Looker Studio for Marketers

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Samantha Barnes

1:16:13

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01 - Introduction

01 - Interactive dashboards with Looker Studio.mp4

00:37

02 - 1. Looker Studio The Basics

01 - The advantages of Looker Studio.mp4

04:10

02 - Orientation and planning with purpose.mp4

03:39

03 - Bringing in data with data connectors and data sources.mp4

02:10

04 - Data sources in action.mp4

03:06

05 - Collaboration and workflow.mp4

03:27

06 - Branding, layout, and themes.mp4

03:39

03 - 2. Build Powerful Charts with Looker Studios Tools

01 - The foundations of adding data elements.mp4

03:33

02 - Visualizing and styling data in tables.mp4

04:03

03 - Visualizing time series and line graphs.mp4

03:15

04 - Analyzing trends and comparisons.mp4

03:35

05 - Enhancing visualizations with style tools.mp4

04:16

06 - Applying more chart types.mp4

03:14

07 - Refining data with filters.mp4

03:01

08 - Going beyond basic tables.mp4

02:59

04 - 3. Apply Interactivity and Advanced Analysis in Looker Studio

01 - Introduction to interactive controls.mp4

04:07

02 - Transforming charts and graphs into controls.mp4

02:45

03 - Basics of custom calculations and fields.mp4

04:00

04 - Looker Studio functions.mp4

04:30

05 - Joining data with data blending.mp4

04:28

05 - 4. Presenting and Sharing Dashboards in Looker Studio

01 - Sharing and publishing reports in Looker Studio.mp4

04:39

02 - Advanced capabilities of Looker Studio.mp4

02:27

06 - Conclusion

01 - Continuing to grow your Looker Studio skills.mp4

00:33

Description

Looker Studio, formerly known as Google Data Studio, gives you the power to transform information into compelling data visualizations that convey meaningful market insights. It also offers easy access to data sets from the entire Google Marketing Platform and social media sites, CRMs, third-party marketing tools, or your own data warehouse. In this course with marketing analytics expert Samantha Barnes, learn how to create your own engaging, interactive dashboards to track marketing and user engagement performance with Looker Studio using Google Analytics and Ads sample data.

Discover how to start a new report from scratch or from a template and then connect it to one or more data sources. Find out how to add different types of charts and graphs to your report as well as filters, styling, and dynamic interaction. Along the way, Samantha also shows you how to maximize the visual impact of your dashboard with themes and other design shortcuts, so you can start sharing your reports with clients and colleagues.

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Marketing Strategy

Digital Marketing

Internet Marketing

Content Marketing

Online Course Marketing

Samantha Barnes

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.