who is this for?

This course is suitable people who are new to email marketing and MailChimp, but will also be of interest to existing users who are looking to improve their sales.

This course includes downloadable guides which are a great reference for sellers of all abilities.

What You Need to Know?

No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will, however, require basic computer and internet skills.

A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).

More details

Description
Send email marketing campaigns using MailChimp â€“ the world's leading email marketing platform and a great opportunity for entrepreneurs.
Use MailChimp to promote your business and boost your income. You don't need any prior knowledge of email marketing or technical skills - if you can use a web browser, you are good to go!
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

Maximising email deliverability
Use and authenticate your own domain for email marketing
Implement popular email automation
Email content and design best practice
Reporting and metrics
Third-party integrations including Shopify
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:

Collect emails and build your list
Segment your listing using tags
Create email marketing campaigns using MailChimp
Create emails which drive traffic and convert
Integrate your MailChimp with Shopify
Use analytics to understand your performance
This course distils the instructor's enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
Who this course is for:
This course is suitable people who are new to email marketing and MailChimp, but will also be of interest to existing users who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

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Trevor Ginn is the founder of VendLab, an eCommerce agency specialising in multi-channel eCommerce. Trevor has been trading online for over 10 years and alongside his consulting business runs several eCommerce businesses which trade successfully on Amazon, eBay, Google shopping as well as several other international channels. When not thinking about eCommerce, Trevor loves climbing, mountain biking and reading.

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