Logo Trend Report 2023–2024

Some call it identity design. I call it helping organizations successfully communicate with the world. Taking the magic that makes them unique and bringing it to life for all to see. I launched this journey in 1983, determined to help businesses thrive with outstanding design. Today, I’m proud to say Gardner Design continues to fulfill this mission, serving organizations of all types and sizes, from Fortune 500 companies to one-person shops. Over the years we have refined the process of transforming objective information into subjective results that speak to the consumer’s heart and evoke tremendous brand loyalty. In 2001, I launched LogoLounge.com, a tool that would quickly become the world’s largest online compendium of logos. Shortly thereafter, the LogoLounge book series was borne. Its 11 volumes to date recognize and analyze the unbelievable contributions of our members, comprised of the best logo designers from across the globe. In 2013, I published Logo Creed, the textbook on logo design to provide guidance to aspiring identity designers and design schools. I also author the Annual Logo Trend Report which pinpoints the relevant trends and evolutionary shifts in the brand design industry. You can catch me in motion as I equip generations of brand stewards and identity designers alike through LinkedIn Learning’s online courses. I’m frequently asked to contribute, author, or comment on branding for publications including Forbes, Fortune, Fast Company, Bloomberg, Communication Arts, HOW Design, and many more. Throughout my career, I’ve had the privilege of traveling the world over, whether speaking, for business, or pleasure. No matter where I go, I find one fact to be consistently true: design matters. It’s the universal language that binds us together and makes ordinary existence transcend.