Logo Design: Illustrating Brand Characters

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Von Glitschka

4:16:50

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01 - Introduction

01 - Designing a brand character.mp4

00:53

02 - 1. Solid Creative Foundation

01 - Defining the theme and reference.mp4

08:40

02 - Picking an appropriate style.mp4

10:51

03 - Drawing a character.mp4

12:11

04 - Responding to client revisions.mp4

10:32

03 - 2. Vector Craftsmanship

01 - Building base vector art.mp4

18:03

02 - Building geometric vector art.mp4

21:51

04 - 3. Detailing and Coloring

01 - Adding shading, highlights, and detail.mp4

11:58

02 - Establishing brand character colors.mp4

28:02

05 - 4. Real-World Brand Characters

01 - Deconstructing Kool-Aid Man.mp4

15:54

02 - Simple candy characters.mp4

06:44

03 - BBQ brand character.mp4

10:08

04 - Froot Loops brand character exploration.mp4

09:13

05 - Sports-oriented brand characters.mp4

19:24

06 - Brand character examples.mp4

16:10

07 - Practicing brand character design.mp4

20:08

06 - 5. Delivering Final Artwork

01 - Creating multiple formats for character.mp4

09:06

02 - Providing black-and-white and reverse options.mp4

14:59

03 - Delivering final artwork.mp4

10:37

07 - Conclusion

01 - Closing.mp4

01:26

Description

Branding isn't just about logos. Many brands are also represented by characters, which can be as recognizable as the brand logos themselves—think Ronald McDonald or the smiling Kool-Aid pitcher. Not every company needs a brand character, but when marketing and strategy determine a unique voice is needed to communicate for a company, brand, product or service, a brand character is a great way to engage and endear an audience. In this course, illustrator Von Glitschka explores the creative decisions, methodology, and illustration techniques behind creating brand characters. Von shows you how to choose a theme, pick an appropriate style, and covers the progressive process of drawing out your character. He also deconstructs real-world brand character projects so you can glean even more insight.

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Personal Branding

Logo Design

Business Branding

Brand Management

Von Glitschka

Instructor's Courses

Glitschka Studios is a small two-person boutique design firm located in the Pacific Northwest. We work closely with our clients, collaborating to create designs and illustrations for global brands and small businesses. We are illustrative designers who provide diverse creative exploration for ad agencies, design firms, in-house design departments, startups, and small business owners to expand their creative possibilities, facilitate brand engagement, and help their business, product, or service grow and thrive. Our creative approach always has our client's best interest in mind. Visit our site, view our work, and download our samples to see the wide range of clients and industries we’ve worked with over the last two decades.

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