Logo Design: Shapes and Symbols

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Bill Gardner

1:47:29

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1. Introduction

001. Welcome.mp4

01:13

002. What is LogoLounge.mp4

00:42

003. The common language of symbols.mp4

06:10

2. Geometry

004. Why logo design gravitates toward shapes.mp4

01:48

005. Circles The universal answer.mp4

07:22

006. Squares Structure and progress.mp4

04:17

007. Triangles Stability at a cost.mp4

04:32

3. Symbols

008. Its called a cliche because it works.mp4

02:37

009. Stars A symbol of excellence.mp4

03:59

010. Shields Representing strength.mp4

02:16

011. Hearts Origins with the tree of life.mp4

04:04

012. Flames A mix of old and new.mp4

03:49

013. Crosses Packed with symbology.mp4

03:55

014. Speech bubbles Not just for comics.mp4

03:43

4. Lines

015. Lines Ribbons creating logos.mp4

04:58

016. Symbolism Taking lines further.mp4

04:50

017. Challenge Creating logos with lines.mp4

01:10

018. Solution Creating logos with lines.mp4

04:12

5. Parts

019. Repetition to create form.mp4

05:51

020. Field in motion.mp4

06:11

6. Similes

021. Advantages of anthropomorphism.mp4

02:19

022. Animals An amazing shortcut.mp4

04:57

023. Mythology The power of the story.mp4

05:33

024. Mascots Bringing a logo to life.mp4

06:04

025. Challenge Putting personification to work Part one.mp4

01:03

026. Solution Putting personification to work Part one.mp4

01:36

027. Challenge Putting personification to work Part two.mp4

01:30

028. Solution Putting personification to work Part two.mp4

04:50

7. Conclusion

029. Next steps.mp4

01:58

Description

Storytellers weave their tales with words. Designers must do it with pictures, and shapes and symbols are their visual shorthand, a way of quickly communicating emotion and meaning. Here Bill Gardner, founder of LogoLounge, examines how shapes and symbols help designers integrate story into their logo designs and explores the mystery behind these forms. Learn why people respond emotionally to certain geometric shapes, the history behind common symbols, and new and emerging symbols that will help your logo age gracefully. This course will give you the tools to convey the meaning behind your designs to your clients.

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Logo Design

Bill Gardner

Instructor's Courses

Some call it identity design. I call it helping organizations successfully communicate with the world. Taking the magic that makes them unique and bringing it to life for all to see. I launched this journey in 1983, determined to help businesses thrive with outstanding design. Today, I’m proud to say Gardner Design continues to fulfill this mission, serving organizations of all types and sizes, from Fortune 500 companies to one-person shops. Over the years we have refined the process of transforming objective information into subjective results that speak to the consumer’s heart and evoke tremendous brand loyalty. In 2001, I launched LogoLounge.com, a tool that would quickly become the world’s largest online compendium of logos. Shortly thereafter, the LogoLounge book series was borne. Its 11 volumes to date recognize and analyze the unbelievable contributions of our members, comprised of the best logo designers from across the globe. In 2013, I published Logo Creed, the textbook on logo design to provide guidance to aspiring identity designers and design schools. I also author the Annual Logo Trend Report which pinpoints the relevant trends and evolutionary shifts in the brand design industry. You can catch me in motion as I equip generations of brand stewards and identity designers alike through LinkedIn Learning’s online courses. I’m frequently asked to contribute, author, or comment on branding for publications including Forbes, Fortune, Fast Company, Bloomberg, Communication Arts, HOW Design, and many more. Throughout my career, I’ve had the privilege of traveling the world over, whether speaking, for business, or pleasure. No matter where I go, I find one fact to be consistently true: design matters. It’s the universal language that binds us together and makes ordinary existence transcend.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.