Logo Design: Symbolism in Nature

Focused View

Bill Gardner

1:43:15

105 View

1. Introduction

001. Welcome.mp4

01:03

002. What is LogoLounge.mp4

00:42

003. The mark of sustainable branding.mp4

04:18

2. Nature and Symbolism

004. Parsing the big blue marble.mp4

02:37

3. Earth

005. Globes The Earth gets a day and a logo.mp4

02:57

006. Globes International business or caretaker.mp4

05:20

007. Geography Finding our way.mp4

06:02

008. Land Defining the terrain.mp4

07:03

4. Water

009. Water The two-thirds solution.mp4

02:12

010. Waves Wet in motion.mp4

02:36

011. Rivers Ripples and placid waters.mp4

05:02

012. Weather Drops and flakes.mp4

05:46

5. Sky

013. Timing Night and day.mp4

02:53

014. Stars Sky navigation.mp4

01:51

015. Sun The most meanings under the.mp4

03:59

016. Moon The tired night sky.mp4

02:20

017. Clouds Their stock is rising.mp4

03:00

6. Trees

018. Tree and man.mp4

02:57

019. Tree styles.mp4

04:48

020. Trees tell us where.mp4

04:08

021. Parts and pieces.mp4

05:41

7. Leaves

022. Jolly green giant.mp4

01:59

023. The leaf Ubiquitous representative.mp4

04:52

024. The leaf Weaving a deeper message.mp4

01:49

025. The leaf The general essence of nature.mp4

02:07

026. Challenge Exploring the symbology of plants.mp4

01:54

027. Solution Exploring the symbology of plants.mp4

01:39

8. Flowers

028. Flowers Show-offs.mp4

02:45

029. Flowers Deeper meanings.mp4

02:48

030. Flowers A bouquet of thoughts.mp4

00:50

031. Flowers Blowing in the wind.mp4

03:04

9. Conclusion

032. Next steps.mp4

02:13

Description

No other topic has driven corporate identity more quickly than sustainability. When it comes to logo design, whether businesses are tied directly to the environment or not, references to nature abound. In fact, the most-searched terms, year in and year out, on Bill Gardner's popular LogoLounge site are terms like "tree," "water," "earth," and "nature." In this course, Bill tackles the hidden symbolism behind how we depict our planet, from what's in the sky to what grows in the ground, and teaches you how to use these symbols to give your logo designs more impact. These valuable insights will have you looking at nature in ways you never considered before, and help you better explain the natural elements in your logo designs to your clients.

More details

User Reviews

Rating

average 0

Total votes0

Focused display

Logo Design

Bill Gardner

Instructor's Courses

Some call it identity design. I call it helping organizations successfully communicate with the world. Taking the magic that makes them unique and bringing it to life for all to see. I launched this journey in 1983, determined to help businesses thrive with outstanding design. Today, I’m proud to say Gardner Design continues to fulfill this mission, serving organizations of all types and sizes, from Fortune 500 companies to one-person shops. Over the years we have refined the process of transforming objective information into subjective results that speak to the consumer’s heart and evoke tremendous brand loyalty. In 2001, I launched LogoLounge.com, a tool that would quickly become the world’s largest online compendium of logos. Shortly thereafter, the LogoLounge book series was borne. Its 11 volumes to date recognize and analyze the unbelievable contributions of our members, comprised of the best logo designers from across the globe. In 2013, I published Logo Creed, the textbook on logo design to provide guidance to aspiring identity designers and design schools. I also author the Annual Logo Trend Report which pinpoints the relevant trends and evolutionary shifts in the brand design industry. You can catch me in motion as I equip generations of brand stewards and identity designers alike through LinkedIn Learning’s online courses. I’m frequently asked to contribute, author, or comment on branding for publications including Forbes, Fortune, Fast Company, Bloomberg, Communication Arts, HOW Design, and many more. Throughout my career, I’ve had the privilege of traveling the world over, whether speaking, for business, or pleasure. No matter where I go, I find one fact to be consistently true: design matters. It’s the universal language that binds us together and makes ordinary existence transcend.

Linkedin Learning

View courses Linkedin Learning

LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.