Logo Design: Visual Effects

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Bill Gardner

1:39:54

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1. Introduction

001. Welcome.mp4

01:03

002. What is LogoLounge.mp4

00:42

003. Visual meaning multipliers.mp4

05:15

2. Transparency Flat

004. Transparency as a way of business.mp4

03:03

005. Layered Exposing complexity.mp4

02:24

006. Clusters Synergy in numbers.mp4

03:25

007. Shifted Offsetting a single idea.mp4

02:19

008. The freedom of clarity.mp4

01:55

3. Transparency Dimensional

009. More than a flat concept.mp4

02:46

010. 3D An illusion of form.mp4

03:20

011. Shapes A transparent wrap.mp4

05:10

012. Crystals Discovering treasure.mp4

02:25

4. Three-Dimensional Shapes

013. Lifting a concept off the screen.mp4

02:01

014. Highlights A tempting mirage.mp4

02:57

015. Shading A thing of substance.mp4

03:06

016. Trompe loeil Fooling the eye.mp4

04:16

5. Treatment

017. Letting surface tell a story.mp4

02:42

018. Pattern Applying personality.mp4

03:02

019. Handmade A touch of humanity.mp4

02:30

020. Texture Tactile messenger.mp4

03:39

021. Picture frames Diverse personality.mp4

05:36

022. Challenge Treatment.mp4

01:19

023. Solution Treatment.mp4

02:14

6. Shadows

024. Absence of light tells a story.mp4

00:38

025. Active Dark stories in motion.mp4

04:07

026. Informative Mysteries in the message.mp4

03:23

027. Reality A true sense of place.mp4

02:10

028. Challenge Shadow.mp4

01:46

029. Solution Shadow.mp4

01:56

7. Illusion

030. Optical illusion Is it or isnt it.mp4

03:38

031. Discovery Making brand advocates.mp4

01:26

032. Spatial puzzles An homage to M. C. Escher.mp4

02:54

033. Multiviews Made you look twice.mp4

01:12

034. Hidden In plain sight.mp4

04:35

035. Motion A dizzying possibility.mp4

02:52

8. Conclusion

036. Next steps.mp4

02:08

Description

Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You'll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn "nice" logos into ones that capture the hearts and imaginations of clients and their customers.

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Logo Design

Bill Gardner

Instructor's Courses

Some call it identity design. I call it helping organizations successfully communicate with the world. Taking the magic that makes them unique and bringing it to life for all to see. I launched this journey in 1983, determined to help businesses thrive with outstanding design. Today, I’m proud to say Gardner Design continues to fulfill this mission, serving organizations of all types and sizes, from Fortune 500 companies to one-person shops. Over the years we have refined the process of transforming objective information into subjective results that speak to the consumer’s heart and evoke tremendous brand loyalty. In 2001, I launched LogoLounge.com, a tool that would quickly become the world’s largest online compendium of logos. Shortly thereafter, the LogoLounge book series was borne. Its 11 volumes to date recognize and analyze the unbelievable contributions of our members, comprised of the best logo designers from across the globe. In 2013, I published Logo Creed, the textbook on logo design to provide guidance to aspiring identity designers and design schools. I also author the Annual Logo Trend Report which pinpoints the relevant trends and evolutionary shifts in the brand design industry. You can catch me in motion as I equip generations of brand stewards and identity designers alike through LinkedIn Learning’s online courses. I’m frequently asked to contribute, author, or comment on branding for publications including Forbes, Fortune, Fast Company, Bloomberg, Communication Arts, HOW Design, and many more. Throughout my career, I’ve had the privilege of traveling the world over, whether speaking, for business, or pleasure. No matter where I go, I find one fact to be consistently true: design matters. It’s the universal language that binds us together and makes ordinary existence transcend.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.