Logo Design: Illustrating Logo Marks

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Von Glitschka

5:38:37

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01 - Introduction

01 - Illustrating logo marks.mp4

00:49

02 - 1. Solid Creative Foundation

01 - Drawing your design.mp4

20:53

02 - Selecting an appropriate style.mp4

19:52

03 - Design thinking tactics.mp4

10:14

03 - 2. Base Vector Craftsmanship

01 - Pen tool methods.mp4

20:48

02 - Shape building methods.mp4

08:43

03 - Create precisely with Smart guides.mp4

08:35

04 - 3. Brand Identity Formatting

01 - Logo design formats.mp4

13:20

02 - Logotypes and monograms.mp4

17:43

03 - Creating brand systems.mp4

13:22

04 - Establishing brand colors.mp4

14:57

05 - 4. Logo Design Methodology

01 - Leveraging visual deduction.mp4

13:07

02 - Establishing visual continuity.mp4

13:12

03 - Detailing with subtle rounds.mp4

19:59

04 - Using symmetry in composition.mp4

09:24

05 - Alignment methods.mp4

14:01

06 - Iconifying complex shapes.mp4

25:37

07 - Adding dimension to flat motifs.mp4

09:43

08 - Pairing type with logos.mp4

14:57

09 - Designing with Isolation mode.mp4

13:16

10 - Using shape association.mp4

15:49

06 - 5. Delivering Brand Assets

01 - Creating black-and-white logo iterations.mp4

06:28

02 - Building logos for dark backgrounds.mp4

09:54

03 - Production-ready brand assets.mp4

05:25

04 - Comprehensive brand style guide.mp4

11:48

05 - Organizing brand assets.mp4

05:47

07 - Conclusion

01 - Closing.mp4

00:54

Description

What makes a great logo? Certainly, a great concept is incredibly important. But just as important is the execution. If your artwork is executed poorly, it won’t matter how good the idea is. This course with designer and illustrator Von Glitschka is all about craftsmanship of artwork—the minutiae of building logo marks. It's focused on what makes a good logo, execution-wise, after you have a solid strong concept. Von explains how drawing complements the brainstorming and design process, introduces time-tested build methods for vector-based graphics, and explains how to make the critical decisions around format, color, and other aspects of brand identity. These creative tactics and workflows can help you create better, stronger workflows that display beautifully in all formats: in print, on the web, or in motion.

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Logo Design

Von Glitschka

Instructor's Courses

Glitschka Studios is a small two-person boutique design firm located in the Pacific Northwest. We work closely with our clients, collaborating to create designs and illustrations for global brands and small businesses. We are illustrative designers who provide diverse creative exploration for ad agencies, design firms, in-house design departments, startups, and small business owners to expand their creative possibilities, facilitate brand engagement, and help their business, product, or service grow and thrive. Our creative approach always has our client's best interest in mind. Visit our site, view our work, and download our samples to see the wide range of clients and industries we’ve worked with over the last two decades.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.